eCommerce Badassery

While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you. With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back i...

With a 98% open rate and 29% click-through rate, SMS is an easy way to break through the Black Friday noise. Let's chat about how to seamlessly integrate SMS with your email campaigns, grow your list, and craft compelling messages - that won't take more than an hour or so of your time.  _______   Get Holiday Content Ideas https://ecommercebadassery.com/holidaycontent _______   Full Episode Show No...

You know that email marketing is one of the MOST important things you can do during Q4 to amplify your sales, so today I wanted to talk about a few tips & tricks you can implement through the season to get more attention and engagement in the inbox.   As I always say, email inboxes are like Twitter feeds, and you’re gonna be competing for people’s attention. I want to make sure that you are so...

It’s officially Q4 which means the holiday season is upon us, and if you’re like most eCommerce business owners, you’re gearing up for the busiest—and most profitable—time of the year.  But with the constant evolution of consumer behavior, staying on top of the latest trends can make all the difference between crushing it this holiday season or missing out on key opportunities. In today’s episode,...

The areas hit by Hurricane Helene have been devastated and there's no telling how long it will take before things are back to normal... if they ever can be.  I was curious how this tragedy might affect sales during Q4 so I started to do some historical research and I'm sharing my findings in this episode.  _______   Full Episode Show Notes http://ecommercebadassery.com/299   _______   Let's Connec...

One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action.    Today we’re walking through a few different ways you can layer this into your marketing plan.  _______   Full Episode Show Notes http://ecommercebadassery.com/298   _______   Let's Connect Website: htt...

Want to get your business in front of more customers?    Partnering with and collaborating with other small businesses whether online or in person, is the easiest and least expensive way to get discovered by more people.    Tune in to hear a few of my favorite ways you can collaborate with your business friends this holiday season.   _______   Full Episode Show Notes http://ecommercebadassery.com/...

You know I'm a big believer in creating in-depth, well-rounded marketing plans... But I also want you to actually enjoy the season and take some time off.  In this episode I'm sharing a few different ways you can optimize and automate your holiday marketing plans without missing out on record sales and engagement from your customers.   _______   Full Episode Show Notes http://ecommercebadassery.co...

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.    In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.    _______   Full Episode Show Notes http://ecommercebadassery...

You ready to set up your website so it'll do the selling for you? In today's episode, we're going to walk through a structure you can use on your product pages to increase conversion of your best-selling products just in time for the holiday season.    Landing Page Example: https://bleame.com/products/crystal-hair-eraser   _______   Full Episode Show Notes http://ecommercebadassery.com/294   _____...

Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.   I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.   _______   Full Episode Show Notes http://ecommercebadassery.com/293   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.co...

  It's time for a chat.   I've been seeing a lot of fluffy emails out there that aren't designed to convert to product purchasers. If you want your emails to turn into sales, you have to make sure they're product-first.    Tune in to hear where many eCommerce business owners are missing the mark and how to fix it.   _______ Get the Full Show Notes http://ecommercebadassery.com/292   _______   Let'...

2024 has been a weird year, am I right? Does that mean Q4 will continue to be weird? Do holiday retail sales suffer during election years?   Today I'm digging into the data and sharing what you need to know and what you should expect during Q4 of 2024.    _______ Get the Full Show Notes http://ecommercebadassery.com/291   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: ht...

Wholesale strategist Katie Hunt joins us to review the 2024 State of the Product Industry Survey results. We dive into the details, our biggest takeaways, the mistakes we see most product-based business owners making, and how to fix them. Get the Full Survey Results https://prooftoproduct.com/2024survey _______ Connect with Katie & Get the Full Show Notes http://ecommercebadassery.com/290   __...

Optimizing your online presence as an eCommerce store is about more than just your website. There are multiple platforms, business directories, and marketplaces that can help you stand out from the crowd online. Tune in to hear the must-have platforms for every product-based business and how to optimize your online presence for both online and offline stores.   _______ Get the Full Show Notes http...

With new trends always popping up in the eCommerce space - how are YOU supposed to know whether to jump on the bandwagon or not?   In this week's episode, we're diving into some of the latest eCommerce trends for 2024, what foundations you might want to have in place before you start spinning your wheels chasing the latest shiny object, and how to know when you're ready to move onto the next thing...

Lessons from America's favorite fictional serial killer? Yes. You read that right. This one's a shorty, so take my word for it - there really is a lesson to be learned here.    _______ Get the Full Show Notes http://ecommercebadassery.com/287   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com...

The Summer 2024 Shopify Editions just went live, bringing over 150 updates to streamline your operations and marketing.  We're diving into the hottest updates, from the newly released combined listings app for Plus stores to the expanded semantic search, and the fascinating product taxonomy enhancements. We’ll also talk about the latest in Shopify POS, B2B wholesale features, and AI integrations l...

Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year. While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season.  But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your emai...

Whether you're just getting started in business in generating multiple 7-figures when times are tough the solution is the same... get back to basics.   In this episode, we're diving into the most common mistakes I see eCommerce businesses make no matter their level, or the business they're trying to build.    From shiny objects to looking in the wrong place for guidance and inspiration, tune in to...

If you feel like people aren't buying your product right now... this might be part of the problem. Today we're diving into an important concept in every business and one that needs to be revisited on the regular.  Making more sales in your eCommerce business takes more than just being available... it's getting the right product, in front of the right audience, at the right time.  Tune in to hear h...

Chase Clymer, is a straight-talking conversion rate optimization strategist and the co-founder at Electric Eye, where he and his team create Shopify-powered sales machines with strategic design and development decisions. He's also host of the Honest eCommerce Podcast, where he provides online store owners with honest, actionable advice to increase their sales and grow their business.   _______ Con...

Summer is right around the corner and I don’t know about you but I have zero desire to spend the next 4 months cooped up in my office while the rest of the world is outside having fun.    To help you survive the summer as an entrepreneur I’ve created a 2-part series to help you prep and prepare for the season ahead. Whether you want to step away from the business and do as little as possible or di...

Summer is right around the corner and I don’t know about you but I have zero desire to spend the next 4 months cooped up in my office while the rest of the world is outside having fun.    To help you survive the summer as an entrepreneur I’ve created a 2-part series to help you prep and prepare for the season ahead. Whether you want to step away from the business and do as little as possible or di...

Social media is trash... so what else can you do to get eyeballs on your business?  Today we're talking about 6 underrated marketing strategies you can try in your eCommerce business. And the best part? Most small businesses aren't using them which means you'll stand out in the sea of sameness and stop trying to battle it out with the algorithm    _______ Get the Full Show Notes http://ecommerceba...