Feed Your Brand

Listen up! To seriously crush it on YouTube, views ain't the whole story—you’ve gotta get people hooked and keep them watching, stacking up those sweet video watch time hours. Forget clicks alone, it's watch time that's your ticket to making money. First thing's first, grab their eyeballs in that first minute, skip the boring intro, and hit 'em with a hook that screams, "Stay tuned!" Throw in some...

Stop trying to please everyone! Abandon vague demographics and zero in on a razor-sharp, in-demand podcast niche topic where listeners crave expert guidance. This targeted approach is your podcast’s power move—it draws in loyal followers and engaged action-takers. Quit diluting your message; carve out a focused niche where you can bring your unique perspective. Then witness your show ignite with r...

Ready to ditch the podcasting overwhelm and actually have some fun? Unlock the secret weapon behind super successful shows: a killer, streamlined content calendar. Whether you're a natural organizer or not, you'll snag proven strategies to line up awesome guests, map out engaging topics, and watch your audience totally blow up organically. Discover a "competitive brainstorming" method to spot cont...

What's the secret to getting found online? It feels like playing two different games, doesn't it? On one side, you've got the vast world of YouTube, a visual powerhouse driven by algorithmic mystery. On the other, the intimate, audio-focused landscape of podcasts, where connection and consistency reign supreme. So, what truly works for discoverability? Are the rules the same, or are we navigating...

In a world clamoring for attention, how do you ensure your non-profit's vital message breaks through? Welcome to Feed Your Brand ! This week, Tom Hazzard and Tracy Hazzard explore the compelling answer: nonprofit podcasts. They delve into why this medium is uniquely positioned to foster deep connections, build trust, and ultimately amplify your cause to those who need to hear it most. Get ready to...

Are you a self-published author tired of your book launch falling flat? It's easy to publish, but cutting through the noise to find your readers is the real challenge. In this episode of Feed Your Brand , Tom Hazzard and Tracy Hazzard tackle that head-on! Join Tom and Tracy as they dive into "The Self-Published Author's Guide to Podcast Book Marketing" with expert Juliet Clark , and discover how t...

Time management and finding the best time to record is among the biggest issues for a lot of podcasters. One of the best solutions to this problem is batch recording, where you record several episodes in just one session. Tom Hazzard and Tracy Hazzard discuss how to do this the right way to save time, get ahead of your schedule, and avoid podcasting burnout. They also share practical tips on manag...

Tax season is over, and if you're a business owner or entrepreneur, hopefully, you got a refund. But if not, maybe it's time to reconsider how you run your business. In this episode of Feed Your Brand , Tom Hazzard and Tracy Hazzard share their journey from relying on a CPA to taking control of their taxes, and how they reinvested their refund into upgrading our podcast gear. They discuss the impo...

Are your social media posts falling flat—even though you’re checking all the boxes? It might not be your message… it might be your format. In this must-listen episode of Feed Your Brand , Tom Hazzard and Tracy Hazzard unveil the 2025 Podcast Social Media Size Blueprint—and trust us, it’s so much more than just pixels and post dimensions. Tracy dives into three game-changing principles that cut thr...

Fake podcast reviews may seem like a harmless shortcut, but today on Feed Your Brand , Tom Hazzard and Tracy Hazzard dive into why they can seriously backfire. From damaged credibility to falling victim to inflated numbers, they uncover the hidden dangers of buying fake reviews and why you might want to rethink the temptation to ‘boost’ your show. Tune in and discover how your podcast can grow aut...

Are you unintentionally killing your podcast with scripts? Join us on Feed Your Brand as Tom Hazzard and Tracy Hazzard reveal why scripting your show could be your biggest mistake. From awkward deliveries to losing your authentic voice, they share real examples—including insights from professional comedians and podcasters—who struggled to keep their shows genuine. You’ll learn why leading with the...

Are you missing out on new podcast subscribers simply because they don’t know what they’re missing? Today on Feed Your Brand , podcasting pros Tom Hazzard and Tracy Hazzard reveal the secret weapon for attracting more listeners: a powerful podcast trailer. Whether you’re a seasoned podcaster or just starting out, you’ll learn why a trailer is no longer just a nice-to-have—it’s a game-changer. Tom...

Want more eyes on your YouTube content? A well-organized channel is the secret sauce to boosting discoverability and building a loyal audience. When your channel is optimized, it’s easier for viewers to find your videos—which means more views, more subscribers, and even more podcast listeners! In today’s episode of Feed Your Brand , Tom Hazzard and Tracy Hazzard sit down with YouTube growth expert...

Is your podcast email list your secret weapon or just a waste of effort? If you're not collecting emails, you’re missing out on a powerful way to connect with your audience—one that Apple, Spotify, and social media algorithms don’t control. Today on Feed Your Brand , Tom Hazzard and Tracy Hazzard tackle the great debate: Are email lists dead, or are they the key to turning casual listeners into en...

Is your podcast website quietly sabotaging your downloads? The truth is, it might be — and that's exactly what Tom Hazzard and Tracy Hazzard dive into on today’s episode of Feed Your Brand . Launching a podcast website isn’t just a box to check — it's a powerful tool to drive organic traffic, boost listenership, and capture an audience that’s already searching for what you offer. But if your site...

Want to transform your podcast outro into a high-converting tool that skyrockets engagement? You’re in the right place! Today on Feed Your Brand , hosts Tom Hazzard and Tracy Hazzard reveal the secrets behind crafting a podcast outro that doesn’t just signal the end—it drives action. From the surprising power of post-roll ads to the psychology of listener behavior, they break down what makes an ou...

Are you struggling to get more podcast downloads? You’re not alone—just about every podcaster wants to grow their audience, but many are missing simple, effective strategies. In this episode of Feed Your Brand , Tom Hazzard flies solo to break down the top 10 ways to increase your podcast downloads—most of which are completely free and easy to implement. Whether you’re just starting out or 100+ ep...

Is your podcast intro outdated or too long? It might be time for a podcast intro makeover! In this episode of Feed Your Brand , hosts Tom Hazzard and Tracy Hazzard explore why refreshing your intro can enhance your brand, improve listener retention, and create a binge-worthy experience. Join Tom and Tracy as they break down what works, what doesn’t, and how to make changes without the hassle. Tune...

Think you’ve got podcast music all figured out? Think again. In this episode of Feed Your Brand , hosts Tom Hazzard and Tracy Hazzard dive into the fine print of royalty-free podcast music sites—the legal traps, unexpected fees, and sudden licensing changes that could put your podcast at risk. If you’re using music for your intro, outro, or transitions, you need to hear this. With platforms like Y...

Want your podcast to get found and grow? It all starts with focus keywords! In this episode of Feed Your Brand , hosts Tom Hazzard and Tracy Hazzard reveal unconventional keyword research strategies that go beyond basic SEO. They show you how to leverage longtail keywords, optimize your titles, and craft content that attracts the right audience—without sounding robotic or stuffing in keywords. Whe...

Welcome to Feed Your Brand! As we kick off a new year, it’s time to face the truth about those New Year's resolutions—especially the one about launching or relaunching your podcast. If you’ve ever pod-faded, left your show hanging, or struggled to even get it off the ground, this episode is for you. Tom Hazzard and Tracy Hazzard dive into the tough love truths about podcasting commitments, why mos...

Ah, the fresh start of a new year. Hope springs eternal, resolutions are made... and podcasters everywhere gear up to repeat the same mistakes that led to their last podcasting flop. It's like a collective case of "How to Fail Podcasting, Again" – keep doing what you're doing, and you're guaranteed the same results! But this year, things are going to be DIFFERENT. This year, your podcast WILL succ...

Ever wondered if replays or reruns are a good idea for your podcast? Well, you're not alone – a lot of podcasters face this dilemma, especially when life gets busy or a holiday rolls around. Today, Tom Hazzard and Tracy Hazzard share their own experiences—what worked, what didn’t, and how to handle replays without losing your audience’s trust. As they head into our 10th anniversary of running thei...

Think podcasting is your golden ticket to fame and fortune? Think again. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive headfirst into the reality of podcast monetization. From common misconceptions—like the belief that ad revenue alone will make you rich—to hard truths about what it actually takes to build a sustainable, profitable podcast, Tracy and Tom don’t hold back. Y...

Forget everything you know about branding—this is anti-branding. In this episode, we challenge conventional branding wisdom and share why most podcast branding advice doesn’t apply, at least not according to Tom Hazzard and Tracy Hazzard.   From flashy trailer videos that all look the same to rookie mistakes that cause shows to podfade, Tom and Tracy explore how to stand out in the noisy podc...