If You Market

Maury Rogow comes on to discuss storytelling and using video to convey your brand's story. It's all about launching brands, telling your ultimate story and getting more sales. Maury tells us how to move your brand from nice-to-have to must have.  Maury, is the CEO of Rip Media Group, a multimedia marketing agency that uses video storytelling to build brand awareness. He is currently launching a se...

Mark Schaefer joins us in the If You Market podcast. Mark shows us how today's marketing is causing the largest civil rebellion in the history of the world, and it's a rebellion against marketing. His new book Marketing Rebellion, the concept of human centered marketing, and his belief that the most human company will win.  Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and...

Sangram Vajre of Terminus comes on to discuss his new book "ABM is B2B". We talk about all things ABM including why B2B doesn't have to be boring, how and why Sangram let go of his CMO title, and why every company should hire a comedian and take more risks in their marketing. Sangram is a 2x Author, including his latest book ABM is B2B, Co-founder at Terminus, host of the FlipMyFunnel Podcast, and...

This week on the If You Market podcast we talk with Agnes Jozwiak about using webinars to generate leads and assist your sales team. At the time of this recording she was the Marketing Director at ClickMeeting and she has since taken a position as the Senior Product Marketing Manager at Spartez Software. We talk with Agnes about the webinar "flywheel" and the importance of all the webinar parts yo...

What's Agile Marketing? If you don't know you betta ask somebody, or just listen to this episode. Andrea Fryrear joins us to discuss all things Agile Marketing. Andrea Fryrear is the co-founder of AgileSherpas, the world's leading Agile marketing training organization, where she works with marketing teams of all shapes and sizes to transform their marketing operations. She's the author of Death of...

Francisco Serrano, CEO of 121 Corp, joins us to talk about Marketing to the 'NOW' Generation.  Francisco Serrano is a skilled branding specialist with over twenty years of experience in mid-to-large-sized organizations. He’s worked in corporate and product development, brand strategy and brand architecture, packaging and POS design, as well as in video and web development. Learn more about your ad...

Chris Dyer comes on to discuss Company Culture. Whether your culture is bad or okay Chris tells us how to recognize culture issues and what to do about it. Chris is the Founder and CEO of PeopleG2, a background check company that has appeared on the Inc. 5000 list of the Fastest Growing Companies three times. He is the author of the award winning book, The Power of Company Culture and the host of...

This week on the If You Market Podcast we speak with Mike Faherty, CEO of ProSales Connection, about Growth Driven Marketing. Mike gives us his 4 levers for Growth and we talk about the fastest path to revenues and how to improve the middle of the funnel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Collins joins us to discuss Product Market Fit. If you want to be customer-centric you must first have a product that people want, and be able to identify those people. Michael is the Vice President of Marketing at Connected2Fiber, a SaaS startup focused on developing location intelligence solutions for the connectivity industry. Michael has over 10 years of practical experience in success...

We spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years. Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, le...

Meg Goetsch, Sales Strategy and Operations Lead at AWS, joins us on the If You Market podcast to talk about the non-marketing side of marketing and about how revenues, operations, and other non-marketing campaign aspects of the marketing department (and connected departments) affect marketing and are an important part of marketing success. All the stuff that when handled properly allows the market...

This week on the If You Market podcast we talk with the inventor of the sales assembly line, Aaron Ross, about Outbound Marketing and SDRs. Aaron Ross, author of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce add an extra $100M+. Now he’s turned his attention to building the software platfo...

This week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website. Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned wha...

If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it.  Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling...

Dan Gliatta, CEO of Cargo comes on the If You Market podcast to talk about B2SB Marketing (Business to Small Business Marketing). Small businesses make up over 99% of US businesses but many large businesses don't understand how to market to them. Also many of these businesses are owned by millennials, yep a lot o "M" word talk in this one. Dan, is an expert in the Business to Small Business space...

This week on the If You Market podcast we talk with Tomas O'Malley of Currnt about their take on the Customer Advisory Board and the importance of the Continuous Connected Company. Exactly what is a "Continuous Connected Company" and why does host Sky Cassidy think Currnt's process is the next secret fishing hole for B2B marketing.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Eric Hawes about Competitive Analysis and how it affects the product development and product launch. Among other bits of wisdom Eric says how you fit in a market comes down to price, value, and trust. Eric Hawes is an industry leader in Product Line Management, Merchandising, Sourcing & Development, Innovation, Ecommerce and Professional League L...

Yoni Solomon is Head of Product Marketing at G2 (formerly G2 Crowd). We talk about the importance of Product Marketing and Yoni gives us his 5 step product launch process. Yoni has spent nearly a decade launching and enabling new products, features, partnerships, and acquisitions for Chicago's top SaaS companies, including: Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500,...

You think you're special? ... Your not special, you're a commodity. We all start out as commodities, you have to work hard to become special. Amir Bormand talks about how to make a commodity special. Amir is the Co-Founder of California based recruiting firm Elevano. While Elevano may have their own techniques and niche, the recruiting industry behaves like a commodity, and I bet your industry doe...

This week we talk with Jamie Birch of JebCommerce about Affiliate Marketing. If all you know about Affiliate Marketing is its bad reputation, it's time to look again. Early versions of Affiliate marketing were a playground for fraud, but modern Affiliate Marketing technologies have eliminated these issues and turned Affiliate Marketing into a full commission lead and sales generation machine.  Lea...

This week I discuss Content Marketing one on one with Randy Frisch. Randy is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. Learn...

This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar companies can have drastically different advertising outcomes based on the brand, or character, they have established. We also find out his favorite ic...

This week we talk with Laura Patterson about the Customer Journey. Spoiler alert, you don't get to decide what it is, but you can identify the journeys for the customers you want. A wise person once said, "You can't, and won't, catch a bear with a mouse trap or a mouse with a bear trap". Learn more about your ad choices. Visit megaphone.fm/adchoices

Product Marketing is The Glue That Holds Your Company Together. It connects your brand, your product, and your marketing but is frequently misunderstood. Neglecting product marketing is the number one way smart people fail.  Join the If You Market podcast as we discuss Product Marketing in all it's glory with Greg Powell, Head of Brand and Product Marketing at Fundbox.  Learn more about your ad ch...

On this episode of the If You Market podcast we talk with Amy Wang about Integrated Marketing Campaigns. Amy covers everything from the basics to specific tips for getting the best ROI. We also touch on Costco food, Sean Connery impersonations, and naval blockades.  Amy is the Marketing Operations Manager at People.ai and previously worked in demand generation and marketing operations at OpenGov a...