Superpath

Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

No dejes de visitar la web del podcast y apoyar a su creador: superpath-weekly.beehiiv.com

Autor

Superpath

Categoría

Business

Último episodio

29 de oct. de 2026

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Episodios

Content attribution in 2025: Kinda, sorta, maybe 07.10.2025

In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius. They explore why attribution is still one of co...

How Much is Enough? Productivity in the AI Era 23.09.2025

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson ask how content marketers should think about productivity now that AI has changed the game. They discuss the shift from output-heavy days to work that’s more strategic, crea...

Talk Me Out of Moving to Substack 08.09.2025

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do platforms like Substack or Beehive play in modern content strategy? They explore the tradeoffs between ...

The Only Marketing Plan That’s Guaranteed to Work 01.09.2025

In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the ...

Are Employees Your Next Distribution Channel? 26.08.2025

In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B marketing. They discuss the pros and cons of founder-led content, how companies elevate employees a...

Content Roles of the Future 18.08.2025

In this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define content marketing in the next five years. They discuss the push toward specialization, emerging ro...

People Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right Now 04.08.2025

In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today’s hiring landscape, especially in tech and heal...

How Content Marketers are Actually Using AI 28.07.2025

In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research. Eric shares examples of...

Amanda Milligan on the Pressing Importance of Brand 21.07.2025

In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies a...

You Are Not a Content Marketer 14.07.2025

In this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a content marketer anymore” and how marketers are becoming builders—using AI and no-code tools to create cha...

Adam McQueen on Diversified Content and New Possibilities 07.07.2025

In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey from journalism to leading content at Klue, a platform that supports product marketers with competitiv...

Sean Blanda on what it means to "Own Your Platform" in 2025 30.06.2025

In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and cre...

Josh Spilker on the 10x Content Engineer 23.06.2025

In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflows. Josh explains how AirOps goes beyond simple AI text generation by enabling scalable, customizable c...

Is There a Difference Between Distribution and Repurposing in Zero-Click World? 16.06.2025

In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares h...

Tom Rudnai on How to Maximize and Measure Revenue Impact 09.06.2025

In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optim...

What is The Future of Content Marketing? 02.06.2025

In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic cont...

Deedi Brown on Which is Changing Faster: The Products We Market or The Way We Market Them? 26.05.2025

In this episode of Content, Briefly, Jimmy sits down with Deedi Brown, Head of Content and Education at Bubble, to explore the dynamic intersection of no-code development, AI, and content strategy. They dive into how Bubble is evolving as a leading no-...

How to Become More Senior/Strategic 19.05.2025

In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focuse...

Tom Rudnai on Why Revenue Impact is More Important Than Ever 12.05.2025

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement wit...

The Changing Content Skillset 05.05.2025

In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinkin...

The Best Brand Primer I've Ever Heard with Kevan Lee and Shannon Deep 28.04.2025

In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevan and Shannon share their unconventional career paths from content and marketing roles at co...

Mariela Azcuy on PR, Content and Earned Media 22.04.2025

In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech cli...

Carly Baker on Running Hubspot's Podcast and YouTube Network 14.04.2025

In this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a professional musician to leading media partnerships at HubSpot. She discusses the evolution of ...

Dan Levy on Storytelling and Positioning 07.04.2025

In this episode of Content, Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of po...

Winona Rajamohan on Being a One-Person Content, Brand and PR Team 31.03.2025

In this episode of Content, Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog and Newsletter. She shares her journey from Hire Easy to Smartcar, an API platform that helps...

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