Driving Demand

Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand. In this episode we talk about: - how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where - what should b2b companies do now - what AI cannot replace - story...

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about! On this episode we talk about: - When should B2B companies invest in brand? - Is there a scenario where brand doesn't matter? - What goes into...

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform. On this episode we talk about: - How do you start building out an ABM program? - How do you define your ICP? - How do you plan the actual campaigns? -...

 In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it. You will learn about: Understand where your audience consume content Split your funnel into high-intent and low-intent Understand the dark funnel Create demand vs capture demand? Wh...

Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue. On this episode we talk about: - What to think about when creating your own podcast as a company - How to tie your podcasting efforts back to revenue (hint: it’s possible) - W...

Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth. On this episode we talk about: - Most common faults marketers do when using HubSpot? - Most important reports to have built out...

James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need to be different dependent on the company you work for and how to make it work regardless. On this episode we talk about: - How to grow revenue through subject matter experts (SMEs) - How to build a paid ads playbook fo...

What should you prioritize first when you get back after your vacation? In this episode, we talk about how and why you should evaluate H1 in order to crush your marketing targets in H2. 🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io . This episode is brought to you by our great partners GetAccept , Sway & N.Rich .

Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees.  In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals.   On this episode we talk about: - What does a recession mean for us as marketers? -...

Justin Rowe is one of the brightest stars when it comes to LinkedIn Ads for B2B. One thing that's so great about Justin is the fact that he openly shares the playbooks and frameworks he is running for his clients and in this episode he deep-dives into how you could use them for yourselves. On this episode we talk about: - Most common LinkedIn Ads mistakes in B2B (and how to fix them!) - Justi...

Q1 is done and dusted: How did we achieve our highest paid pipeline ever? Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk Beker (Head of Paid Acq at Cognism ) give you their secrets on how they crushed their paid pipeline during the first quarter of 2023. Find out: How to succeed with LinkedIn Ads in a Demand Gen setting Why Lead Gen forms could be your next success How Facebook...

We've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing efforts and focus on high-value accounts. But executing on ABM can mean so many things. In this episode we run through a pilot program anyone could start doing if you are looking to do more ABM. On this episode we talk about: - How do you decide on what accounts...

During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and managed to double the ROI from their paid pipeline during these months. In this episode he shares how he did it: - How they generated a huge pipeline from Competitor Ads on Google - Wha...

Laura Erdem is a Senior Account Executive at Dreamdata. During this episode she gives us an in-depth look into how Dreamdata (and herself) became extremely successful with Social Selling. On this episode we talk about: - Their playbook for social selling on LinkedIn - Main success metrics? - How to get everyone to buy into it? - 3 most important things to become successful on LinkedIn? - 3 most co...

Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success. On this episode we talk about: - What does cost-efficient growth mean for us as marketers? - What is intent data? - Is there different types of intent data that serve different purposes? - How can a compa...

Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS. On this episode we talk about: - How to set your Google Ads account up for success? - How to find and decide what keywords to focus on? - How to think around bidding? - Does non-brand campaigns have an effect on brand? - M...

Emir Atlı is the Co-Founder and CRO at HockeyStack . He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best marketing people in the business. On this episode we talk about: - Why attribution matters for marketers and how you can use it to win - How HockeyStack position themselves in the competitive attribution category -...

Gabriel Ehrlich is the CEO at Remotion, a LinkedIn Ads agency for B2B. They have helped some really cool companies scale their LinkedIn efforts... Does Gong and Monday.com ring any bells?  In this episode we talked about: The most common errors they encounter and how to fix them How to actually drive demo requests from LinkedIn Ads How to create a successful playbook for LinkedIn Ads in B2B SaaS A...

Many companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some way. BUT, there are ways you can actually use uncertain times to come out even stronger. In this episode of we cover everything you need to think about in your marketing work to come out on top: 👉 Why you need to focus on creating demand and not shift your en...

The SaaS Nordic Community is a really beautiful story. Starting with getting to know each other at a previous workplace, creating a joint podcast, developing it into a community from scratch and finally quitting their day jobs to monetize it all. In this episode we talked about: Learnings from 50 podcast interviews with SaaS leaders Creating a community and finding revenue streams How to be succes...

Jonna Ekman is the Marketing Director at Storykit. Not only has she been a big Demand Gen fan for many years but with a background as a journalist she is deeply passionate about telling great stories. And stories is the backbone of any successful marketing program. In this episode we talked about: Storytelling? What is is and how to nail it? What kind of videos win on social? Facebook vs Slack whe...

LinkedIn Ads is one of the most important channels within a demand generation strategy. It’s the place where we can almost guarantee that our ICP are present, no matter who we are targeting in B2B. In this episode we cover everything you’ll need to get success in your paid LinkedIn efforts: How to think about cold/retargeting layers How to nail your ICP targeting How to use average frequency for r...

Ognjen Bošković is the Growth Lead at CXL. He is super passionate about Growth Marketing, Growth Loops, Product-Led Growth and everything else related to how your product/service can grow with the help of your customers. In this episode we talked about: What is the difference between Demand Generation and Growth Marketing? Can all SaaS companies work with Product-Led Growth and how do you make it...

Nick Bennet is the Director of Evangelism & Customer Marketing at Alyce and also the host of the Rep Your Brand podcast. If you don't know Nick, you probably haven't been on LinkedIn for a long time. He is a superstar when it comes to Social Content,  Dark Social, Field Marketing, Customer Marketing and all those goodies.  In this episode we talked about: How Nick is on track to crea...

Myles Madden is the Sr. Demand Generation Manager at Observe. AI and previously Performance Marketing Manager at Refine Labs.  In this episode we focus on everything you need to know to become successful with paid social and paid search in a demand generation environment. The B2B buyer journey is changing and performance marketing need to change with it. Are you ready to join the movement? Join ou...