Engaging Ideas: The Nonprofit Community of Mission-Driven Innovators

Encouraging a “culture of analytics” in your organization creates opportunity for your staff to take a data-first approach- but how do you do it? A.J. Minogue, Director of Analysis and Reporting for the UJA-Federation of New York, shares with Tony his thoughts on the emergence of Analytics roles in nonprofits and how expectations for these roles have changed over time.

What data do you use to measure your organization’s outreach campaigns? How do you get team buy-in on your communications and brand guidelines? Kate Shatzkin shares the role that inter-departmental collaboration plays in her organization, The Annie E. Casey Foundation, and how foundations can take a ‘programmatic-first’ communications approach.

In the mission driven sector, design systems are often associated with graphic design. PTKO CEO, Tony Kopetchny, talks with Brooking Institution’s Digital & Creative Director, Soren Messner-Zidell, about the intricacies of design systems as a form of design thinking and its role in nonprofit communications, fundraising and marketing.

What does a Chief Engagement Officer do and why is the role so important in nonprofit organizations? Tony talks to Mary Frances-Wain from Prosperity Now to dive into how her role has been instrumental in integrating different departmental goals into one aligned organizational purpose.

How communications teams incorporate data strategy varies across organizations and departments. In the context of digital transformation, the data informs so much of the changes that we make and the work that we do. Listen to the unique approach and experience of an expert in the field of data and insights!

The creative process can get tricky when dealing with budgets, differing styles and personalities. In the nonprofit space, many organizations struggle with how to foster that in remote work environments and shifting priorities. Nolan Marketti sits down with PTKO CEO, Tony Kopetchny, to discuss.

The way that we use technology to communicate with our audience in the nonprofit space has changed dramatically over the years. The kind of data that we can collect and the way we can leverage it is not the same as years past. Caroline Chang of UC Innovation has seen this evolution applied in the university world and she sits down with ParsonsTKO CEO, Tony Kopetchny, to share her insights.

What is data and how does it impact your organization? Tony sits down with ParsonsTKO’s Chief Analytics Officer about how ubiquitous the term is and where the opportunities are to rethink our relationship with data in order to accomplish our mission moving forward. Stephan talks to us about the story that lives within the data that we collect, how to find the metrics that matter, and how we can us...

Amy Fass discusses the challenges and rewards of a nonprofit that is focused on one aspect of child poverty. She talks to Tony Kopetchny about the operational complexities of a national nonprofit that has many chapters working towards a common goal, as well as her forthcoming book. As the Founder and CEO of Shoes that Fit, she understands the importance of the financial bottom line but works hard...

The Founder and CEO of WeXL discusses the impact of her work in using creativity to impact equity and to give a voice to others. Tony Kopetchny sits down with Arabella DeLucco discuss the importance of diversity in storytelling, and why creating space for those who are marginalized is crucial and how to measure the impact of the content that her organization creates. She shares her own personal st...

Bob Lalasz, Founder and CEO of Science + Story, is considered to be a thought leader by most in his field. But what does thought leadership actually mean? What is the purpose of investing time and energy into it and how can you measure its value? ParsonsTKO's CEO, Tony Kopetchny, talks to him about it all.

Tony and Shannon talk about Digital and Data in diversifying fundraising by ParsonsTKO

Tony and Jason talk about the evolution of Communications teams, roles and titles by ParsonsTKO

Tony and Nyeleti talk about Global Black Youth and entrepreneurship by ParsonsTKO