Courage & Clarity

YEAR ON THE WALL 2027 --> GET YOUR TICKET Do you have a real revenue game plan for next year, or do you have a random number you picked as a goal because it sounded right? In this episode, Steph continues the annual planning series with the money side of your 2027 plan. She explains why one revenue number is never enough, and why you need three money goals that are tied to the life and business...

Have you ever set big goals in January and found yourself off track by February?  This episode kicks off Steph’s month-long planning series. She shares how Year on the Wall started in 2018 as a homemade fix for a toddler mom and new business owner who was overwhelmed, and how it grew into a planning movement that thousands of entrepreneurs now use. You’ll hear: Why a goal list is not the same thin...

What happens when 13 women who’ve only ever met on Zoom finally get in the same room? In this episode, I’m sharing the details on my first-ever two-day live event for my Sold Out Group Programs mastermind clients. You’ll hear: Why my clients said they got two weeks of coaching in two days How I paid for a $10K event out of cash flow, and why I see it as an investment The first step I took when I h...

What if the most committed thing you could do for your business is not quitting your job? In this episode, Steph shares a side of her story she rarely talks about: two failed businesses, a part-time customer service job she took after leaving a director-level role, and a full year of contract work that kept the lights on while she built her business to nearly six figures. If you’re in the early in...

What happens when you set a “delusional” goal and then commit to the most boring plan possible? In January, Steph said out loud that she was going for a million dollars in a single year. In this episode she gives an honest, no-filter update. Steph shares the real numbers and the real strategy behind them, plus the mindset that keeps her going without spiraling about the million. You’ll hear: Why “...

"I just don't think I can afford it." Does your stomach drop when a prospect says that? Do you back off, thinking it would be rude or pushy to keep the conversation going? Then this episode is for you. In this episode, Steph takes on the most common objection in any industry, the money objection. She shares the same insights she's been coaching her Sold Out Group Programs clien...

In this episode, Steph unpacks the "ick": that visceral, gross, out-of-alignment feeling that creeps in when you're selling, and walks through the single shift that turns it around. She breaks down the three specific moments where the ick shows up most (reaching out to your warm network, crafting your "what do you do?" one-liner, and sitting on a sales call wanting the cli...

In this Walk & Talk style episode, Steph breaks down the real numbers and the real mindset shift behind a launch that started with just six sales and ended with 41 paying clients for her 30-Day First Clients Fast Track. She walks through the exact moment she almost canceled the whole offer, the "driver swap" that changed everything, and the specific strategic moves (the webinar, invi...

Steph unpacks a pattern she's watching play out in real time: the online business world skipping mindset work in favor of pure strategy, and why that's setting people up for the same crash she lived through after her own rapid success in 2020-2021. She makes her case using a driver/car analogy, digs into her complicated feelings about AI from both sides of the fence, and lays out the pun...

This week's episode is a different kind of story. Steph and her family spent Labor Day weekend at a YMCA family camp, something her husband grew up doing every year and always called one of his top childhood memories. Steph never fully understood why until she experienced it herself: no air conditioning in 100-degree heat, a drained pool, cold showers that couldn't touch the heat, and da...

Steph just finished 30 straight days of posting on Instagram, and she is the first to tell you it was not her best work. Some posts got four likes. Some went mini viral. And by the end of it, 135 new people had walked through her doors. In this episode, Steph makes the case for the 30-day challenge: picking one direction, and doing a little bit every single day. This one is for you if you have eve...

In this episode, Steph breaks down the four offer problems that quietly block client flow, and how to audit yourself against each one. This is the hand to hand combat side of selling, no funnels, no ads, no launch strategy required. If you want three clients in the next 30 days, this episode is your starting point. ✨ Year on the Wall 2027 | $47 December 1–4, 2026: now a 3-day virtual event (plus...

Steph breaks down the exact framework she built for clients who wanted to make their entire mastermind investment back in 30 days or less, the same system that helped clients sign three and five new clients in a single month. She walks through what she would have you focus on if you came to her tomorrow and said you just want to end September with a paying client. ✨ Year on the Wall 2027 | $47 De...

Steph is kicking off the school year with a topic she's been coaching her clients on nonstop this year: time. In this episode, Steph gets real about the time stories she used to tell herself, the ones that kept her stuck believing more time equaled more success. She breaks down the exact mindset shift that changed everything for her, plus the practical system she now uses to track, plan, and...

Steph unpacks a concept that came to her mid-launch: the balance between data and delusion. Data keeps us honest and pulls emotion out of our decisions. Ot's critical, and Steph is the first to insist you know your numbers. But there's a sneaky trap where a smart, anxious brain starts weaponizing the data mid-launch, cherry-picking the numbers to build a case for why it's all fallin...

In this episode, Steph opens from the side of a lake with her kids in the water, then hands the mic to an episode from the archives that she has been sending clients to on repeat. It was originally episode 15, recorded when she came back to business in 2022, and the idea inside it has not aged a day. You know that thing that happens when you MISS? It could be a workout, an appointment you had with...

In this final episode of her Second Half Series, Steph pulls back the curtain on the audience growth myth that keeps talented entrepreneurs stuck. Here's the truth: a viral moment with no plan behind it can still add up to exactly $0. She's coached clients with 150,000 followers who weren't making a dime, and watched others turn a single viral post into a booked-out wait list. The d...

This is Day 4 of Steph's Second Half Series, where she walks through the five things she'd inspect first if you were her client and told her you wanted to double your results before the year ends. Today she's into the one that quietly makes or breaks your fall: your enrollment system. Here's what happens every autumn. Everyone's ready to buy, thinking about back to school,...

This is Day 3 of Steph's five-part daily series on finishing this year stronger than you started, and it also happens to be episode 200, a milestone worth marking. Today Steph gets brass tacks on the sales fundamentals she'd inspect first if she were your coach. She makes the case that closing is a skill, not a personality trait, shares why the best closers are almost never the Wolf of W...

This is Day 2 of Steph's five-part daily series on finishing this year stronger than you started, and today she's making the case for radical simplicity. Steph breaks down why more offers feel safer but perform worse, the finite-energy math that explains exactly what happens when you split your focus six ways, and why she has committed to selling one single offer this entire year. She al...

This is Day 1 of a brand new five-part pop-up series, dropping every day this week, built around one idea: what if the back half of your year was stronger than the front half? Not by working harder, but by finally flying with a flight plan. Today Steph walks you through setting your control panel. She breaks down the two goals every business needs before it can finish strong, the three-number fram...

REPLAY AVAILABLE UNTIL: Sunday, July 12 at 11:59PM This is a replay of Steph's advanced training called: $100K Group Programs Your 12-Month Blueprint to Start, Sell Out & Scale (Even If You're Busy, Starting Over, or Starting Fresh) Sold Out Group Programs Apply for the Sold Out Group Programs mastermind! --> http://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrow...

In this episode, Steph shares her biggest announcement yet. She's hosting her very first live, in-person event for the Sold Out Group Programs Mastermind, happening this October right in her hometown of Louisville, Kentucky. If you've ever felt the pull to close your notebook after two full days feeling so, so ready, this one is for you. Sold Out Group Programs Apply for the Sold Out Gro...

Steph breaks down exactly who she's calling into Sold Out Group Programs Mastermind: the person who's already good at what they do, who knows they can help people, and who doesn't need convincing, just permission to go all in.  Whether you already have a group and want to scale it, or you're still building your one on one client base before you launch, this episode will help yo...

In this episode, Steph gets real about a stage of business that almost nobody talks about, but nearly every coach and entrepreneur has lived through it: the messy middle. If you've ever felt like you're doing 80% of the right things and still can't break through, this episode names exactly what's going on, and what to do about it. Sold Out Group Programs Apply for the Sold Out...