Digital Marketing Insights Show

Today we have on the show, the brilliant Gail Banim. Gail works at Lincoln Recruitment Specialists. Gail has been in the digital space for many years and has varied industry knowledge. She falls back often on her college knowledge in design and has a proven track record of really successful marketing campaigns. On the episode Gail focuses on her company podcast "The 1% Podcast" the wonde...

Today's show we have the wonderful Ines Rudan. Ines is one of the main marketing leads at Lemax. And she has really insightful experience, first from the B2C industry at Groupon. Now someone who has worked hard and quickly in fully understanding the B2B marketing space at Lemax. From a writing background Ines uses all of her knowlege to understand the different dynamics of B2B marketing. We d...

This episode features the brilliant Peter Laffey. Peter runs his own Digital Marketing Company called Footprint Website Design. Peter speaks about the importance of a good online business set up. Focusing on key areas like Search Console and Google Business sections. He uses his knowlege in paid and organic previously to identify strong landing pages and is expanding into the UX space. Peter highl...

This episode features the gifted Molly Forsythe. Who is the Digital Marketing Executive at Berkley Group. Molly has a clear gift for content. Whether it's identifying good content, distributing or rewritting content. Molly excells in all areas. She speaks about little tricks and tips when producing top content throughout. She talks about the importance good organisation for posting andd recom...

This episode features the brilliant Andrew Murray. Who is the Director of Digital, Social & Content at TBWA\Dublin. Andrew talks about leading on of the biggest agencies in Ireland. We look at large campaigns he's been a part of in recent years, including the award winning SuperValu Christmas ad featuring Deermiud. Andrew highlights all the touch points needed in delivering high engagemen...

This episode features the wonderful Amey Puro. Who is the Digital Marketing Manager at Property District Ireland. Amey focuses our chat on his expert knowledge of SEO and backlinks. He speaks about his processes using SEMrush, Google Lighthouse, Ahrefs and Moz. The importance of understanding your backlink profile and how to check your competitors. Amey also touches on the future of digital market...

This episode we speak with the inspiring Fergal O'Keeffe. Fergal's story is filled with passion and opportunity. Finding himself with additional time from the pandemic, he started to pursue his passion for travel by creating his own podcast: Travel Tales with Fergal. His podcast has become the leading travel podcast in Ireland and has opened so many opportunites in the space since. Ferga...

This episode we speak with the excellent Ana Herdina. She is an excellent freelance social media specialist who allows us into how she is so successful  in her work. Ana highlights the important of content scheduling, highlighting Later as her prefered platform of choice. She talks about the need to educating your clients and peers and always striving to learning and doing more. She looks to the f...

This episode we speak with the insightful Luke Duffy. He is the Content Manager at Inpho Photography. Luke speaks about the world of Sports Photography and how his actions can really impact, not only the business he works for, but potentially globally in sport. Timing, organisation, content calendars and most importantly a wonderful sense of tone. All are key factors in his social success. He&apos...

This episode features the brilliant Conor Crowley. Conor is Head of Marketing at The Printed Image. He goes into detail about video marketing, in particular how campaigns and culture can inspire audiences. He uses Final Cut pro for a Mac, and recommends Premier Pro by Adobe for Windows systems. Canon M50 would be his camera of choice but highlights a good phone & Gimble would produce high qual...

This episode features the wonderful Orlagh Cassidy. An Experienced Marketer who works at Modulacc. Orlagh shows her wide range of digital marketing knowledge but focuses on the SEO and Blog content side of things. She speaks about the importance of constantly revisiting and adding content. Using SEMrush and Google Planner to identify new keyword and content ideas. Orlagh also identifies the trick...

This episode we speak with Mike Taylor. The Digital Marketing Manager at Fitzgerald’s Menswear Group. Mike speaks about the challenges of the clothing industry and how he cleverly operates round them. From creating imagery to stock levels, Mike has to constantly balance between their online presense and brick and mortar stores. He uses Hootsuite and Meta ads manager regularly and adds some great v...

This episode we speak with Shannon Smullen. The marketing manager at the Bear Group. Shannon is clearly a leader in social media marketing and speaks about the importance of staying engaged and building social communities. She highlights brand collaborations and how it's essential to get feedback for everything. This allows here to anticipate the questions asked and how they anticipate the ne...

This episode we speak with Moumita Pal. She is a Digital Marketing Strategist at Lambourn. Moumita speaks at length on her expertise in Google Ads and how she would start an account from scratch. She speaks about her thoughts on the future of the Google Algorithm and way she is working more on UX. Lastly she recommends SERanking, Semrush and Google keyword planner as essential tools for her work.

This episode we speak with Sean O'Haire. Who is Head of Marketing at the Viva Green Group. With flagship products like Tru Eco they have been focused on sustainability and having prodcuts with no environmental impact before it was main stream. We talk about their partnership with Diarmuid Gavin and the impact of correctly aligned brand ambassadors. Sean also shares on insights on his go to an...

This episode we speak with Tara Sterling-Byrne MSc. A Digital & Social Media Marketing Executive at Enterpryze. Tara wonderful insight into the secrets of social media marketing. Highlighting the importance of being social and testing different forms of content to see what works well. She recommends Canva, SEMrush, Pretty Little Marketer, Muriel Foley and Chris Walker for inspiration. There&ap...

This episode we speak with Filip Kos. A Digital Marketing Executive at Rural Wifi. Filip focuses on video creation. He uses Adobe Premier Pro and Logic Pro as his main sources for editing and recommends Protools and Storyblocks as his sites for stock audio and video. He posts some of his video work on this Linkedin and is looking for suggestions for his next camera to produce content with.

This episode we speak with Akshay Asnani, a Digital Marketing Executive At Gift Emporium Ltd. Akshay specifically creates content for social media. He uses Hootsuite for his posting and gives some wonderful insight into build specific content for your community. He delivers this wonderful quote in the podcast which sums up social marketing “you need to build a community around your company”.  

This episode we speak with Bill Gaule a Digital Marketing Executive at Inspiration Digital Marketing. Bill has expert knowledge in content marketing and gives wonderful insight into his process of creating new content. Using Search Engine Console and Google Analytics as his first point of calls. He highlights Also Asked, Keywords Everywhere and Answer the Public as great content idea tools.  You c...

This episode we speak with Aoife Bulfin a Digital Marketing Executive at SYS Group. Aoife talks indepth on Ads Manager and the current landscape of the social paid industyr.  She highlights the challenges and opportunities to the new 1st party data rules starting with the ios14 update. She highlights Facebook Blueprint as a wonderful starting point to learn about the market and highlights the chro...

This episode we speak with Tomislav Rucevic a Digital Marketing Executive at Body Safety. Tomislav shares his indepth knoweldge of SEO in particular on page optimization. He explains the some of his day to day work like category restructuring. He gives a wonderful breakdown of Screaming Frog, one of his go to softwares and sees search engine journal as one of his go to sources for information.

This episode we speak with Razi TP a Digital Marketing Executive at Threatscape. Razi is a multi skilled digital marketer with coding and graphic skills. However he sees his biggest strength in Organic Search. He's wax lyrical about Adobe Creative Cloud, he promotes Hubspot and he recommends answer the public as a key serach tool for content creation.

This episode we speak with Andrew Turner a Senior Product Manager at LetsGetChecked. Andrew is part of one of the fastest growing companies in Ireland and talks about what makes him successful. He allows data to inform his UX and app path decisions. He recommends Appsflyer, Firebase, Amplitude and Talent1 as essential tools for a project managers arsenal.

This epsiode we interview Mairead Duffy who is a paid specialist at Lorg Media. As well as highlighting the essential understanding of Google Analytics. She recommends Interest Explorer, a Facebook Interest Targeting Tool and organize yourself via Asana. In the future she'd like to work more on her Data Analytics skills and is excited by the advances in Ocean Data.