Digital Business Your Way

Maximizing Lead Magnet Effectiveness and Audience Engagement In this episode of Cocktails, Coffee, and Conversations, host Tracie discusses the importance of selecting and creating the right lead magnet for your audience to support your business effectively. She answers a listener's question about improving a lead magnet that isn't performing as expected. Tracie emphasizes the need to align lead m...

In this episode of the 'Cocktails, Coffee, and Conversations' podcast, host Tracie, a digital entrepreneur coach, engages in an insightful conversation with guest Jackie Ellis, a digital marketing strategist specializing in Facebook ads for female entrepreneurs. The discussion starts with Jackie sharing her entrepreneurial journey from overworking in a 9 to 5 to finding herself overcommitted in he...

In this episode of Cocktails, Coffee, and Conversations, host Tracie, a business rebel and digital entrepreneur, explores the challenges and misconceptions around selling within the online business realm. Tracie discusses how the fear and negativity surrounding sales tactics can drive entrepreneurs to either extreme approaches or complete avoidance, potentially harming their business. Emphasizing...

In this episode of 'Cocktails, Coffee, and Conversations,' host Tracie, alongside guest Sue McLachlan from the Unicorn Advisory, delves into the concept of VIP upsells within the realm of digital products and online business strategies. They explore whether entrepreneurs need VIP options, the motivations behind offering such upsells, and how they can be more than just a higher price point. The dis...

Welcome to the CCC Podcast, where we dive deep into the world of digital entrepreneurship. In this podcast, host Tracie Patterson shares the real stories and insider secrets of digital entrepreneur life. After more than a decade in corporate and consulting, Tracie made the leap into the digital world to uncover the truth behind building a sustainable business. Join us weekly for cocktails, coffee,...