Content, Briefly

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss: - Brianna's process for training (and being trained by) sales teams - How her team supports a long and technical sales cycle - Why "booked sales calls" is her favorite con...

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss: - How Jess markets, upsells and cross-sells a product with a ton of features - Why she's chosen to invest heavily in audio and video content - Her process for getting to know the cus...

On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss: - Workweek's talent-first approach to B2B content - Why empowering your writers and creators is so important - How to repurpose content for maximum impact - How to run virtual ...

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss: - How Kyle scaled content as a marketing team of one - Addressing thousands of use cases with limited resources - How to choose topics when there are infinite choices This...

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss: - How Lane calculated a 454% content ROI for Zapier - How she grew the team from four to 20 people - How (and why) Zapier publishes 85 articles each month - How A.I. is speed...

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss: - Where content and brand overlap - Building a content strategy around a product - Why small teams and good vendors thrive together 👉 You can follow Kristin Hillery on Link...

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss: - Why Arrows doesn't have or want a content calendar - The importance of platform-native content - Why Arrows puts an "unsubscribe" link at the top of every newsletter 👉 You c...

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss: - Enterprise content strategy and org chart - The huge importance of content ops - Advocating for resources, people and tools 👉 You can follow Sonja Jacob and Mahu Sim...

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss: - How George started and grew Minuttia - The "content recession" - How Minuttia has protected itself from A.I. 👉 You can follow George Chasiotis on LinkedIn here: https://w...

On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show. Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their fre...

On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics. Based in Quebec, Canada, Gia as a Product Marketing & Growth Advisor, Fractional Leader, Author & Co-creator of the Customer-...

Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing. From starting a blog at the age of 12 and learning as much as she could, Elise quickly ascended to bec...

Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit. Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business. After a short stint in content...

On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio. Verblio is a content marketplace with over 3,000 freelance writers that create various types of content each month, including blogs, podcasts, we...

Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today. Melanie is a writer and teacher in New York, who currently runs the Slite blog and newsletter. Slite is a modern knowledge base that drives action, though...

In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marketing team and the different types of content that they produce for their target audience. Shopify is a...

Blake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates. Blake highlights the differences between product marketers and product managers and discusses the marketing strategies at LaunchNot...

Tina Donati, Content and Partner Marketing Lead at Alloy, joins Jimmy to discuss how Alloy's content team operates. They explore Alloy's strategy and organizational structure, providing an in-depth look into how the team works smoothly and efficiently....

Sean Blanda, VP of Content at Crossbeam joins Jimmy on the inaugural episode of Content, Briefly. Sean shares his insights on building a successful content team, emphasizing the importance of trust and communication in a remote work environment. Crossb...

Eric Doty, Content Lead at Dock, joins Jimmy to explore the nuances of a lone wolf approach to content marketing. This episode highlights the importance of giving individuals the freedom to do their job, the challenges and benefits of operating as a on...

Tracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work structure, KPI reporting, and tech stack. Klaviyo is a SaaS company that offers email and SMS marketing as...