iPost: Email Never Sleeps

Why Dedicated IPs & The Decline of Open Rates Could Be Game-Changing for Your Email Marketing Strategy. Are you navigating the complexities of email marketing and wondering about the significance of dedicated IPs and the relevance of traditional metrics like open rates? If you are curious about enhancing your deliverability or whether metrics still matter, this episode of "Email Never Sle...

In this insightful episode of "Email Never Sleeps," titled "Lessons Learned: What I Wish I Knew About Before Migrating ESPs," Anna Levitin joins Andrew Kordek to dive deep into the complexities and essential considerations of Email Service Provider (ESP) migration. With a fascinating background in cultural anthropology, Anna brings a unique perspective to understanding user beh...

In this episode of "Email Never Sleeps," titled "Make or Break Moments: The Power of Your Brand's First Email," Israa Alrawi joins Andrew Kordek to unravel the critical importance of a brand's initial communication with its subscribers. As an e-commerce entrepreneur turned email marketer, Israa shares her transformative journey from facing the unpredictability of social...

In this episode of "Email Never Sleeps," join Alizah Thornton and Andrew Kordek as they explore the interplay between SEO, paid ads, and email marketing to transform web traffic into loyal subscribers. As a digital marketing strategist, Alizah shares her comprehensive experience and passion for leveraging content across various channels to create meaningful connections with audiences. Fr...

In today's digital age, the art of storytelling and personalization in email marketing is more crucial than ever. Episode 7 of "Email Never Sleeps," hosted by Andrew Kordek, delves into this topic with special guest Toni Rexroat, an experienced marketer renowned for her storytelling prowess. This episode explores how crafting compelling narratives and tailoring content to individual...

Are you fascinated by the evolving landscape of email marketing and the integration of AI technologies? If you're curious about how artificial intelligence is shaping the future of email strategies or seeking ways to optimize your email campaigns through AI, this video is tailor-made for you. Join Andrew Kordek and guest Elizabeth Jacobi, a seasoned expert from Mocha Bear Marketing, as they de...

Welcome to another insightful episode of "Email Never Sleeps," where we dive into the crucial topic of creating the perfect welcome series for your brand and consumers. In this episode, Andrew Kordek is joined by Jennifer Hoth, a seasoned expert with 13 years of experience in the email marketing space, to discuss strategies for setting up your brand and consumers for success right from t...

In this episode of "Email Never Sleeps," Andrew Kordek chats with Scott Wolson, a casino marketing expert, on why copy and creative often take a backseat in today's marketing strategies. If you're wondering how technological advancements and AI are overshadowing the essence of creative marketing, this video is for you. Scott brings decades of experience from the heart of Las Vega...

In this insightful episode, join host Andrew Kordek from iPost as he welcomes Monica Badiu, a renowned email marketing copywriter and coach, to discuss the critical importance of email list hygiene. Monica shares her valuable experience and strategies for maintaining a responsive and healthy email list, which is essential for the success of any email marketing campaign. 🔍 In This Episode: Discove...

Welcome to Season 3 of "Email Never Sleeps," where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With decades of combined experience in email marketing, they share valua...

Introduction to Season 3 of the Email Never Sleeps podcast.

Welcome to our final Email Never Sleeps episode of 2023! In this edition, host Andrew Kordek is joined by Josh Kropkof, The Email Agency's CEO. Dive into their engaging discussion about the ever-evolving world of email and SMS marketing for e-commerce brands. Josh shares his journey of starting The Email Agency with his brother in 2018, overcoming initial hurdles, and achieving remarkable grow...

Welcome back to Email Never Sleeps! In our latest episode, Per Caroe and Andrew Kordek explore the fascinating realm of hyper-personalization in email marketing. Join us as we discuss how to initiate and successfully implement hyper-personalization strategies tailored to the unique needs of your business, regardless of its size. Discover the importance of iterative processes, collecting meaningful...

Welcome to another episode of "Email Never Sleeps," the podcast where we uncover the latest trends, strategies, and expert insights in the ever-evolving world of email marketing. I'm your host Andrew Kordek, and today, we have a special guest who's a seasoned pro in email marketing and personalization – Per Caroe. 🎙️ In this episode, we dive into hyper-personalization within emai...

This episode serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry....

Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the three pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welc...

In today's video, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion. In this episode of the Email Never Sleeps podcast, we explore the often-ove...

Career Growth in Email Marketing - From Gym Owner to Email Marketing Expert. Welcome to the Email Never Sleeps podcast. In today's episode, we delve into the fascinating topic of how individuals get started in the email industry and what keeps them going. Our guest for today is Eric Kriegermeier, the Director of Solutions Engineering at Shaw/Scott. Eric and Andrew have known each other since 2...

This video is for you if you are new to email marketing or struggling to find the right career path. In this exciting episode of Email Never Sleeps, I am thrilled to introduce you to Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry. Tony's journey from a photographer and graphic designer to an email marketing automation and...

Email Marketing Mastery: The Art of Defining Success 02 07

In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Dimitri discusses the four stakeholders in email creation: email clients, email logic, editors, and marketers. The discussion then focuses on traditional email creati...

Discover the Truth: Do Political Emails Suck? Email Never Sleeps 02 04

In this video, Andrew Kordek, from iPost, interviews David Slavik of Ascendant Loyalty about loyalty programs and the importance of effective communication with customers. Slavik explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyal...

In episode 3 of "Email Never Sleeps", Andrew Kordek, VP at iPost, discusses why unsubscribe links are typically found at the bottom of marketing emails. He invites Michelle Norton, a Solutions Architect at List Engage, to share her thoughts on the matter.   The conversation kicks off with Andrew questioning who decided to put the unsubscribe link at the bottom of emails and why. Michelle sugg...

In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns.  Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns.   Watc...