Marie-Louise Anthonissen
From Product Idea to a Thriving Business
Providing you with practical tips to turn your great ideas into profitable products, up-level your project management skills to build a successful business, and allows you to do what you’re most passionate about, create product lines that excite your customers. In each episode you’ll get tips for practical templates, step-by-step action plans, and mitigation tactics to overcome the hiccups you encounter when developing new products. You can apply what you learn immediately in your daily business.
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Autor
Marie-Louise Anthonissen
Categoría
Web del podcast
Último episodio
24 de jun. de 2025
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Episodios
When is the Best Time to Invest in Product Samples for Your New Product Idea? 01.10.2023 8:49
Hello and welcome to a new episode of my show and today I would like to talk to you about when the best time is for you to create samples of your new product idea. And I've learned in the past 20 years in my roles as a project manager and product manager in new product development projects, that when you decide to spend money too soon in creating product samples, you often throw away that mone...
Best Practises to Run New Product Development Projects in Small Product-based Businesses? 24.09.2023 9:47
I'm so happy you're here! If you are working on a new product idea, you want to make sure that you deliver the correct product on time at the right price to your customer. Taking into account the travel from the manufacturer to the warehouse to your customer. There are a lot of moving parts and a lot of things that need to be taken care of. Some tips I'm going to share with you today...
Why are Systems and Processes Essential for Small Product-based Businesses? 16.09.2023 9:26
Hey there, and welcome to a new episode of my show. And today, I'd like to talk to you about why it's important to have systems and processes in place in a new product development when you want to scale or grow your business. And even if you don't have a product business yet, still, it is still wise to have project and management processes and product development systems in place. It w...
Why planning your new product idea from A to Z will bring in more profit? 10.09.2023 10:30
For those of you who are doubting whether you should start a physical product-based business, keep listening because I’ve got you. I know that it's sometimes scary to start something new and to invest a lot of money in your new business idea or your new product idea. Because new product development can be complex and has a lot of moving parts, you should always create a project plan. Because...
How to Determine the Sales Price of Your New Product ? 14.08.2023 13:43
When you want to determine the selling price of your new product, you need to consider the production cost, the competition, and the target market. There are many factors that influence your final selling price and profitability of your new product. If you want to have a profitable product you need to carefully calculate the total costs to get from product idea, through, development, manufacturin...
How to Develop and Manufacture Your Own Product? 07.08.2023 11:16
Are you thinking about manufacturing your own product idea? That’s amazing! There are various ways to do this. Outsourcing the manufacturing to a third party or manufacturing it yourself. White labeling your product or private labeling? It depends on objectives and resources which way is the best one for you. Let’s get into more of the details on how to develop and manufacture your own product. De...
Why New Product Idea Generation is Important for Product-Based Businesses 30.07.2023 11:58
Product-based businesses can scale and grow through a variety of strategies. One approach is to expand your product offerings to appeal to a broader customer base. If you want to expand your offerings as product-based business owner you need to come up with new product ideas. New product idea generation is crucial in this phase for various reasons. Firstly, it helps you stay competitive and rele...
How to Set up Your New Product Development Team for Success 24.07.2023 11:40
Setting your new product development team up for success requires careful planning and execution. First, you need to establish clear goals and expectations for your team. Whether your team consists of your own staff or external hires or contractors, clarity here is key. This includes defining the product vision, target market, and desired outcomes. let’s dive into the details on how to set your ne...
Why You Need Systems To Scale Your Business 24.07.2023 12:13
Having systems in place is crucial for scaling your product business. Without them, you may face various challenges such as inefficiencies, inconsistencies, and errors. This can hinder your growth. Systems help automate processes, standardize procedures, and establish clear workflows. They provide structure and organization. And enable you to increase productivity, reduce costs, and improve custo...
What Different Product Samples do You Need toGet from Prototype to Final Product? 10.07.2023 11:01
The specific product samples required to move from prototype to final product will depend on the type of product being developed. However, some common samples that may be needed include materials samples to test for durability and quality, prototypes to test for functionality and design, packaging samples to test for protection and presentation, and user testing samples to gather feedback on the p...
What Resources Do You Need to consider in New Product Development 03.07.2023 9:14
When you are developing a new product, it’s important to consider various resources that can help ensure its success. Some of the resources to include in new product development include customer insights, market research, product design and development teams, funding, and manufacturing capabilities. It’s also important to consider the availability of raw materials and the potential for intellectua...
How to Organise Your Product-based Business and Run Your Daily Activities Efficiently 24.04.2023 7:11
When you’ve got a great new product idea in mind and you’re ready to start with the development and manufacturing, there are a few important actions to do first before jumping full in. I like to share 4 tips with you how to organise your product-based business. You want to make sure you can always find the documents relating to your new product idea quickly. Spending minutes searching for docume...
How to Apply Project Management as a Product-based Business Owner 17.04.2023 11:42
When I worked as product manager and project manager for large organizations, I was often wearing the ‘product creation hat’ and at the same time the ‘project management hat’ during a new product development project. When you’re a business owner of a product-based business, you’re probably wearing these two hats as well. Here are some tips on how to apply project management as a product-based bus...
How to Start a Project in an Area that's Completely New to You 13.03.2023 5:22
When you start new projects, you often can carry out your activities based on routine and experience. You know very well how to start a new project, how to create overview and how to organize your daily project activities and the ones of your project team. But when you’re starting something completely new, it can feel a bit vague at the beginning. I’ll give you some tips on how to start a project...
3 Strategies to Make Sure You Keep Overview on all Project Actions 06.03.2023 10:41
When you’re managing multiple projects, your to-do list can be overwhelming long. To make sure you don’t overlook an important action point, I have 3 strategies to make sure you keep overview on all your project actions. Tune in to hear the details! Hope these strategies to make sure you keep overview on all your project actions, are helpful to you! Go get organized! I have a FREE Excel...
3 mistakes to avoid when starting a new product idea 14.02.2023 10:42
When you have a great new product idea, you probably can't wait to get started with the development and introduce it to your customers. Before you go full speed ahead, it's wise to spend some time writing a project briefing. In this briefing you define how you're going to execute this project from start to finish. How much time it takes, how much budget you need, but also which disciplines you nee...
Why Project Management is Important in Product-based Businesses 07.02.2023 8:30
There are lots of moving parts in going through the product development process of a new product. It can be very complex in going from product idea through defining your product specifications, getting your product developed, manufactured and in stock. Having a solid, hands-on and practical project management system in place, will help you reach your project goals and contribute to the overa...
3 Strategies to Teach Your team how to Work on Your Projects 02.11.2022 9:22
Are you growing your business by developing multiple products and expanding your product range but you don’t know where to begin? Maybe you need to hire some people in your business to make sure that you go from idea through definition, development, manufacturing, and launch in an efficient way. And if you've always done everything on your own, it can be difficult to get your new team members to o...
5 Tips on Who to involve in the Product Requirement Process 16.08.2022 11:02
In this episode, we're going to talk about five tips on who to involve in the product requirements process. First, let's start with some explanation of why it's so important to have a product requirements process in place. First of all, if you do not have this process in place, you run the risk that during development, product requirements keep on changing, because you didn't involve the rig...
All the Intel You need to Define, Market and Scale your Product-based Business 09.08.2022 13:24
In this episode, we're going to talk about all the Intel you need to define, market and scale your product based business in a professional way. So you can expand your product portfolio and grow your business. To start with, I have some keywords words for you. And these keywords are: Processes. Structure. Overview. Control. Tune in to learn more and apply directly in your daily activities. F...
So, You want to Start a Product-based Business? 02.08.2022 15:07
This episode is for those who want to start a product based business. And of course, it's so exciting if you have a new product idea in your mind and just starting out or you already have been developing and selling products for a while. It's a very exciting beginning of a new product journey. And the main question I often get is where do I begin? I have a great idea, I want to start a product bas...
How to go from Idea to a Successful Launch 21.07.2022 13:55
In this episode we're going to talk about how to go from Ideation to a successful product launch. And as you know, there are a lot of things to do from the moment you have a new product idea until you can finally launch it to the market and introduce it to your customers. So today, I'm going to guide you through 10 steps to develop your product idea into a successful product. For the show notes, h...
Digital or Paper Planner to Manage new Product Development? 04.07.2022 8:58
In this episode we're going to talk about using a digital or a paper planner for managing your new product development projects. And I can imagine everybody has his own preference in this. I use a digital planner to really plan my new product development project in detail. I use Excel or Microsoft Projects for this because then I can easily adjust when we're going to deviate from the schedule. I u...
How to Create a Price Positioning Overview for Your New Product? 27.06.2022 7:19
Defining a new price for your new product or for an upgrade of your product can be a tricky one. You have to do some research, of course, to see what your competitors are asking for a comparable product. And you also want to check at what price point your current product portfolio is positioned so you can determine the correct price point for your new product. And to do this in an objective way, i...
How to Create a Competitive Benchmark Overview for Your New Product? 20.06.2022 9:28
First, let's talk about why you should create a competitive benchmark of view for your new product. The first reason is you need a clear overview in order to be able to position your products correctly compared to your competition in the market and also compared to your current product portfolio. And second, it helps you also define the benefits and your value proposition. So two important reasons...
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