KickoffLabs On Growth

Get the full transcript, a summary of tips and tricks used, and the images from their landing pages on the episode page here:  Here's a short run down of things you'll learn. **Call 10-20 signups a day** Learn more about them and get them engaged. **Do reach out on Instagram/Facebook** Follow people who comment on competitors and suggest your product. **Advertise on Instagram** $10 a day bringing...

Get the full transcript, screenshots, detailed copy, and more here: https://kickofflabs.com/podcast/how-swheat-collected-over-20k-leads-kickofflabs-prelaunch/

Get the full transcript, copy, key takeaways, and landing pages used to build their audience here: https://kickofflabs.com/podcast/how-get-the-fort-raised-over-two-million-on-kickstarter

For the full transcript, key takeaways, and images from their campaign check out the episode home page . 

Kelleigh Stewart is amazing. Her coffee roasting business could have disappeared after the pandemic killed off the hotel wholesale and local retail business. Instead they went online, grew their fanbase, collected over 18,000 emails with a KickoffLabs giveaway, and have now grown business over 460% since the start of the year.

Today I’m talking to Luke Rafla-Yuan from Travlwear. They had recently wrapped up a successful KickoffLabs campaign and launched their travel backpack for photographers on Inidgogo. By the time you’re hearing this they were successfully funded at 95 thousand dollars. In this episode you’ll learn how KickoffLabs helped them validate the business, how they ran a referral campaign by keeping the rewa...

Get the full show notes, key takeaways, and the transcript here:  https://kickofflabs.com/podcast/how-passfolio-went-from-zero-to-16000-people-on-their-app-waitlist

Check out the full show notes including all of the emails, landing page templates, and key takeaways here:  https://kickofflabs.com/podcast/how-esports-collected-25000-leads-without-advertising-with-a-kickofflabs-contest

For full show notes including all the images, emails, and landing pages used in their campaign check out https://kickofflabs.com/podcast/how-zenus-collected-25000-leads-without-advertising-with-a-KickoffLabs-contest Thanks! 

Confirm by Location - Don't Restrict Access If knowing a leads location important for your business then ask in a dropdown with limited choices or confirm with a checkbox. You Set the Rules Consider making the rewards for referrals generous, but limited to the first 10-50 people that earn them. A Winner Every Week? Great idea! Conssider announcing weekly winners to your whole list to keep them eng...

For full show notes check out https://kickofflabs.com/podcast/launching-shopify-reward-campaigns-at-kickofflabs

For full show notes check out https://kickofflabs.com/podcast/how-do-i-improve-my-conversion-rate-and-get-more-people-sharing-my-landing-pages 

For detailed notes, landing page screenshots, a full transcript, email copy, and more check out https://kickofflabs.com/podcast/how-to-build-anticipation-for-a-new-product-line-at-your-company

"I have a couple of questions about running a pre-launch..."  "Are there risks if the value prop changes a few times between now and launch with folks who have already seen this?" "Is it ok if I do this 3-4 months?" "I'm not sure what the right CTA should be? " "What do you think is the best way to get audiences to the landing page?" Get all the answers in this episode and find the full transcript...

Full show notes, transcripts, and key takeaways can be found here:  https://kickofflabs.com/podcast/how-to-crowdfund-a-100k-launch-without-a-product-yet

This was the most challenging interview I've done so far. I take for granted so much knowledge that it's hard to look at things through the eyes of a complete beginner. Someone that's never done any marketing built a website or created a product for sale. That's precisely the task I set myself up for when I said they'd have a summer project like this—one where they create and ultimately sell somet...

Today I’m going to share an interview we did with Rossa Shanks of Great Little Place from 2015. They ran a KickoffLabs campaign ahead of the launch of their first mobile application. Their KickoffLabs campaign ultimately collected over 100,000 email addresses for them with a significant viral boost.  Since we recorded the interview they’ve gone on to launch the service in 6 countries and over 100+...

Key Takeaways: Flip the script! Design a business with a revenue stream that supports your life and not a life that supports a business. Bootstrap for freedom No one gives you 20 million in funding without some sort of strings and expectations attached. Understand your personal priorities If it's important for you to spend time with your family then make sure your business is setup to support that...

You learn how much they had to iterate on their product and how they made their prelaunch on KickoffLabs such a huge success, gathering over 18,000 emails with a conversion rate over 50% and a viral boost of 65%. They've passed their Kickstarter funding goal in the first 48 hours. All this for their version of a product you'll use every day. Remember, if you enjoy this episode, write us a review i...

Full transcript and notes available here https://kickofflabs.com/podcast/can-capitalism-help-solve-the-american-gun-epidemic/ Set Marketing Goals Do some research and understand what success would mean for you at the end and work backwards from that to set goals. Get In Front of People Tim never missed an opportunity to present his idea to school competitions, online forums, and even when he was p...

Lauralee Flores is the designer at KickoffLabs. We're a tiny company so she wears a lot of hats... from user experience, design, to conversion rate optimization. Today we go behind the scenes at Kickofflabs and walk you through our design process for some of the recent feature releases. 

During their KickoffLabs campaign they captured thousands of email addresses at a 56% conversion rate with an 88% viral boost… meaning 88% of their leads came from KickoffLabs sharing tools.  Here’s just a sample of what you’ll learn in this episode.   Use Google Trends to Validate People Looking for an idea.  Track cost for lead generated, conversion rate, and whether or not people shared using K...

You'll learn how they leveraged an existing audience, built out a referral program, and rewarded people for telling their friends to dramatically lower the cost of their app launch.  Mass adoption requires simplicity. If you are going for a mass market like the payment app space you need a dead simple message with a value proposition that's easy to explain. You need to overcome objections. With a...

Why should you stop to focus on the page speed, download size, and overall performance of your landing pages, application, and marketing site?  1. A huge number of your first impressions are going to be from a mobile device with a slower browser and network than you think.  2. If any part of your customer experience is slow it will impact the customer perception of your business. You want to get o...

It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success. To be clear, this was not on Kickstarter. There was no huge Kickstarter community to draw from. Starting from a small list, Glowforge needed to build up their audience size to good condition before the official launch. They used KickoffLabs to gener...