Digital Marketing Insights Show

This episode features the excellent Kim Dotado-Kornachuk. Kim is the Director of Digital Marketing at Spark Public Relations. Kim talks about her decade in digital marketing mainly in the SaaS B2B space. She talks about using AI in her work to really help marketing objectives. She first highlights Midjourney for assets creation in particular she finds creating an avatar of yourself as a cool oppor...

This episode features the insightful Basel Noubani. Basel is a Freelance Growth Marketer. Basel talks about the marketing landscape in 2023. He talks about the importance of creating marketing with analytics at its core. He talks about scaling your businesses at pace only investing in software when you are at certain revenue stages. He also highlights the importance of a CRM at the core of your wo...

This episode features the ambitious Christopher Kearns. Christopher is the Social Media Manager at Ryans Pharmacy. Christopher speaks about his work currently for Ryans Pharmacy which is still in it's early stages. He leads into one of his projects in rebranding a business during his previous role at Social Media Elite. He talks about editing for TikTok using Capcut and his methods to create...

This episode features the lovely Katka Kovacova.  Katka starts by discussing her roles in Digital Marketing with her current role as an Account Manager at Dyer Digital. Katka talks about creating successful UGC content for her paid ad accounts with a real focus on reels at the moment. She talks about how they receive UGC content (getting their clients to opt into receiving that type of content) re...

This episode features the lovely Eamonn Curley. Eamonn is a Freelance Content Marketing Consultant and has worked at Glofox. Eamonn briefly runs through his career and suggests how short-form video is the game at the moment. This nicely leads onto his own work in copywriting and how he transformed the Glofox blog into a high-traffic website. He recommends Marketmuse which definitely has contribute...

This episode features the wonderful Kate Proykova.  Kate is a Digital Marketing Strategist and Implementor, her real skill is identifying differentiators for business. Kate talks about her unique approach usually with start-up tech companies. She focuses on solely the marketing side of things identifying the best awareness and conversion opportunities. She does this by really understanding the jou...

This episode features the brilliant Stefan McLaughlin. Stefan is a Social Media Specialist at Pulseway. Stefan jumps right in and runs through his background in digital. He talks about his content creation for platforms like TikTok and Instagram. However the interesting area he focuses most of his time on is reddit. Stefan highlights how the space is thriving and has a really positive ROI for it&a...

This episode features the talented Maria Hogan. Maria is a Freelance Professional Podcast Monitor and Producer. Coming from a radio and media background Maria uses her skills and ecommerce expereince to really help her clients get the best out of their show. She'll also provide coaching something which gives her clients a cost effective option if needed. Maria also has her own successful podc...

This episode features the wonderful Vanessa McIntyre.  Vanessa is a Senior Data Visualisation Consultant. Vanessa starts off the show by discussing her ten-year-long career in data visualisation across various mediums, and how she came about to winning Tech Women 100 in 2021. She speaks about her passion for women in tech, referring to her advocacy and mentoring of women coming into the industry. ...

This episode features the ingenious Pam Ryan. Pam is a Freelance Copywriter and Content Creator for her company called Inklusive. Pam begins the show by reflecting on her initial intern work at the Irish Examiner. Moving on to the No.1 Media Group, WeddingDates and now a freelance copywriting and content creator at Inklusive. We talk about how she is very conscious of wording, learning more about...

This episode features the lovely Aline Melleiro Rheinboldt. Aline is a B2B Marketing Specialist and content creator at Vericode. Aline runs through her roles and focuses on her current experiences in B2B marketing.  She talks about using Hubspot in particular the email marketing section.  Using the tracking and workflows to keep up user activity on the CRM. Aline speaks highly of SEMrush and stayi...

This episode features the creative Cameron Mason. Cameron is a Social Media Manager and content creator at Four Loko. Cameron jumps right in and talks about his content creation on TikTok and Instagram. He talks about keeping his Instagram professional and slick whereas his TikTok is more for experimental work. He talks about his web series in Dublin. Initially deemed a failure he speaks about rec...

This episode features the interesting Fernando Pascual. Fernando is a Human Centered Designer & Innovator at the Bank of Ireland. Fernando starts by wonderfully breaking down the key processes of design and taking both a micro and macro approach to the project. This includes simplification and making the process lean. He talks about his strength in design thinking and the software that helps....

This episode features the wonderful Lorenzo Sabia. Lorenzo is a freelance Lead 2D Animator and has worked on notable projects like Rick And Morty &  Boy Girl Dog Cat Mouse Cheese. Lorenzo talks about his part in getting his skill set in animation, leading how he has landed big projects for platforms like Netflix. He gives his knowledge on how to get into the industry. Leading to what computers...

This episode features the creative Clodagh Forte. Clodagh is a Social Media Marketing Manager & Content Creator for her own agency Creative Forte. Clodagh starts by talking about her work in social media both for the businesses she works with and her own personal work. Highlighting one of her success stories in creating user guides for one of her clients getting great reach and exposure for th...

This episode features the ambitious Killian Andersen. Killian is a Freelance Copywriter & Content Creator for Outsider Magazine and runs the popular @killohikes on Instagram and TikTok. He speaks about growing his popular platform to 20k+ followers and how he deals with the approaches from businesses. He leads onto his work in copywriting, mixing with his passion for travel. Which has led to p...

This episode features the innovative Ruth Guest. Ruth is a Cyberpsychologist & Founder at Sersha AI. Ruth starts by talking about her app and the creation of Sersha. She leads onto her work in content creation recommending software and equipment she has used over the years. Ruth then talks about developing her creativity. We nicely lead onto the emergence of Ai in digital marketing and Ruth st...

This episode features the brilliant Áine Bennett.  Áine starts by talking about her roles as a Freelance Virtual Assistant and TikTok Content Creator. She talks about creating viral TikTok videos around Mcdonalds' around the world. Highlighting their menus and boasting views of several million. Áine also discusses her dealings with partnerships and how she decides what she's choosing. Sh...

This episode features the talented Klara McDonnell. Klara has many roles, including being an actor, presenter, and content creator who runs her own social media consultancy. We start by talking about marketing events, Klara talks about making the content emotive and how this experience could benefit the audience. She talks about how she would promote historic returning events and if you were marke...

This episode features the charming Maud O'Callaghan. Maud is a Marketing & Communications Professional at Fabric Social. Maud starts by talking about her career to date with a background of being in business through her family.  She talks about her natural PR skills and building out brands in her current role. She highlights a huge award-winning project for Failte Ireland creating a domes...

This episode features the talented Adam Twomey. Adam is a Freelance video producer and video editor. He talks about getting started in the space and creating both general and film-quality content. Touching on "One Night in Cork" a short film selected for screening in Cork Indie Film Festival 2021. We talk about his usage of Adobe Premier (and After Effects) providing insight into how he&...

This episode features the wonderful Sefian Abdelwahab. Sefian runs through his work as a videographer and all the wonderful experiences he has had along the way. He talks about shooting and producing across the country, using his communication skills to find exactly what his clients want and recommend what they might need. He's always worked with Adobe Premier Pro and, he also recommends Di V...

This episode features the excellent Morgan Biggs. Morgan is the Founder, Partner & Coach @ Training121 who finds himself regularly posting for their popular social channels. Morgan talks about the work they do in the community, and football at the grassroots level.  He highlights his work on social media, boasting over 100k+ followers on Instagram and 200k+ on TikTok. He talks about splitting...

This episode features the lovely Kevin Jordan. Kevin is the Content Creator and part-owner of KevEm Media. Kevin talks about his work in social media. He talks about managing a sports clothing brand and how they use TikTok to improve their client's organic reach. He talks about using TikTok as a search term and answering questions in their industry via the platform. He gives a wonderful examp...

This episode features the talented Daniel Buckley. Daniel is Digital Content Creator at Drink In. Daniel talks about his career working at Avoca and now Drink in. He gives advice to all businesses highlighting quick wins and leads on how he identifies trends and optimises your content. We discuss sounds on platforms like TikTok where Daniel points out Artlist and Epidemic Sound as potential option...