Make Business Personal

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, conducts live coaching with Susie Moon from Susie Moon Consulting. Susie helps small business owners get in front of their ideal clients through networking and speaking opportunities. The challenge is to streamline the process of onboarding clients and delivering visibility packages. The current process involves a call...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the importance of processes in increasing efficiency, profitability, and scalability in business. She highlights that creating and documenting processes is crucial for increasing the value of a business and making it less reliant on the owner. Kiley discusses three types of processes: client-facing methodolo...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the importance of getting clear on the problems you solve in your business. Kiley recommends spending time to name the problems you solve, as it makes marketing easier and helps your audience identify you as the solution. Kiley highlights the value of audience research and listening to their words when using...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about how building a prospect journey map helps you understand your audience's perspective and step into their shoes. It allows you to identify the steps your prospects take, the people they interact with, and the questions they have along their journey. This exercise not only gives you a different perspective on...

In this episode of Make Business Personal , Kiley Peters conducts live coaching with Leia Ferrari Traner, founder of Carmen Diana, a tech and talent advocate for underestimated businesses and their founders. Kiley guides Leia in defining her audience and steps on how to achieve it. Leia primarily works with nonprofits and for-profits owned or run by women and people of color. Her focus is on impac...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the importance of audience research and provides a step-by-step guide on how to conduct it effectively. She emphasizes the need to understand and identify your target audience in order to serve them better. Kiley recommends creating a short script and reaching out to specific individuals in your network for...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about getting clear on your target audience and how it is crucial for business success. Without a clear target audience, you waste time, energy, and money. Understanding your target audience helps you identify the problems you solve for them and create the best solutions. It goes beyond demographics and focuses on...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the importance of establishing brand fundamentals for a business. She covers various aspects of brand fundamentals, including significance, mission, values, core behaviors, true specs, positioning statement, and elevator pitch. Kiley provides examples and explanations for each concept and emphasizes the need...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the importance of creating space for oneself, not just physically but also mentally, emotionally, and spiritually. This episode focuses on how to create this space and the challenges faced by entrepreneurs in finding time. Kiley provides tips and tactics for creating space, including structuring your calenda...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the importance of mindset and shifting our perspective. Kiley emphasizes that mindset is the most important thing to focus on for personal and professional success. She introduces a coaching exercise called the balance formula, which helps shift perspective and explore different viewpoints. Kiley also shares...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the concept of 'Facts' and the importance of taking inventory of personal and professional resources. It delves into the emotional aspect of this process and introduces an acronym 'FACTS' to represent finances, attitude, content, team, and skills. Kiley shares a personal experience of focusing on what was la...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about personal leadership and how to lead oneself and others to achieve goals. Kiley breaks down the discussion into three main categories: personal goals, financial goals, and professional goals, encouraging listeners to dream and think about what they want in various aspects of their lives! Introduction to Perso...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the importance of optimizing time and energy as part of The D&A of Success framework. Kiley emphasizes the need to delegate tasks that drain energy and focus on activities that align with personal strengths and passions. She also provides a few exercises to help individuals assess their current situation...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the first step in defining success for ourselves: discovering our significance. She explores the big questions of why we exist and who we are meant to serve. Kiley emphasizes the importance of aligning our work with our personal significance and shares her own journey of discovering her purpose.  Discov...

In this episode of Make Business Personal , Kiley Peters, founder of RAYNE IX, talks about the D&A framework for building the life you want. Each step has core questions that need to be answered to gain insights and move forward. This episode sets the stage for future episodes that will dive deeper into each step of the D&A framework! Overview of the D&A Framework 1:40 Significance 2:4...

In this episode of Make Business Personal , Nesha Pai, founder of Pai CPA, talks about the importance of accounting for small businesses. Nesha emphasizes the need to understand financial statements, use of accounting software, and having a well-organized chart of accounts. The conversation provides valuable insights for small business owners looking to improve their accounting practices. The rang...

In this episode of Make Business Personal , Tiffany Johnson, co-owner of Piece of Wealth Planning discusses personal financial planning, financial independence, budgeting, retirement plans, insurance protections, and investing in estate planning. She emphasizes the importance of keeping personal and business expenses separate, efficient bookkeeping, understanding cash flow, and more. The range of...

In this episode of Make Business Personal , Jenna Piche, founder of First Light Coaching shares valuable insights on how to effectively manage time as a female business owner. The conversation covers various topics, including mindset and expectations, leveraging time periods, calendar control, habits and systems, mastering focus, and more. The range of time management content you covered in The Ac...

 In this episode of Make Business Personal , Leah Roe, founder of The Perk, a premier leadership and team coaching, training, and development studio discusses the key aspects of effective leadership and provides insights for entrepreneurs on leading their businesses. The conversation covers topics such as the importance of vision and culture in leadership and building trust within teams and organ...

In this episode of Make Business Personal , Sarah Tilkens, CEO and founder of the KPI Lab, discusses the importance of operational excellence in businesses. She highlights the need for problem-solving techniques and lean tools to run operations effectively and without waste. She also encourages entrepreneurs to invest in themselves as problem solvers and seek support when needed. The range of oper...

In this episode of Make Business Personal , Amy Blain, sales strategist and coach at Shatter, shares the sales process - how you move people from a prospect to a client. Amy emphasizes the importance of time management, the best practices for discovery calls, the abundant mindset, and accountability.  Sales topics covered in The Accelerator program 0:43 The top three things entrepreneurs need...

In this episode of Make Business Personal , Kate Carter, Certified Fearless Living Coach & Trainer at Kate Carter Coaching, engages in an interesting discussion about how to stop self-sabotage and how to build our lives and the business we love boldly. The range of internal coaching content you covered in The Accelerator program 1:04 The top three things entrepreneurs need to know to make sure...

In this episode of Make Business Personal , Sarah Lockwood, founder of HiveCast.fm talks about the important of understanding where customers come for and having control over the lead generation process. The range of lead generation topics you covered in The Accelerator program 0:56 The top three things entrepreneurs need to know about lead generation strategy in business 2:34 One action you want...

In this episode of Make Business Personal , Ashton Henry, founder of Small Studio, social media manager and branding expert, shares her expertise on social media for business owners. Ashton emphasizes the importance of consistency, branding, and engaging with the right audience on social media. She also encourages listeners to show up authentically on social media and start building trust with the...

Make Business Personal is a podcast for entrepreneurs, business owners, executives and leaders who believe that people matter most. For those who believe we need to make business personal to really live the lives we desire for ourselves and our families. Business is personal and revolves around human connections and relationships. Define success on your terms and do not be influenced by societal e...