Globally Speaking

In this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and price their services, setting proper expectations with clients and the latest interpretation technologies. Click play or download the episode below!

In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus...

To wrap up our series on transcription, we invited Sam Liang, Founder and CEO of Otter.ai, to talk about his company’s innovative transcription technology. He discusses the wide variety of use cases for his service, how he’s combined speech-to-text and neural language processing and how he sees transcription technology evolving in the future. Tune in to hear more!

School is back in session! In this episode, Michael interviews a panel of localization professors—Max Troyer, Jon Ritzdorf and Jan Grodecki—about how they are preparing students for the future of localization. They discuss how curriculum should both ride the wave of current technology as well as teach students traditional critical skills. Other topics include the best ways to teach automation tech...

In part 2 of our series on transcription, our guest is Jason Chicola, founder of Rev.com and Temi.com. He explains his business model of providing both humans and AI to transcribe and subtitle growing volumes of audio and video content for global audiences. He also explains how the technology advancements in localization and transcription are similar, and the keys to successful and high-quality tr...

In this episode of Globally Speaking, we chat with Margaret Ann Dowling, CEO of Create&Translate.org, about the magazine publishing industry. She explains the current global licensing model for multilingual publication and why it needs to evolve to become more reader-focused. She also talks about the need to create more content that enables collaboration across cultures and markets and the sim...

Internationalization is one of those things that everybody talks about, but few people know how to do it. In this episode of Globally Speaking, we invited Jeff Knorr, Managing Director of Internationalization Labs, to explain to us why we still need to internationalize software in this Unicode world. He also chats about the most common internationalization problems and gives advice to companies lo...

In this episode of Globally Speaking, we chat with Jamie Hartz, a veteran Spanish-to-English translation and transcription professional, about the art and process of transcription, what tools are available, whether automation is viable and the human impact of her transcription work. Tune in to hear more!

In this episode of Globally Speaking, we chat with Ultan O’Broin, long-term IT Product Manager, about the staggering rate of change, how innovation is related to empathy and how to get started. Plus, learn what a crapplication is and why he wears three watches.

In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it. Tune in to hear more!

In this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a localization program, why API integration between tools isn’t enough and why custom development of TMS and content management systems (CMS) is crucial to a successful localization program. Press Play to...

In this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses costly mistakes made from not understanding cultural differences, how to manage varying cultural norms across a global company, the “people implications” of your global business strategy and why trust is...

In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission can help bridge company cultures. We also talk about the difficult transition from the retail world to the digital world....

In this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with innovation in our industry. There’s also a bit about ice cream. Tune in to hear more!

In this episode of Globally Speaking, we talk about how we’re still in the hype curve of AI, what AI has to do with PowerPoint, the concept of selling an idea before the product is ready—and a little about manscaping, too.

In this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.

In this episode of Globally Speaking, we talk about the phenomenon of social conformity or following the heard. Often, people don’t know why they are doing things the way they are, but by digging deeper, you can shake up your business and improve your processes.

Ready for more on NMT? In this episode of Globally Speaking, John Tinsley, CEO and co-founder of Iconic Translation Machines, talks with us about how neural machine translation (NMT) has finally transcended the hype, why it’s ready for prime time, and all the new doors that are being opened in this space. John says it’s ‘100% the right time’ to get into NMT. Click play to learn more!

This episode of Globally Speaking features Adam Asnes, the CEO and founder of Lingoport, and the topic of internationalization (i18n). He covers what it is, what problems it solves, how it’s really a design issue and not a localization issue and why it needs to happen upstream. Adam also clears up some misconceptions people might have. Tune in here to dig deeper!

In this episode of Globally Speaking, we speak to Bill Rivers, “America’s Language Lobbyist,” about his work championing language endeavors in the US like education, translation and interpretation. You’ll want to hear more about what his advocacy for language at the highest levels has to do with immigration, national security, economic growth and the value of bilingualism.

In this episode of Globally Speaking, we speak to both Robert Etches and Michael Casey about blockchain, a new technology gathering buzz in the industry. We cover, among other things, how blockchain is a ‘truth’ machine, giving power to the people by removing the dependency on intermediaries. Tune in to hear more about this collective record-keeping system and how it might be used in the localizat...

In this latest installation of Globally Speaking, Max Troyer, Associate Professor at the Middlebury Institute of International Studies, talks about the curriculum needed to educate future localization professionals, new skills that are required, where graduates end up working, typical career paths and why we should expand mentorship in the industry. 

In this episode of Globally Speaking, Scott Abel, AKA the Content Wrangler, talks about how content is the lifeblood of an organization. In fact, it’s a strategic advantage and an asset—but many organizations don’t treat it this way. Scott explains that businesses need to think differently about how they create, manage, translate and deliver content to make it more useful and meaningful for consum...

Towards the end of each year, we talk about the trends we predict we’ll see in the upcoming year—and we love doing it! Tune in to hear what we have to say for 2019. A sneak peek: blockchain, AI and ML and how the role of linguists needs to change.

Artificial Intelligence (AI) is a hot topic in our industry and carries a lot of mysticism. This episode of Globally Speaking features Tripp Parker, Technical Program Manager in Amazon’s Alexa Health and Wellness team, and covers a variety of topics related to AI. Tripp explains what AI is and how it learns, the two general uses of AI, beneficial and malevolent applications of AI and the age-old q...