Inside the Click

Monica is deep in her move to DC (follow along on her TikTok and Instagram !) so we're going to be replaying a few episodes the next few weeks. This discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on it...

Welcome back to our weekly deep-dive on the creator economy. Whether you're a content creator experiencing frustration or aiming for significant growth, this episode delivers tailored advice to navigate and thrive in the specific challenges of your current phase. Here's what's in this week's episode: Dive into proven strategies for overcoming challenges in the intermediate phase of content creatio...

Welcome back to our weekly deep-dive on the Creator Economy. Below is what we discuss this week: Unlocking 2024 Trends: Insights into the evolving creator economy and strategies to stand out in the new year, including the unique opportunities in January when major creators take social media breaks. This less cluttered landscape presents opportunities for smaller creators to gain visibility and eng...

Welcome back to Inside the Click - Monica and Michelle here with Five on Friday, giving you the lowdown on all things creator economy in just 5 minutes. What went down this past week: The backlash against AI influencers highlights the importance of using real creators as brand ambassadors. The failure of the AI influencer trend indicates that AI-generated influencers are not resonating with audien...

Welcome back to Inside the Click, your go-to hub for all things in the creator economy. In this episode, we delve into the influencer realm, exploring the importance of embracing your unique authenticity and resisting the urge to conform to the standard influencer archetype. Holistic Discussion on Niches and Pivoting: A deeper exploration into holistic approaches related to niches, pivoting, and t...

Welcome back to Inside the Click, your resource for the creator economy. Happy 2024! We're diving into Part 2 of our conversation with Alexa from Charm Lane. Listen to episode 1 first! ( Apple Podcasts / Spotify ) Here's what we discuss: Building Platforms and Growth Strategies (01:00) Discussion on the challenges creators face in expanding across various platforms. There's a need for a holistic s...

Welcome back to our weekly deep-dive on the Creator Economy. This week we have our first guest on the pod! Welcome Alexa from @charmlane. A former Meta employee, she decided to go all in on being a content creator a few months ago and has seen a lot of success. This is part 1 of our discussion, part 2 will be released next week! We discuss: Managing multiple platforms and links, as well as conside...

Welcome back to Inside the Click with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes. What went down this past week: Whalar's Lighthouse Launch : Whalar's introducing "The Lighthouse," physical campuses for creators. These spaces aim to educate and empower, offering mentorship and classes. This initiative targets professionalizing creators, providing...

Welcome back to our weekly deep-dive on the Creator Economy. This week our discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that convert. More info below: There's a lack of representat...

Welcome back to "Inside the Click" with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes! What went down this past week: Rodeo's Game-Changing Beta App Rodeo dropped their beta app, changing how creators bank on their content. Get paid based on how users engage, thanks to the 'creator fund'. Check out shoprodeo on IG to jump on the beta train! The Big...

Welcome back to our weekly deep-dive on the Creator Economy. In this episode we discuss how things are changing for creators, checking out how the NIL (Name, Image, and Likeness) rules shake things up for college athletes and the whole new world of social commerce. Here are the highlights: NIL Rules & Student Athletes: These rules give college athletes new ways to cash in on their skills, maki...

In today's Five on Friday Influencer News Episode we're covering: NIL Impact on Influencers: Brands are adapting influencer strategies for student-athletes entering sponsored content. Sports Illustrated reports on the need for support and expertise among student-athletes in content creation. Micro Influencer Agencies: Business Insider highlights top agencies like Estate 5, ideal for creators with...

Replaying our AI deep-dive episode and what it means for Creators. We discuss two Influencer-specific AI products: The Leap's digital product creator Voila's product identifier technology Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodcast Substack insidetheclick.substack.com Email at hello@insidetheclick.com

Welcome back to our weekly deep-dive on the Creator Economy. This week we're recapping Black Friday - from deals we saw to Platform surprises to consumer trends, we break it all down. We also discuss how you can look at your BF/CM performance and take the learnings into the rest of the year. You can continue this success and maximize your audience conversion into December (and 2024)! Let's Connect...

Welcome back to our weekly deep-dive on the Creator Economy. We are THREE days away from Black Friday so we are re-sharing our Black Friday/Cyber Monday episode , which includes what to do on the actual days to set yourself up for success. Below is what we discuss: Where to start when it comes to planning your Black Friday/Cyber Monday content How to make sure you get the 'last click' during this...

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: More Instagram updates for Influencers TikTok video hacks for Influencers People are getting news on TikTok now more than ever Lots of Black Friday sales are starting THIS WEEKEND! Don't forget that we have THREE holiday prep episodes for you to dive into as Black Friday/Cyber...

Welcome back to our Influencer Insights episode. This week we're breaking down the webinars and trainings that you should not miss to make the most out of this holiday season. Don't forget that we have THREE holiday prep episodes for you to dive into as we get even closer to Black Friday/Cyber Monday! Part 1 - using data to plan your holiday content Part 2 - why you need to start posting for holid...

Welcome back to our weekly deep-dive on the Creator Economy. This week we are doing a deep dive on Flip , the Social Selling app that's sweeping the e-commerce world. Social Selling may be the future of Influencing. We discuss: Why you need to be on Flip NOW How intent plays a major role in purchase on social media platforms vs in an e-commerce app What will happen to multi-brand retailers if apps...

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Meta announced that they’re testing an invite-only holiday bonus that rewards creators for reels plays and photo views on Instagram. CreatorIQ has revealed how much brands are actually willing to pay influencers for sponsored posts on Instagram as part of their 2024 influencer...

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. Today we're talking about our free tools to help you grow your business, especially if you've been established for awhile and feel stuck. We also dive into what Amazon is doing for Black Friday/Cyber Monday and their tools to help Creators. Show links below: Amazon Press Re...

Welcome back to our weekly deep-dive on the Creator Economy. Today we are talking about bonus programs on different platforms (specifically Mavely and Howl). We discuss how to tell what bonus program is best for you and your Influencer business going into holiday . Don't forget that we have THREE holiday prep episodes for you to dive into! Part 1 - using data to plan your holiday content Part 2 -...

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Instagram has TWO MORE updates, one of which could be a really fun for Influencers to engage with their audience around this Holiday time Pinterest launches a hub to educate Creators and help them grow College of Influence launches a Preparing for Holiday Blog Post You can fin...

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. In this episode, we talk about social selling and what impact it's making in the creator economy. We're taking a peek inside the Flip app to get an in-depth view of the latest form of social selling. Let us know what else you want us to dig into for next week's Insights epi...

Welcome back to our weekly deep-dive on the Creator Economy. This week we talk about how you can approach your evolution as an Influencer. Below is what we discuss: Strategic Insights for Content Optimization: Dive into essential data-driven strategies, focusing on enhancing content performance to boost engagement within the influencer realm. Visual Content Analysis for Enhanced Engagement: Visual...

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Instagram launches a slew of updates Apple Pay for Later rolled out to everyone Farfetch gets the go-ahead to buy into Yoox Net-A-Porter Gen Z is going to buy from social this holiday Sephora sale starts today for Rouge You can find our daily quick influencer updates here (and...