E-Commerce Uncomplicated

The last two years have been volatile. Entrepreneurs were on a roller coaster ride with their businesses' highs and the lows. For E-commerce, the pandemic was a blessing and caused more stress due to supply chain problems.  Fortunately, the economic system is slowly regaining its footing, and businesses are embracing the changes brought by COVID-19. E-commerce became a bridge when retail came...

Dip your toe in the water before you jump in. In this episode, I’m discussing how to know if your product idea will actually work in your market before you invest your life savings. Perhaps it’s very different from ideas you’ve had in the past or you’re starting out for the first time - it’s incredibly important to know if you’ve got something worth pursuing before you spend all of your time and m...

Your website numbers can often be at the bottom of your priority list when you’re busy running a business BUT they’re absolutely key to giving you a clear picture of how you’re business is running and where you can make improvements. In this episode, we’re discussing your website numbers and what they’re telling you about your website. I’m sharing the 5 core statistics that you should be tracking...

I’ve just spent the day with my business partner working out a 5 year plan for our e-commerce brand, Aussie Man Hands. With so many inquiries from my audience about building a plan to grow a business, I thought I had to share it with you! We need to reverse engineer our success when it comes to planning an e-commerce brand. In this episode, I’m discussing why it’s so important to have a 5 year pla...

I’m so excited to be talking to you about my favourite topic, building a team into your online brand. I know a lot of you feel like you’re on the mouse wheel or in the mummy juggle struggle running your business. It’s exhausting and overwhelming! That juggle led me to a breakdown and I was forced to step back from my businesses.  I wanted to find out how to build a brand without the hustle so I in...

In this episode, I’m sharing 5 strategies to sell more online. I want to make sure you’re taking advantage of these strategies inside your brand to increase your sales and achieve remarkable results. I’ll take you through each method and explain how you can apply it to your business.  To help you to sell more online, I’m exploring brand representatives, features in your online store, email marketi...

There are so many hats you have to wear in your business - customer service hat, Instagram hat, product development hat, accounting hat and the list goes on.  But the most important is your marketing hat.  You can have the best product in the world but if you’re quiet about how amazing your product is - you’ll sell the least.  In this episode, I’m discussing why marketing is the most important pla...

When we’re feeling overwhelmed, it can be so tempting to just give up. We become stuck on a never-ending hamster wheel of doing everything in our business so we simply stop looking after and prioritising our own wellbeing. This stress goes on to affect our relationships with families and friends and leaves us exhausted.  I know exactly how it feels. But it doesn’t have to be that way! In this epis...

Through building my e-commerce brands and coaching 300 women in growing their own, I have extensive personal and professional experience running an e-commerce business. I know we’re wearing so many different hats trying to be everything in our businesses, often making it up as we go, which results in the same mistakes happening again and again.  In this episode, I’m sharing the 3 biggest mistakes...

Everyone has made mistakes in business and I’m no exception. But mistakes are great! They give us the opportunity to learn valuable lessons that help us to grow and build a stronger business.  In this episode, I’m filling you in on 5 things I’ve learnt from my business successes and failures. These five lessons have come from personal experience starting and running multiple ecommerce businesses w...

Welcome to the Ecommerce Uncomplicated podcast! In each episode, we’ll explore simple strategies for e-commerce business growth, learn how to create a work-life balance as busy mums and brand owners, and talk with incredible guests who will share their inspirational journeys of how they got to where they are today.  My name is Lisa Jones, an e-commerce strategist, mentor and mum. I’ve built three...