E-Coffee with Experts

What does marketing look like when your customers take months or even years to make a buying decision? And what happens when Google is no longer the only place where people discover your brand? In this episode, Austin Willman is joined by Louise Boyd, Head of Marketing, and Jenny Adams, Marketing Director at Aspect, a UK-based marketing and communications consultancy working across the energy sect...

Search marketing is changing fast with AI, but a lot of SEOs are still trying to measure it the same way they always have. In this episode, John Morabito, Senior Vice President of Search, Innovation at Stella Rising, joins Austin Willman to talk about how Generative Engine Optimization (GEO) is changing the way brands show up online, both in traditional search results and in AI-generated answers....

In this episode of E-Coffee with Experts, Dawood Bukhari speaks with Sierra Karst, SEO Manager at HawkSEM, about the shift from traditional SEO to Generative Engine Optimization (GEO) and what it means for the future of search. They discuss what it takes for brands to stay visible as AI tools and large language models become part of the search experience. Sierra shares why simply targeting keyword...

Ryan Turner has been working in SEO and web design for over two decades. As the Co-Owner at 3PRIME, LLC, he has seen the digital landscape evolve firsthand—and now, AI is changing the rules once again. In this episode, Ryan shares how businesses can adapt to the shift in search and discovery as more people turn to tools like ChatGPT to find and research companies. From structuring your website and...

When Korena Keys noticed her agency's tech stack exploding a few years ago, she didn't just start cutting tools; she started writing job descriptions for them. Literally. Every new piece of technology gets evaluated like a new hire: what's it supposed to do, what are the accountability parameters, and does it get a 30-60-90-day review like anyone else on the team? Korena spent fifteen years inside...

In the mid-2000s, Nate Tower was a high school English teacher moonlighting as a freelance blogger writing about everything from software reviews to dating websites. He didn't know it yet, but he was teaching himself SEO. That accidental start eventually led him to Perrill thirteen years ago, and today he leads the agency as President. In this conversation with Ranmay, Nate Tower, President at Per...

There's no such thing as maintaining in business, you're either growing or dying slowly. That's the mindset Shon Tillman built True Digital Marketing on, ever since founding it in 2017 weeks after Hurricane Harvey hit Houston. Years of sales experience at Hearst Media and Yellow Pages taught him what not to do  push software instead of service. In this conversation with Ranmay, Shon Tillman, Co-Fo...

Brady Madden, Founder at Evergreen Digital, joins E-Coffee with Experts to break down how SEO has shifted in the age of AI Overviews, LLMs, and generative search. Brady shares how his team executes SEO deliverables differently now than even a year ago, how brands earn mentions inside ChatGPT and Gemini, and why human oversight still beats fully automated audits and content workflows. Brady dives i...

Marino Marks, Head of Digital & Lifecycle Marketing at NVISION , joins E-Coffee with Experts to break down why email remains the most durable marketing channel in the age of AI search. With over a decade of experience building customer journeys, Marino explains how he transformed lifecycle marketing at NVISION from a single specialist role into a full agency discipline. In this episode, Marino sha...

Andrew Husted, President & CEO at Full Spectrum Marketing, joins the show to break down exactly how his agency took their AI visibility from 0% to over 60% in just three months, and how businesses of any size can do the same. Andrew shares his unconventional path from computer science to owning a marketing agency, how a sudden leadership change forced him to take the reins with a week's notice, an...

You shouldn't have contractors, they're not reliable, you can't build a business on a contract network." That's the advice Yvette Adams, Founder & Partner at The Creative Collective, got from business coaches when she started her business in 2007, the same month her daughter was born. She ignored it, and it became one of the reasons her agency survived the 2008 recession largely unscathed. Before...

What actually keeps a 20-year marketing veteran skeptical of AI search platforms? For Jennifer Denney, Founder of Elevated Marketing Solutions, it comes down to one thing: don't trust the data until you've seen it yourself. In this episode, Ranmay sits down with Jennifer to unpack why she believes most AI platforms simulate rather than report real usage data, why Google still holds the infrastruct...

Paid search expert Alessio Fleites breaks down exactly how he identifies where paid media can create the biggest commercial impact for a business, and it starts long before you open the ad platform. In this episode, Paid Search & Google Ads Specialist at Lab Coat Marketing shares why speed to lead is one of the most overlooked ad spend killers, how a single geofencing mistake can blow an entire bu...

Sakshi Jalan, Head of Success at Limelight Marketing Systems, didn't take the traditional path into marketing — she started in hospitality in Mumbai before relocating to Toronto and rebuilding her career from scratch. In this episode, she shares how skills like reading a room and staying composed under pressure translated directly into successful account management and client relationships. Sakshi...

In this episode, Kellis Landrum, Co-Founder at True North Social, unpacks how a graphic design background turned into an eleven-year-old marketing agency built on storytelling, SEO, and consistency. Kellis shares how he and business partner Kenny started out of an apartment in 2015, why "black magic" SEO clicked once he understood ranking fundamentals, and why the majority of True North Social's n...

Hot House Digital’s Directors, James Lockwood and Patrick Rose join the show to unpack what it really takes to build an SEO agency on integrity instead of shortcuts. Nearing their ninth anniversary, the pair discuss why they've never bought links, never negatively SEO'd a competitor, and refuse to fabricate "expert" personas to chase AI citations — a growing trend they call out directly. They brea...

What does it actually take to build a marketing engine that investors trust? In this episode of E-Coffee with Experts, host Ranmay sits down with Dinesh Arasaratnam, Director of Medium Marketing, to unpack his journey from FMCG sales roles at SC Johnson to launching audience measurement business Effective Measure across the Middle East, Singapore, and APAC, and eventually founding his own fraction...

Chris Burns, Senior Marketing Strategist at 2POINT Digital Agency, joins E-Coffee with Experts to break down why effective marketing doesn't need to be complicated. With 20 years of experience and hundreds of client campaigns under his belt, Chris shares the "blueprint" philosophy behind his book and explains why most businesses jump into execution without a strategy, and why that's costing them r...

Data doesn't have to be intimidating, but understanding it is essential for effective marketing. In this episode, Austin Willman sits down with Sarah Pelecanos, Founder of Full Stack Marketer and TwentyTwo Digital, to break down how marketers at every level can use data more strategically without needing to be "numbers people." Sarah introduces her Metric Pyramid framework, explaining how business...

Alicia Patil , Director of SEO at Mockingbird Marketing, joins the show to break down what it really takes to rank and get cited in AI search today. With 14 years of SEO experience across corporate, niche, and agency environments, Alicia now leads SEO strategy for law firms and shares how her thinking has evolved. In this episode, Alicia covers how to evaluate link quality and why indexation matte...

Grant Simmons, Director of SEO at Fiat Growth, has spent over 20 years navigating the evolution of search, from Yahoo directories to entity-based SEO to today's AI-driven answer engines. In this episode, Grant shares how organizations can build lasting organic visibility as search fragments across Google, ChatGPT, and other LLM-powered platforms. Grant explains why the marketing fundamentals of un...

Emma Ellis, Managing Director at Amber Mountain Marketing, joins E-Coffee with Experts to unpack what it really takes to build a marketing agency from the ground up. Emma shares her unconventional path into marketing, launching her agency in 2018 just before COVID, and how she turned early uncertainty into steady growth by leaning on a network of fellow business owners. The conversation digs into...

Jessica Goodrum, Director of Content Marketing at Rival Mind, joins Austin Willman to unpack how digital marketing agencies are actually using AI in 2026 — and where they're deliberately holding back. Jessica explains why Rival Mind's in-house design team still handles nearly every client-facing visual asset, why AI-generated graphics struggle with brand accuracy and logo interpretation, and how A...

In this episode of E-Coffee with Experts, Austin Willman sits down with Julien Simon, Co-Founder at 1UP Digital Marketing, to unpack how agencies must evolve in the age of AI. Julien shares why he believes the number of agencies will shrink, but the ones that survive will be the ones building AI-powered systems rather than offering commoditized, task-based services. The conversation dives deep int...

Ben Lund, Founder at Rise Marketing Group, built it after 22 years inside Yahoo, Monster.com, and Google, and in this episode, he breaks down how that corporate playbook shapes the way he runs an agency today. Austin Willman sits down with Ben to talk company culture, hiring for A-players, and why performance marketing has to be tied to profitable revenue, not just clicks and impressions. The conv...