Content Lessons with Justin

In this episode, Justin sits down with Holly Jean Jackson —a systems expert and entrepreneur—to unpack what really keeps content marketing from working: lack of strategy, structure, and follow-through. They dig into how systems can eliminate burnout, why repetition is your best friend in marketing, and how data (not just gut instinct) can help you make smarter content decisions. Holly also shares...

In this episode, Greg Wasserman joins us for a deep-dive into what really makes content marketing work—especially when it comes to podcasting. Spoiler: it’s not about chasing downloads or going viral. We talk about why consistency, repurposing, and strategic planning matter—but even more importantly, why relationships are at the heart of it all. Greg shares how to turn your podcast into a tool for...

In this episode, we sit down with Janine Coombes to explore how blogging—yes, good old-fashioned writing—can become one of the most powerful tools in your content strategy. Janine shares her shift from video to blogging, the mindset hurdles she overcame, and how writing became not just a marketing tool, but a way to clarify her message and connect deeply with her audience. We talk about why clarit...

In this episode, we’re getting into the real mechanics of content marketing—beyond the vanity metrics. Our guest, Marianne Hickman , pulls back the curtain on what makes content convert, including a deep dive into “tripwires” that stop the scroll and spark real conversations. We talk about why generosity isn’t just a feel-good strategy—it’s a growth engine . From using your CRM in a way that actua...

In this episode, we cut through the noise and talk about what’s actually working in content marketing right now—especially on LinkedIn. The days of “post and pray” are over. Mat Lehnhoff unpacks how the game has changed: from just creating content to building real relationships through proactive outreach and engagement. We dive into how personal branding plays a bigger role than ever, what’s going...

In this episode, Justin interviews Jaclyn Sergeant, a marketing expert, about her journey in the marketing world and her recent experiment using AI to enhance content creation on LinkedIn. Jaclyn shares insights on the importance of human touch in AI-generated content, the results of her 10-day experiment, and the motivation it provided her to engage more actively on social media. To access our Fr...

In this podcast episode, Justin Vajko explores the intricacies of content marketing with guest Carl Stabe. They discuss the importance of feedback loops in marketing, the necessity of documenting and analyzing content performance, and the challenges of narrowing down a niche. The conversation emphasizes the role of ego in content creation, the value of interviewing customers for insights, and the...

In this episode, Justin and Conrad Zolman delve into the intricacies of content marketing, particularly focusing on cold emailing as a powerful tool for engagement. They discuss the evolution of email strategies, the importance of crafting engaging content, and the innovative 'hands-up shoulder shrug' approach to connect with audiences. The conversation emphasizes the significance of humil...

In this podcast episode, Justin Vajko and Caitlin Ryon-Duffy discuss the evolving landscape of content marketing, emphasizing the importance of storytelling, authenticity, and adapting strategies to meet client needs. To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: - Content marketing re...

In this podcast episode, Justin Vajko interviews Matthew Proctor, a seasoned content marketer with over 15 years of experience. Here are several topics we cover: - Content marketing requires a long-term commitment. - High-stakes industries value quality content. - AI can assist but lacks the ability to build trust. - Webinars should focus on education, not sales. - Video content is essential for m...

In this episode, Justin Vajko interviews Sarah Oyungu, a fractional CMO, to explore the intricacies of content marketing. They discuss the importance of understanding the 'why' behind content creation, the balance between structured and emotional content, and the significance of human insights in marketing strategies. Sarah shares her experiences and strategies for helping clients articulate their...

In this conversation, Justin Vajko and his guest, Joeri, discuss effective content marketing strategies, particularly focusing on organic marketing on LinkedIn. They explore the importance of building a personal brand, the time investment required for success, and how to navigate LinkedIn's changing algorithm. The discussion also highlights client success stories, emphasizing the effectiveness of...

In this episode of Content Lessons, Justin Vajko interviews Julie Nichols, a content marketing expert, who shares her insights on the importance of branding, storytelling, and understanding client needs in content marketing. Julie discusses her journey from theater to content marketing, the significance of creating engaging content for professional services, and how to measure the success of conte...

In this conversation, Justin Vajko interviews Jonathan Cor, a social media copywriter specializing in the construction industry. They discuss the intricacies of content marketing, the importance of social media in building a brand, and the challenges of engaging with an audience. Jonathan shares his journey from being an in-house marketer to running his own agency, emphasizing the significance of...

In this episode of 'Content Lessons with Justin', Justin Vajko interviews Ben Wise, founder of Storyd, a ghostwriting studio that specializes in creating compelling LinkedIn content for seven-figure founders in the B2B space. They discuss various strategies for attracting clients, the importance of storytelling in content marketing, and how to differentiate services in a crowded market. Ben shares...

Sandra Macele is a LinkedIn carousel goddess. But it wasn't always that way. Listen in as she shares her journey of transitioning from video production to mastering entertaining LinkedIn carousels that get her thousands of likes and comments and plenty of leads every month. Find Sandra at https://www.linkedin.com/in/sandra-macele/ Find Justin at https://www.linkedin.com/in/justinvajko/ or www....