DogCo Secrets

💸 Want to make more money on your pet sitting services? LFG. In this hot-take mini episode, I share one powerful pricing strategy that helped a pet care company I work with go from $35,000 in net profit to $150,000 in a single year, without increasing staff or adding complexity. (and yes - I said NET PROFIT.) Whether you’re deep into pet sitting or just dabbling, this shift can dramatically impro...

It’s time to stop yo-yoing between growth and burnout. In this episode, I’m sharing one of the hardest and most important transitions I made in my pet care business: finally getting out of the field—and staying out for good. For years, I built momentum, only to be pulled right back into the daily grind. Sound familiar? If you’ve ever tried to scale but can’t seem to escape the pull of day-to-day c...

Welcome to our first Hot Take Friday! In this new weekly mini-episode series, I'll be delivering sharp, focused insights in under 10 minutes, designed to drive immediate impact in your pet care business. This week’s hot take? Data. Why it matters, how to use it, and the seven essential metrics you should know to make faster, smarter decisions in your business—without drowning in spreadsheets or ch...

In this episode, I’m getting real about one of the most critical (and painful) lessons I learned while scaling my pet care business: people won’t stay just because you need them. Staffing is one of the biggest bottlenecks in our industry right now, and if you’re focused only on client lead flow while neglecting your team, you’re setting yourself up to stall out. I open up about a time when I lost...

Today, I’m digging into a phrase we hear all the time in the pet care world: “Know your worth.” But here’s the thing - true business growth isn’t just about you knowing your worth. It’s about helping your clients perceive it too. In this episode, I break down the real meaning behind pricing, value, and customer perception, and how to strategically frame your offers so that clients feel like they’r...

Hi, I’m Michelle, and I’m a chronic - yet recovering - people pleaser. In this episode, I’m opening up about something that has impacted both my life and business in very real ways: people pleasing. For a long time, I avoided conflict, dodged feedback, and tried to be everything to everyone. And while I thought I was keeping the peace, what I was really doing was slowly draining my capacity to lea...

In this episode, I’m digging into a topic that can make or break your business growth: client onboarding. 📢 DON'T MISS THIS: we’re gearing up for the DogCo Summit! https://dogcosummit.com/speakers Let’s be real, your competitors probably aren’t beating you with better service. They’re beating you with speed and convenience. If your onboarding process is slow, clunky, or full of unnecessary steps,...

In this episode, I’m speaking directly to the discouraged, the tired, and the questioning. If you’ve ever wrestled with self-doubt, imposter syndrome, or wondered if you’re really cut out for this - this episode is for you. 📢 DON'T MISS THIS: we’re gearing up for the DogCo Summit! https://dogcosummit.com/speakers. September 26 - 28, 2025. Entrepreneurship isn’t just about business - it’s about yo...

In this episode, I’m sharing something that might just change the way you run your business: the critical importance of planning. 📢 DON'T MISS THIS: we’re gearing up for the DogCo Summit! https://dogcosummit.com/speakers If you’re constantly caught in the daily grind, feeling like there’s never enough time to step back and strategize—you’re not alone. But here’s the truth: if you don’t feel like...

In this episode, I’m diving into a topic that’s close to the heart of every business owner: beliefs—and how the wrong ones can quietly break your business. Over the last few years coaching and consulting in the pet care industry, I’ve seen it again and again: it’s not just strategy that holds people back—it’s mindset. In this conversation, I’m unpacking the limiting beliefs I hear most often from...

🐶 Welcome to the very first episode of DogCo Secrets! 🚀 I'm Michelle Kline and I help pet care businesses grow, thrive, and scale. In my first episode, I dive deep into the fast-evolving pet care industry, exploring how business owners can make data-driven decisions to grow and scale successfully. I'll also break down the balance between pivoting strategies vs. doubling down, revealing why a str...