In Camera Podcast

Amid the rising popularity of mass torts, Camp LeJeune’s Water Contamination Lawsuit has caught the attention of many law firms and, most recently, big corporations. In fact, it seems that Wall Street is more invested in the entire mass tort operation than lawyers themselves. Why is that?  After attending the Women En Mass and Mass Torts Made Perfect (MTMP) conferences this fall, Grace and Li...

How do you speak directly to your target market? For Chris Dreyer , CEO, and founder of Rankings.io, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has built a successful SEO agency for personal injury lawyers. He found his niche.  In this week’s episode, Chris joins Grace and Liel to discuss the main takeaways from his upcom...

There is no doubt that Google Search will continue to dominate the Internet search space for the foreseeable future—Even more so after they unveiled upcoming updates to the user experience during their Search On 22 event.  Liel and Grace go over Google’s announcements: Improvements to the Google Search mobile experience, an upgraded version of the auto-complete feature, and a more dynamic "mu...

Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can’t just show up for a month and expect your Hispanic community to trust you.  In this week’s episode, Grace and Liel share practical tips for law firms to c...

Kye Bachus has seen and done it all; building a law firm from the ground up to become one of Colorado’s largest personal injury law firms, checked. Become a nationally renowned personal injury lawyer specializing in wrongful death cases, checked. Amazon bestseller author checked. Experience the pain and agony of losing his own mother when she was struck and killed in by a distracted driver in a co...

Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing their caseload. Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to the limited step Google takes to ensure that users get presented with quality...

Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty and challenges. The conversation goes on to discuss the advantages and disadvantages the plugins have for law firm websites and why you should pay attention to what gets implemented on your law firm site. Just as Google announced new E.A.T factors, Neev...

In this week’s episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding marketing opportunities for law firms. The conversation discusses the transition from Google My Business to Google Business Profile and what this means for your law firm and another mass tort coming together. For tech companies, 2022 just hasn't been a gre...

In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and victims of water contamination at Camp Lejeune are still waiting for justice, but things are about to change. This week's podcast features Grace and Liel discussing the most recent mass...

On this week's podcast, Grace and Liel discuss Google's continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm's best friends. They also look at Instagram's Subscriptions, a revenue tool for creators, and how it might signal a change in how social media platforms function. And if you're still unsure whether or no...

The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week's discussion included a recap of some of the topics and insights presented at this year's conference and why it continues to be one of the best legal conferences. The conversation begins with an overview of the Lake Law Firm's...

Tesla recently recalled all employees back to the office, with the expectation of 40 hours a week o presential work. The reason is increased productivity, teamwork, growth, and alignment. Now you may agree or disagree with Elon Musk’s take on what it takes to build great things. However, if one thing has been proven over the past two years, it is that you can have extraordinarily productive and en...

Over the years, we have met and interviewed some of the fastest-growing law firms. The one common denominator that we have encountered amongst all of them is culture alignment. In this week's episode, attorney Reza Torkzedeh joins us for a conversation that explores the before and after his law firm experienced when he realized he had to up his game and start running his law firm like a Fortune 50...

In our second part of our Google Marketing Live part two review, Grace and Liel look at updates that improve privacy and enhance the use of first-party data to a revamped assets library and an, even more, AI-dependent responsive search ad assets. Join our conversation as we discover what could potentially stick and change how we use Google Ads as we know it, just like other announcements in Google...

Google Marketing Live is an annual event where Google reveals its latest marketing innovations and shares its vision for the future of marketing. This year's event was held on May 24, 2022. And in this week's episode Grace and Liel explore what were some of the most and not so exciting announcements the most important event in the year on Digital Marketing had to offer. From enhancements to perfor...

Mass Torts acquire their standing because they affect thousands of people. Despite this, the extent of public awareness for typical mass torts is depressingly low, owing to the fact that they do not attract significant media interest in addition to the corporate responses made towards them. However, every now and then, a Mass Tort will attract enough attention to go viral, as we witnessed this yea...

According to reports, a new Google privacy tool will allow users to follow brands they like and opt out of sensitive ad categories. The name of the tool? My Ad Center. Tune in and join the conversation if you want to hear how this tool will impact your law firm’s Google Ads campaigns. Grace and Liel explore how My Ad Center will let users decide which topics, categories, and brands they are intere...

In this episode, we will discuss news and updates for digital platforms, namely Google Ads, Google My Business, and the social media platform that is making Netflix and every other streaming platform shake, TikTok. Grace and Liel initiate their conversation regarding Google My Business's new redressal complaint form that gives users the ability to report a business as non-existent. A reminder of w...

The number of Google My Business reviews you obtain is one of the many figures that matter in your legal practice, and you are keeping track of it meticulously. While you might be tempted to try unusual treatments or methods that promise to improve your Google My Business review rating, think twice; a Google suspension isn't the only consequence you may face; the FTC might also want to have a word...

As a lawyer, you must be able to alter and establish connections with people from all walks of life and economic backgrounds. In this week's episode, we'll discuss how to grow your relationship with highly educated persons. Dean Melchionni, who was recently appointed Director of Single Event Operations at The Lake Law Firm, joins Grace and Liel to discuss what it takes to build trust and earn the...

Mass Torts Made Perfect (MTMP) is known for its terrific network opportunities among law firms, marketers, and other legal industry professionals, excellent entrainment, and extracurricular activities. At the heart of all these activities are rich seminars with critical information that no one serious about mass torts should miss. This week's podcast features Grace giving us a rundown of all the m...

It has been two years since our live MTMP spring session at the Wynn in Las Vegas. But this past week, over one thousand lawyers, paralegals, marketers, and industry people met at the Wynn Hotel in Las Vegas to share updates, network, and stand up for their values. Attorney  Michael Blom  from the Lake Law Firm joins Grace and Liel to recap his experience at Mass Torts Made Perfect Sprin...

For more than a decade, Rohit Bhargava has astounded audiences at NASA, Disney, Schwab, Microsoft, SXSW, and hundreds of other companies with his distinctive non-obvious keynote speeches. He's great at intertwining current events into his talks so that people can better understand the world today while also preparing to lead the future. Liel was able to go to Rohit's keynote presentation at SXSW r...

Mass Torts don’t always start with a bang. Often the road to becoming a mass tort is long and unclear, and in this week’s episode, we explore this journey by discussing two potential new mass torts that are getting started. Grace and Liel discuss how last year’s voluntary recall of some aerosol personal care products deserves the attention of law firms searching for new mass tort opportunities. A...

Sometimes the most difficult thing to acknowledge is that you are not to blame, especially when it comes to Google Ads-related problems. In this episode, we conclude Grace's Google Ads Performance Max story and the conclusion may surprise you. The conversation begins with Liel speaking on the first day of SXSW 2022 in Austin, Texas. Grace and Liel discuss the significance and worth of going to con...