Discourse in Magic

This week Jonah is joined by Adrian Lacroix who has really popped onto the scene during the era of virtual shows with his videos and creations helping people to get into the business of virtual magic. Adrian Lacroix has worked in some of the most exclusive places in Buenos Aires and in the past year has embraced virtual magic and virtual magic effects releasing tricks through Penguin Magic . He’s...

This week Jonah offers up essential tips to help you break out your virtual magic business from just a fun idea to a viable choice. A lot of the people are getting started in virtual magic right now. They’re trying to take the leap and they want to get their first few gigs from social media but they don’t know how to do it. It’s kind of nerve wracking to try to post and say, “Hey...

This week Jonah brings you three secret tips for growing your virtual magic business. You probably know by now that Jonah loves virtual magic but you might not be aware just how much he loves sales and marketing. So much so that Jonah spends his own money to hire sales trainers to help him on his virtual sales business. Through this training he’s learned three “aha” moments that has helped him wit...

Jonah is joined by Alex Boyce, a millennial magician who, rather than something new like other magicians his age, focuses on the old school and classic eras of magic. Alex Boyce is a NYC magician performing for corporate events and at institutions like The Friar’s Club , The Player’s Club , and The Rainbow Room . He can frequently be found performing at Speakeasy Magick at the McKittrick Hotel. It...

Jonah is joined by Jon Armstrong where they share an honest discussion on the difficulty of being a performer in 2020, learning how to embrace virtual shows, and how to plan for the eventual return to in-person performances. Jon Armstrong is a performer, creator, and lecturer and you might recognize his name from any of his lectures, from his appearances at the Magic Castle , from Penn & Telle...

Jonah is joined by Erik Tait to discuss his brand of magic, producing magic for Penguin, and venturing into the world of live stream events. Erik Tait is a top graduate of Toronto’s own Humber College Comedy Writing and Performance Program , has appeared on Penn & Teller: Fool Us , and was the 2018 International Brotherhood of Magicians Gold Cups Close Up Competition Champion Juggling At The C...

This week Jonah breaks down all the basics you need to know about running ads on Facebook. These are the first things Jonah works with when consulting with other magicians to help them set up their Facebook ads.  Through the Toronto Magic Company, Jonah has sold out shows for years using Facebook ads and recently successfully sold two-hundred tickets to UnConventional.fun using Facebook ads. In th...

Recorded live during UnConventional.fun , Jonah hosts a virtual panel on hosting virtual shows. Joining the panel is David Parr , Ben Seidman , Haim Goldenberg , and Adrian Lacroix . Together they discuss the good side and the bad side of hosting virtual shows, how to develop your virtual show business, and tips and tricks they’ve learned along the way as the entire magic performing world has had...

Jonah was invited to the Better Business with Magic podcast , to join host Nolan Webster to discuss the intersections of math and magic and how they can work for anyone who wants to improve their business skills. Math and Magic Math helps you in many ways and for Jonah it was all about helping with problem solving. Math has a creative nature and requires ingenuity and problem solving to come to a...

This week Jonah talks about how to break into the virtual magic business. The virtual magic business is an important new wave with lots of money in it. If you’ve been listening since the pandemic hit you’ve heard Jonah get slowly more and more excited about virtual magic. In this short episode Jonah will tell you everything you need to know to launch your virtual magic business.   The Catch 22 Par...

UnConventional. Fun Jonah is joined by business partner and co-founder of the Toronto Magic Company , Ben Train, to discuss the details surrounding their upcoming virtual magic convention, UnConventional.fun! They also share stories about their past experiences with magic conventions and how vital it has been to both of their own personal journeys as magicians. What is UnConventional. Fun? Jonah a...

Jonah was invited to the Preconceived Podcast to talk about magic and understanding the craft and business of magic. This episode is a selection of that conversation that Jonah had with Preconceived host Zale Mednick. Check out the Preconceived Podcast for the complete interview . It’s a fun conversation with a magic layperson and a rare chance to hear Jonah talk about the introductory philosophie...

Jonah is joined by Ken Weber to discuss his revised and expanded Maximum Entertainment 2.0 . Ken Weber is a renowned mentalist and hypnotist who was named “one of the most frequently requested” performers on the college circuit by Newsweek magazine and was awarded the Dunninger Award for Excellence in the Performance of Mentalism by the Psychic Entertainers Association. Now, having almost complete...

This week Jonah talks about one of his favourite obsessions, virtual magic shows. How do you sell a virtual magic show? What are the factors that are really enticing for someone looking to book a virtual magic show? And what are some of the factors working against you? Key Strategies Jonah will go over his key strategies and break down the specific things he does when booking a virtual magic show...

Jonah is joined by Rafael Benatar to discuss his translations of magic masters into other languages, the secrets to memorization, and cultural differences in magic performances.

Jonah is joined by Steve Valentine this week to discuss acting while being a magician – and the dangers of not being taken seriously, uncovering the lost history of magic, and the importance of a presentation that transcends the trick being performed. Steve was introduced to magic thanks to the prescient powers of the gift of a magic kit from his mom, who also predicted the future careers of...

This week, Jonah joins Graeme “Graemazing” Reed on an episode of his podcast, Magicians Talking Magic . The two discuss pivoting to performing virtually, and how to build relationships during these uncertain times. Graeme is an Ontario based magician with a background in media and broadcasting. With the shifting atmosphere, it is now essential for people to shift their personal and business lives...

Thank you to Javier Naterra for providing translation assistance this episode. Jonah is joined by Dani DaOrtiz this week to discuss the power of muscle memory, the right way to utilize chaos, and communicating through magic. Dani is a Spanish magician known for his chaotic magic style, psychological card work, and is 1/3 of the Fat Brothers. Dani can’t recall how he got into magic, save for...

To get us back into the swings of things, Alex Boyer joins Jonah to discuss visual magic, following your interests and becoming a successful content creator. Alex Boyer is an Ottawa based magician with 26.6k subscribers and 635k+ views on YouTube. Create, Create, Create The only way you’ll start to post is when you start to post.  When he was first starting out, Alex aimed to post multiple v...

Feeling lucky? This week Jonah sits down to talk about the four types of luck, and how you can leverage luck to work in your favour. We’ll be back to the regular interview episodes in two weeks! The Discourse in Magic Team has been working on some exciting projects during this break that we can’t wait to share with you. If you would like to explore the concept of luck and the resources...

Just started performing virtual shows? Have a few under your belt? Looking to improve your setup? This week, Jonah sits down to give you some simple tips on how to improve your virtual and physical performing setup. Looking to learn more about what Jonah touched on this episode? Sign up for Jonah’s free webinar on July 8th, 2020 at 8pm EST where he’ll lead you through using ECamm Live....

This week, Jonah sits down to give you a tip on how to practice your material for virtual audiences. With only an email and some simple to use software, you’ll have a system in place that will help you schedule time to test your material in no time. Of course, if you have any questions, you can always reach out to Jonah through email. If you’re looking for the software Jonah recommende...

Jonah is joined this week by Chris Pilsworth to talk about collaboration, appreciating your audience, and creative processes. Chris is a magician based out of Ottawa, Ontario, and is known for his creative ability and engaging performance style. At 11 years old, Chris’ interest in magic was sparked by magic books his brother brought home from the library. Fascinated, he began to learn simple...

Discourse in Magic is pausing this week to give way for the voices that need to be heard. Jonah would like to help amplify these voices by handing over the mic to black magicians who have a message for magicians. We want to help educate. To help grow. To help make magic a more inclusive environment. If you are a black magician and would like the Discourse in Magic audience to hear what you have to...

This week Greg Rostami joins Jonah to talk about creating, performing, and utilizing app magic.  Greg is a prominent app magic creator, known for creating apps like ReaList and Inject. A Svengali Deck was Greg’s intro to magic. He was fascinated by the concept and was pulled into magic because of the clever nature of the art. Closeup magic became the style he loved and would perform it wherever he...