E-Coffee with Experts

Alina Karnaukh, Head of Marketing at AISDR, joins the show to break down what actually makes AI-powered outreach work, and why most of it still fails. Alina explains why traditional lead gen forms are losing relevance now that anyone can get the same information from a quick AI search, and how AISDR rethinks data collection by breaking it into smaller asks across a buyer's journey. The real differ...

Corinne Crockett, CMO at Hiya - Reimagining Children's Health, joins Austin Willman to break down why she keeps her internal marketing team intentionally small while working with nearly 20 external agencies. She explains the "brain trust in-house, execution externalized" model, how she runs quality control across multiple agency partners, and why company headcount can be a vanity metric for startu...

Katy Campbell, CEO at VisionPoint Marketing, joins E-Coffee with Experts to unpack how AI is reshaping higher education marketing, SEO, and brand strategy. Just weeks into her new role as CEO after years as COO, Katy shares how her background in pro sports marketing shaped her approach to audience behavior and enrollment strategy at universities nationwide. This episode dives deep into AI-ready SE...

Darren Goldstein, Senior Growth Marketing Manager at SoSafe, joins Austin Willman on E-Coffee with Experts to break down how AI is reshaping the day-to-day work of B2B marketers. Instead of replacing marketers, AI is turning them into orchestrators who automate manual reporting and free up time for strategy and planning. Darren shares how he built his own MCPs and connectors, including a Search Co...

Max Matson, Marketing Director at Planetizen, joins E-Coffee with Experts to break down how knowledge-led brands build trust and authority in a search landscape reshaped by AI overviews and generative answers. Max shares their journey from copywriting to leading marketing for a 26-year-old industry platform and explains why having real domain experts create your content is the fastest way to build...

Dennis Kelly, CEO at Postalytics, joins E-Coffee with Experts to break down how he built a direct mail automation platform to over 10 million dollars in ARR without raising investor capital. As his sixth startup, Dennis brings a rare perspective on bootstrapping, customer acquisition, and knowing when outside funding actually makes sense. In this episode with our host Ranmay Rath, Dennis explains...

Reddit has become one of the most powerful and most misunderstood channels in SEO and AI search visibility. In this episode, Ann Smarty, Co-Founder of Smarty Marketing, breaks down why brand reputation management on Reddit cannot be scaled, automated, or faked, and why that is exactly the reason it works. Ann has been active in viral marketing and Reddit strategy for over a decade, long before Red...

Cliff Tillery, Digital Marketing Consultant at Make It Loud Web Design, has spent 22 years building an SEO agency, and in this episode, he breaks down how he's evolving his service offerings as AI reshapes search behavior. He shares how he's building custom data-driven research studies for clients, like storm damage reports for roofers and CPR survival statistics for first responder training compa...

Klint Rudolph, Founder at The Xcite Group, joins Austin Willman to break down how a 15-year-old agency built an entire AI-powered workforce without cutting a single job. This conversation is a masterclass in using AI responsibly: humans provide the spark, AI does the grinding. Klint shares how he turned his own brain into a trained AI agent that saves him 20 hours a week, and how Sophia, the agenc...

Matt St. Peter, Director of Web and SEO at Wrike, joins the show to unpack how search and discovery have fundamentally changed. From managing SEO for car dealerships in 2010 to leading enterprise web strategy today, Matt shares how AI search, AEO, and brand sentiment are reshaping the buyer journey. In this episode, Matt breaks down why clicks matter less than they used to, how Rike thinks about c...

Dan Salganik, CEO & Founder at VisualFizz, joins E-Coffee with Experts to break down how he built a senior-only marketing agency focused on infrastructure and B2B industries like concrete, steel, and construction. Dan shares why hiring 15-20 year experienced professionals beats hiring cheap junior talent, the real cost of redoing bad work, and why he has turned down six-figure clients over culture...

Head of Digital Marketing at Proton, Mike Stachurski, breaks down how the privacy-first tech company grows without tracking, retargeting, or selling user data. In this episode with our host Austin Willman, Mike shares how Proton balances organic community growth (Reddit, YouTube, word of mouth) with paid as a multiplier rather than a primary channel. Mike explains how Proton approaches LLM visibil...

Ian Blackburn is Founder at Learn About Wine, one of the earliest wine education platforms on the internet, launched in 1995. In this episode, Ian shares how a college trip to Napa Valley with Robert Mondavi sparked a lifelong passion that eventually became a 30-year business with over 120,000 followers. Ian walks us through how he built Learn About Wine from a personal hobby site into a full educ...

Hamlet Azarian is the Founder & CEO at Azarian Growth Agency, an AI-first full-funnel growth agency that helps VC and private equity-backed companies scale through a proprietary platform called GrowthOS. In this episode, Hamlet shares how he simultaneously helped three companies achieve a unicorn valuation, an MA exit, and sustainable private growth as a solo consultant before launching his agency...

Law firm SEO optimizes the legal practice’s website, content, online listing, and other digital presence to help the website rank in SERP and LLMs like ChatGPT, Gemini, Perplexity, etc., when a user is searching for legal terms. Law firm SEO is not everyone's cup of tea. The legal industry is one of the most highly competitive and regulated areas. The reason is extreme market saturation, stringent...

Most SEO audits are just spreadsheets generated by a button click. Kristine Schachinger, Founder of Sites Without Walls, has spent her career doing the opposite, going deep into the forensic side of SEO to find what others miss and recover what others write off. In this episode, Kristine breaks down how she discovered SEO while working at a Vegas company spending $3 million a year on Google Ads wi...

Nate Buelow is the VP of Marketing and Digital Transformation at Stellantis, overseeing marketing budgets exceeding $500 million across brands including Ram, Jeep, Dodge, and Chrysler. He started his career as a digital analyst at a small agency and built a reputation as a marketing multi-tool by deliberately working across industries, from Hilton Hotels to Nationwide Insurance to Merrill footwear...

In this episode of E-Coffee with Experts, host Austin Willman sits down with Juliana De Angulo, VP of E-commerce & Digital Marketing at BAJÍO Sunglasses, to explore what it really takes to build a loyal customer base in today's rapidly shifting digital landscape. Juliana brings over 20 years of marketing experience and has been instrumental in growing Bahio's online channel from a basic wholesale...

Ron McMurtrie is Commercial and CMO Leader, with 30 years of experience scaling SaaS, industrial tech, payments, and business services businesses. In this episode, Ron breaks down what it actually takes to lead marketing through transformation, why AI has yet to make a better marketer, and how brands need to rethink their presence on Reddit and Wikipedia to stay visible as LLMs reshape search. Ron...

Aditi Uppal, Vice President of Corporate and Growth Marketing at Teradata, joins our CEO, Dawood Bukhari, on E-Coffee with Experts to share how she thinks about building marketing systems that actually work at scale, and why most companies claiming to be customer-centric are missing the mark. Aditi brings a rare blend of engineering, brand, and enterprise marketing experience, from launching her c...

What if you could save your company over a million pounds just by asking the right question? In this episode of E-Coffee with Experts, Austin Willman sits down with Peter Louca, a Head of Performance Marketing veteran with over two decades of experience spanning paid search, programmatic, social, SEO, and full-funnel strategy. Peter breaks down how he approaches performance marketing from first pr...

Frank Vitetta, Founder at LLM Scout & Orchid Box, joins E-Coffee with Experts to share what 18 years in SEO and digital marketing has taught him about surviving algorithm shifts, generating B2B pipeline, and winning visibility in an AI-first search landscape. Frank breaks down why 85% of marketing qualified leads never convert to sales, how the 2012 Google Panda and Penguihubhubhhhn updates reshap...

Hannah Bryce is the SEO Consultant at Latern SEO with over 16 years of in-house experience across e-commerce, health and wellness, and multiple other industries. After building and leading high-performing SEO teams, she recently launched Lantern SEO, her own independent consultancy focused on strategy, audits, and rescue work for brands navigating complex SEO challenges. In this episode, Hannah sh...

Most SEOs are wasting time debating schema, chasing Google's latest guide, and trying to game an algorithm that will eventually game them back. In this episode, Austin sits down with Timothy Boluwatife, AEO/SEO Strategist at Breaking B2B, to break down what actually moves the needle for B2B SEO in 2025 and beyond. Tim shares why Google's recent AI content guide misses the mark, why non-commodity c...

What does good marketing actually look like inside a firm that prides itself on results over recommendations? In this episode, Austin sits down with Barney O'Kelly, Head of Solutions & Product Marketing at AlixPartners, a global management consulting firm known for getting things done when the stakes are highest. Barney shares why he replaced the term "personal brand" with something far more human...