From the Brand-Side-Out

The Oscars are the perfect example of the death of a brand. Chris Rock being assaulted by Will Smith without consequence is proof. The Oscars were once a highly respected and much-anticipated annual event. But in recent years, they've become a laughing stock. The awards show has been dogged by controversies, and this year was no different. We'll talk about it tonight. And yes, we'll congratulate a...

On this week's Better Brand Like, we showcase former Uber CEO Travis Kalanick. We're the only podcast giving you hidden in plain sight brand strategies to build your business from your favorite shows, series and celebs. Visit us on: ecmgroups.com/

Tonight we entertain and expand on brand and business questions whose answers always seem down to have content at the core. Join us for our first freestyle episode where you may just have your most pressing questions finally answered. Sign up to follow us on Quora after the show!  https://tinyurl.com/ecmgonq

Netflix's Inventing Anna is must-see TV for any business, brand or anyone wanting to increase income for themselves or others. If true crime, Capitalism, Scam Culture, and sticking it to the man is your thing you're going to love this. In this week's installation of Better Brand Like...we focus on the one and only Anna Delvey. If you pay attention, you can do what she does to start commanding the...

Are you tired of wasting your time and money on content that fails to connect with your audience? If so, this podcast is for you! In it, we'll be discussing the real cost of content and how to price your content strategies for maximum profitability. Don't miss out on this essential listen for any entrepreneur serious about building a successful business! http://ecmgroups.com/menu-in-a-minute

The first instalment of our new weekly show is alive. Youuuuuu Better Brand That Like...is where we take your favorite film, show or series where we connect how you can brand, build and launch your business like the pros without decades of experience, bypassing trip-ups or task-lists that yield no results. First up: Kanye West. jeen yus: A Kanye Trilogy (now on Netflix) Want even more content? Che...

Do you want to quickly engage, attract and serve luxury buyers? Then you need to know how to market your premium offers effectively. In this blog post, we’ll share some essential tips for reaching high-end customers. Follow our advice and you’ll be able to sell your luxury products and services in record time! ecmgroups.com/theblog

Ever watched a movie, show or series and got an idea that launched your business in a stratosphere? Welp, so have we. And just in time for the awards season, we have a brand new series where we'll marry content, branding and some of the popular shows every entrepreneur should be watching to navigate the world of business, competition and more. In this episode, you get your first peek at some of th...

Listen to the latest podcast episode of Jim Jones Vs Gucci. This week, we're discussing the history of racism in the fashion industry and brand accountability. How have major fashion brands been complicit in perpetuating racist stereotypes? Tune in to find out! http://ecmgroups.com/workwithus

Cardi B is the latest example of a celebrity taking legal action to protect their brand. Last year, she sued Tasha K for trademark infringement after the Youtube star used Cardi's name and likeness in a parody video and made defamatory statements, proven to be lies. This case proves that you can't take your brand for granted - it's important to protect your image and reputation at all costs. If yo...

It's time to learn about your target audience! This Ultimate Guide To Your Target Audience—Podcast will teach you everything you need to know in order to find, understand, and reach out to your ideal customer. Learn how to create a sales approach that works for your business and start making more sales! Need help creating content to connect and convert your audience into buyers?  Jump on our...

Your content is the best way to get your message out there and make a connection with people. It's what people will use to find you, it's how they'll know who you are and what you do.  The most successful content creators don't just post one piece of content on their site and leave it at that. They continually create new pieces of original work that keep readers coming back for more.  Th...

If you're a marketer, new entrepreneur, startup founder, blogger or promoter, fundraiser—or any type of creative professional that needs to establish your brand and get known in the marketplace as an expert—you'll want to listen up. You only have one chance to make a first impression. And if there's one thing I know about first impressions it's this: they last. In other words, it doesn't matter ho...

Tonight we discuss building a legendary brand. Even if you are the ambivalent superstar that craves creating relevant, stunning content behind the scenes that your audience actually needs. Here's how to show up with a reputation that precedes you: building connection through quality content! All of the resources mentioned are available at www.ecmgroups.com/instaglam

In this very special podcast we're celebrating Rihanna's Billionaire status, Verzuz's mega deal with MSG Sports and the power of branding yourself, your event by being a worthy opponent for your competitors, showing up and over-delivering Salute to The Lox (Hi Jason), Dipset, NYC and Hip Hop altogether...we all won. WE. ALL. WIN! #Rihanna #Verzuz #TheLox #billions #branding

Why does it seem that no matter what your business is just not working? You've followed and implemented the steps and zero results.  Your business is not getting any better and in fact, it may be slowly going down the drain. You are not alone! We've all been there. So have my clients. Today, we're showing you how to walk this through and actually start seeing results.

So, you want to talk about what is killing your business tonight? Do you know what it is yet or are you still thinking about why things aren't going well enough for the company? It could be that there's not enough time in a day and so many issues need attention at once but where do they start when everything needs to help all of the time? Or maybe if we can get some more manpower on board we might...

Who is it exactly that you are overlooking? Last night we talked about the importance of influencer marketing. And while it may be one of the most cost-effective ways in order to promote your business or brand, along with word of mouth marketing and advocate marketing, we wanted to touch on one type of marketers who often make partnerships: vendors! One thing I always recommend for my clients is p...

Join us for this episode as we explore what makes each one of us unique and powerful! We're going to talk about how our superpowers are different from everyone else's and why those differences matter so much when building a business or career. And most importantly, we're going to show how these powers can help shape who we become as individuals on our journey through life. It doesn't matter if you...

You’ve been working tirelessly on your brand, but it doesn’t seem to be getting the love you deserve. It may feel like nobody cares about your brand, but that couldn’t be further from the truth! In this podcast, we want to help you make sense of why people are ignoring what you have to say and how we can change that.  Visit us at ecmgroups.com today

Are you looking for ways to create content without a lot of time? In this podcast, I will share how to create 30 days worth of content in less than 1 hour.  With so many things going on in the world today it can be hard to find time for just about anything. Between work, family and other commitments how do we find time to write articles or blogs? Well here is a quick solution that takes less...

It's not enough to just create a solid product or service offer. You need to know how to market your brand so it will be successful. The success of your brand is YOUR business, and with the right marketing strategies, you can take charge of what people think about you and increase sales by leaps and bounds! ecmgroups.com | instagram.com/ecmgroups

Many marketers, new entrepreneurs and startups think that they need to do more in order to get people buying their products. They work long hours on a daily basis, trying to find ways to make themselves stand out. But what if it's not you? What if the problem is with your product or service?  This week we'll discuss why they're not buying what you're selling. Tune in!  ecmgroups.com/work...

What if I told you that there were hidden secrets to mastermind groups that only a few people knew? What would you say? Would you believe me? Well, the truth is that there are some great ideas and wisdom waiting for those who want them. Interested in learning more about how your business could benefit from joining a mastermind group? Then this podcast is for YOU! ecmgroups.com/workwithus

How are you going to bulletproof your business? It's a very real question. How will the things that go wrong, left or right not impact your company at all? Well first off it has to do with how well run and strategically sound is my company in general from day one so I'm thinking about those inevitable obstacles before they even happen. One of the most important ways for any type of business owner-...