Honest Ecommerce

Angelo Coletta is a Serial Entrepreneur and Former President of Innovup. Graduated cum laude in Economics and Commerce from the University of Bari, he completed his studies with a Master in Innovation Management at the "Iacocca Institute Lehigh University" in Pennsylvania (USA), entitled "Global Village for the Future Leaders". In the early years of his career, he worked in marketing consultancy a...

Kasey Wiese, Director of eCommerce at Liberty Safe, has spent 20 years obsessing over one question: why isn’t this converting? From a bouncing PDP on a $900 fly rod to leading a full DTC rebuild at a $12M business, she finds the friction and fixes it. Whether it’s a broken color swatch killing rod sales at Orvis, a merchandising strategy that isn’t telling the right seasonal story, or a platform t...

Gary founded Yardstick Marketing Partners an industry leading experiential marketing agency creating engagement and driving audience for Sony Pictures Television, Warner Bros, Fox, Major League Baseball, Namco/Bandai, New Era Cap Company and Microsoft. Known for extensive and exciting mobile tours, Gary created and executed tours for Seinfeld, Snoop Dog, and more. After working on a mobile gaming...

Aleksandra focuses on integrations with ecommerce platforms such as Shopify and WooCommerce, and on building an experience that helps merchants increase their sales. She has been in product for 8 years, and has been working at Text since 2021. In This Conversation We Discuss: [00:00] Intro [01:07] Text, LiveChat, and the AI pivot [01:59] 25 years of customer service data [03:14] From biotech degre...

Aimee Dudum Colorado is the Co-Founder and Chief Merchandising & Marketing Officer of VICI, a women's apparel brand based in California. VICI's mission is to be the go-to destination for accessible, on-trend fashion—helping customers explore their personal style for every day and every occasion. Founded in 2012, VICI has grown into one of the leading DTC brands to emerge from the Bay Area, wit...

Charles Brun is a French entrepreneur who co-founded the eyewear brand IZIPIZI in Paris in 2010 alongside his longtime friends Xavier Aguera and Quentin Couturier. The three founders saw that the standard reading glasses sold at drugstores lacked style, and they set out to prove that readers could be something people actually wanted to wear. That instinct paid off. Today, IZIPIZI is known for colo...

Ben Lord, Founder and CEO of Softlimit, has been in and around the music industry for over 30 years and in ecommerce for the last sixteen. A touring drummer (Falling Forward / Elliott / Sharon Van Etten / Mascott / Bird of Youth / Phantom Family Halo / Kilowatthours), he's also released records through independent labels (Initial, Revelation, Temporary Residence Ltd., Jagjaguwar), and worked in At...

Neema Frazier is the Director of Logistics and a founding team member at Brandon Blackwood NY, where she leads global logistics, fulfillment, and supply chain operations for the recognized luxury fashion brand. Born and raised in New York City, Neema brings a unique blend of operational expertise, strategic thinking, and the discipline developed through years of professional dance training. Her pa...

As COO of The Snooki Shop, Gina Cecala oversees the moving parts that customers may never see but that ultimately determine whether a brand can successfully grow. Her responsibilities span staffing, inventory, fulfillment, customer experience, expansion strategy, and daily operations across The Snooki Shop's various locations. During her tenure, the company has increased overall sales by more than...

Samuel Rieder is Co-Founder at dear digital, an Odoo Gold partner and Shopify Premier partner. He loves thinking about technology and building things–whether that's companies, brands, websites, or ERP systems–and has co-founded several businesses over the years. Today, he spends his time at dear digital helping teams grow with the right tools and tech. What drives Sam is working with motivated peo...

JW Wiseman is the Co-Founder and CEO of Curious Elixirs, a booze-free adaptogenic craft cocktail brand with the mission to redefine how people drink socially. In 2015, JW woke up one morning after having 20 drinks in a single night and deciding to radically change his relationship with alcohol. He was inspired to explore his curiosity about life with less booze and started Curious Elixirs.  Combin...

Aman Advani is Founder and CEO of Ministry of Supply, a clothing brand using science to make the world's most comfortable clothing. The company was founded in 2012 with the mission to incorporate fundamental engineering and performance principles into clothing staples, ultimately building a wardrobe that both looks good, and feels comfortable. Prior to co-founding Ministry of Supply, Advani spent...

Alex McEachern is Head of Marketing at Intelligems, where he helps ecommerce brands unlock profitable growth through pricing and retention strategies. With a background spanning product marketing, product management, and brand development, Alex has led cross-functional teams and go-to-market efforts at high-growth companies. He is acclaimed for building strategic narratives, scaling brand visibili...

Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets high-fidelity sound. With over a decade of international experience across Adidas, Escada, and B&O, she's built her career at the intersection of digital innovation and brand storytelling; leading content, SEO and AI search, and ecommerce gro...

Matt Raminick spent nearly two decades of his career on the brand side (Quiksilver, Volcom, Pacsun, Mophie) hiring and managing agencies before founding Sunnyside. Working with dozens of agencies big and small led him to realize that in most cases they repeatedly optimized for vanity channel metrics instead of outcomes that impacted the bottom line, often having no line of sight beyond a siloed vi...

Michael Bervell is co-founder and CEO of TestParty, an AI-powered digital accessibility platform that automatically scans and fixes source code so websites meet WCAG and ADA standards, without slowing down engineering teams. Before TestParty, Michael worked in accessibility and product inclusion at Google and the United Nations, was a software engineer at Twitter, and held product and venture role...

At 6 years old, Kevin Keller was already "stealing" his father's cologne — a habit generously tolerated by his dad — and discovering that scent could change the way you felt before you ever said a word. That early fascination with transformation eventually became Fulton & Roark, the American fine fragrance house Keller co-founded in 2013 with $11,000 and a belief that perfumery could be both d...

Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social). Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nor...

Andrea Faulkner Williams is the head mama and co-founder of Tubby Todd Bath Co., which she launched with her husband, Brian Todd, as a solution to her own family’s sensitive skin in 2014. For years her family struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. It was frustrating spending money on one product after another that wasn’t helpful, clean, or safe fo...

M. Sal had his own Ecommerce store. He realized that no Canadian accountant understands US tax and virtually no one understands a Shopify business. That’s what led him to start SAL Accounting where their team now solve these problems for brands. In This Conversation We Discuss:  00:00 Introduction 01:13 Discussing the accounting brand 01:34 How the guest entered the ecommerce tax niche 03:09 The h...

Robert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat of the Iraqi desert. After two combat deployments, Robert left the military with a mission: to create performance-driven underwear built around a patented dual pouch system that delivers unmatched comfort and support for active men. What started a...

Lndn Gray Co-Founder Tyler Straub is a creative director, photographer, and entrepreneur with more than 13 years of experience building and scaling high-growth brands across the creative, technology, and consumer sectors. Before launching Lndn Gray in 2023, Tyler held leadership roles at high-growth companies including Blade, Bird, and Gametime, where he became known for cross-functional operation...

Yash Chavan is the founder and CEO of SARAL and SATHI. SARAL has helped 200+ DTC brands including Grüns, Spacegoods, and Slumberkins generate over $59M in influencer-driven revenue.  SATHI is his team's newest product: a Shopify-only affiliate platform built around two breakthroughs: cookieless tracking and multi-touch attribution.  Yash is running every SATHI demo personally for a limited time ex...

Jordan Nathan is the Founder and CEO of Caraway, the disruptive, non-toxic and thoughtfully-designed home brand known for its colorful ceramic cookware. Prior to launching Caraway, Jordan was instrumental in the rebranding of Vremi (owned by Aterian, NASDAQ-ATER), where he successfully launched over 200 kitchen products in 18 months that sold into over 1 million homes, and was promoted to CEO of V...

Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy.  She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures. She’s known for building high-performing acquisition engines by combining data, crea...