Imperfect Marketing

Send us Fan Mail Struggling to balance work and holiday festivities? 🎄 In this special episode of Imperfect Marketing, I share strategies to stay productive at work while still enjoying the holiday season. From revisiting Blaine Oelkers' "30-Minute Hour" concept to prioritizing tasks, setting boundaries, and managing meetings, you'll learn how to make the most of this busy tim...

Send us Fan Mail Kendra talks Imperfect Marketing with Lindy Nowak, founder of Up in a Day, a service that delivers affordable, professional websites designed for small businesses. With a background in corporate marketing and creative direction for companies like L’Oreal and Bon Appétit, Lindy transitioned into entrepreneurship and now specializes in helping small business owners establish a stron...

Send us Fan Mail In this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable advice on self-improvement, embracing change, a...

Send us Fan Mail In this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing str...

Send us Fan Mail In this episode, Kendra shares her journey to streamline her marketing strategy and explains how reducing the number of platforms can be transformative for marketers. With the pressure to be everywhere online, many marketers feel overwhelmed. But Kendra explains that focusing on one or two channels can amplify your impact and cut down on burnout.  She dives into the value of relat...

Send us Fan Mail Kendra Corman talks imperfect marketing with Nicole Grinnell, an experienced business owner and founder focused on helping entrepreneurs and professionals leverage podcast guesting for business growth. Nicole shares how she pivoted from staffing into podcasting, finding it an effective tool for visibility, networking, and content creation. Topics covered in today’s conversation in...

Send us Fan Mail Kendra shares her favorite productivity tools and techniques that keep her marketing work organized and effective. If you've ever felt overwhelmed by marketing tasks or struggled to manage time effectively, this episode is for you. Highlights from today's episode include: Why Asana is a must-have for task and project management Using Microsoft 365 to keep sensitive clien...

Send us Fan Mail Kendra talks imperfect marketing with Lauren Gaggioli , an organic content marketing expert, SEO pro, and creator of the Big Why Life course. Lauren shares her journey from building an online test prep business to supporting digital solopreneurs in creating intentional, purpose-driven lives. Topics covered in today’s conversation include: Why SEO is a long-term game and how it pay...

Send us Fan Mail Planning your marketing calendar for 2025 might sound daunting, but it doesn’t have to be! In this episode, Kendra Corman walks you through the essentials of creating a manageable and effective marketing calendar.  Learn how to stay consistent, save time, and align your marketing efforts with your business goals by leveraging the power of content repurposing. Highlights from today...

Send us Fan Mail Kendra talks imperfect marketing with entrepreneur and business mentor Erin Marcus. Erin helps entrepreneurs and small business owners achieve financial and emotional freedom by learning how to be in charge, take action, and get results. With over 20 years of experience in mentoring and training, she guides people to succeed beyond what they've dared to dream. Topics covered...

Send us Fan Mail Kendra discusses how distractions in our modern digital age hinder our productivity and marketing efforts. From social media notifications to environmental distractions, staying focused can feel impossible. She introduces strategies like the Pomodoro Technique and other productivity tools that can help listeners regain control over their attention. Highlights from today's epi...

Send us Fan Mail In this episode of Imperfect Marketing , Kendra Corman talks with Paul Gowder, the founder of PowWows.com, the leading online community celebrating Native American arts and culture for over 25 years.  Paul shares his insights on how he built one of the largest and most engaged online communities while maintaining a full-time job.  Whether you’re looking to build a community from s...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 251: Personal Branding with AI: Building Your Unique Voice Kendra discusses how to leverage AI for personal branding while maintaining authenticity and consistency across platforms. Highlights from today's episode include: Creating a voice paragraph to guide AI in mimicking your brand voice Experimenting with different tones...

Send us Fan Mail Kendra talks imperfect marketing with Jennifer Espinosa-Goswami , a certified public speaking coach and founder of Weightless LLC. Jennifer is passionate about helping entrepreneurs speak confidently and get paid for their expertise. With over 10 years of experience, she has presented to thousands of professionals and was recognized by Influence Digest as one of the top 15 coaches...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 249: AI for Social Media: Crafting Engaging Content with Host Kendra Corman Kendra discusses how to effectively use AI tools for social media content creation without losing your authentic voice. Highlights from today's episode include: The importance of using AI as an enhancement, not a replacement for your creativity How t...

Send us Fan Mail Episode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese Gardner Kendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase their visibility and brand presence. She specialize...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 247: AI in Marketing Automation: Enhancing Customer Journeys Kendra discusses how AI is revolutionizing social media content creation and marketing automation, offering insights on using AI tools effectively without losing authenticity. Highlights from today's episode include: The role of AI in content creation and why it&ap...

Send us Fan Mail Episode 246: Podcasting for Business: Strategies for Content, Monetization, and Growth with Guest Cody McLaughlin Kendra talks imperfect marketing with Cody McLaughlin, an experienced podcast showrunner, guest, and host with over 1000 media appearances. Cody is a published writer in the outdoor space and is responsible for all elements of production at Trout Stream Studios, from p...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 245: The Future of SEO: How AI is Changing the Game Kendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise. Highlights from today's episode include: The evolution of SEO from keyword stuffing to user intent and quality conten...

Send us Fan Mail Kendra talks imperfect marketing with B2B marketing expert and podcast host Eric Eden. With over 20 years of experience leading marketing teams for internet services and SaaS companies, Eric shares his insights on the evolving landscape of B2B marketing. Topics covered in today's conversation include: The most remarkable marketing strategies Eric has implemented How marketing...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 243: Productivity Hacks: Leveraging AI Tools for Efficient Workflows with Host Kendra Corman Kendra discusses how AI tools can significantly boost productivity and save time for marketers and content creators. Highlights from today's episode include: The role of AI in streamlining podcast production Using AI tools like River...

Send us Fan Mail Kendra talks imperfect marketing with productivity expert and coach Andi Wright. With over 20 years of experience in coaching, training, process development, strategic direction, and project management, Andi helps companies, teams, and individuals achieve more. Topics covered in today's conversation include: Understanding your personal work style for better productivity Ident...

Send us Fan Mail Kendra discusses the importance of setting achievable Q4 goals for small business owners and B2B service providers, offering practical tips and strategies to end the year strong. Highlights from today's episode include: The significance of Q4 for B2B service providers How to set 1-3 quality goals for Q4 Understanding the 'why' behind your goals Practical tips for re...

Send us Fan Mail Kendra talks imperfect marketing with Tracy Beavers, CEO and founder of Tracy Beavers Coaching. Tracy has a proven track record in marketing, sales, and business growth with an award-winning career spanning 20 years and a multi-six figure business. She has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility throug...

Send us Fan Mail Kendra discusses the importance of looking back at Q3 achievements and planning for Q4, offering insights on goal-setting, adapting strategies, and leveraging current trends for business growth. Highlights from today's episode include: The value of celebrating Q3 accomplishments, big and small How to adjust goals without feeling like you're admitting defeat Strategies fo...