eCommerce MasterPlan

Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe.    In this episode, Bert shares how MUD Jeans is redefining what it means to be a sustainable fashion brand — from leasing jeans to turning old denim in...

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.    In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question:  What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled?    Hit PLAY to hear:     🚨 Why...

Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Annual Sales are now at around £30million across the group.    In this episode, Andrew shares t...

James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million in annual sales this year, of which about 1/5 are online.    In this episode, James...

Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands.  In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and grow loyalty over time. He shares how iFIT blends p...

Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode!    Listen to discover why WhatsApp is the future of eCommerce — and how to use it to boost sales before your competitors catch on!    Hi...

Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners to this show will know) he was always up to something different with his marketing budget – that usually paid off!  WWYD is a brand new format for the...

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.    In this episode, Charles shares...

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.    In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without co...

Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their physical retail store, atelier by appointment only, at special events AND via their Shopify store. In total the company does $2.9m a year with 13% year on year growth, and the eCommerce store is boom...

Sanya Ristic is the Director of Innovation and Client Relations at illuminise, the UK’s leading Certified Adobe Commerce & Magento Agency, ranked #1 on Clutch.co. Sanya and her team create and maintain high-performance Magento 2 eCommerce websites that boost sales and improve conversion for their clients across B2B, B2C, and D2C.    AND Sanya’s bought one of her clients along: yes, we’ve got t...

Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million. Lynn’s also the founder of the Power Beauty Collab which she launched  in 2022 as a way for indie brands to help each other grow.    In this episode, Lynn shares the smart, scrappy strategies that...

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%.    In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real sec...

Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker an...

JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of...

Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month.    Hit PLAY to hear:     Why most people are still buying glasses the old-fashioned way 👓  How Fashion Eyewear turned pre-loved s...

Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and mobile app. Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company Parts Town Unlimited had annual revenue of $2.5billion in 2024, with 55% growth in...

Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.    Hit PLAY to hear:     How one viral video turned a year of no sales into $30K in 3 weeks 📈  The bold preorder strategy that helped Dapper Boi scale without outside funding  Why “fun and scrappy” content beats polished ads...

Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.    Hit PLAY to hear:     💸 How Nip + Fab profits from the very first order (yes, really)  🗣️ The customer interview that sparked a winning ad campaign  👥 Why targeting by values beats targeting by a...

Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year.    Hit PLAY to hear:     ♻️ How Brian turned local plastic waste into a £500K/year homewares brand  🚫 The prototype that bombed—and what it revealed about real customer tastes...

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas   Ten years. 100s of episodes. Thousands of insights. As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of th...

Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK.    Hit PLAY to hear:     🤯 How a market stall b...

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.    Hit PLAY to hear:     🎯 How Possum Play hit 40,000 customers with just a 3-person team  🚀 The smart, low-budget strateg...

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale.    Hit PLAY to hear:   🩸 How one accidental discovery led to...

Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line.  Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting.  If you're tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch!  Hit PLAY to h...