Conquer Local Podcast

Are you setting goals or just making wishes? Goal setting is a task that demands discipline, constant effort, and clear measures for success. But, how often should you revisit your goals? What expectations should you be setting for yourself? Should you be flexible or firm with those goals? How do you best measure results and hold yourself accountable? And most importantly, have you given yourself...

Whether it's the sports industry, marketing industry, or insurance industry sales is sales.  We have a special guest—Lance Tyson, CEO of the Tyson Group, joins us! Lance and George discuss how now more than ever buyers are becoming an expert before reaching out to a salesperson. Lance confirms our hypothesis that as salespeople, we need to be the trusted advisor, have and build rapport with ou...

Selling to the C-Suite can be difficult, getting past the gatekeepers can be even harder. George's Top Tips this week are brought to you by you! The listeners! We tackle how to get past the Gatekeepers to gain influence from the C-Suite. The ability to effectively influence C-level executives means you need demonstrate how your solutions solve C-level business problems. Gaining access to top e...

Air is a moldable commodity, audio in digital marketing is about framing the story on selling air. No story, no sale. Paul Jacobs, VP of Jacobs Media, joins us this week! George and Paul, two grey-haired radio salespeople, dive into detail how the transition from traditional radio sales and non-traditional revenue has evolved. They touch on how the radio audience has transformed and how broadcaste...

Since we were young we've had to deal with how to handle objections, whether it was convincing our parents to give us more candy before bed or being a teenager asking for a later curfew. Times have changed but handling objections during a sale sometimes never get easier.  Mr. George Leith, our phenomenal host, takes us through how to handle objections. Prospects who say "No" or "Ma...

If we could convince our competitors to stop adapting and our customers to stop evolving we'd only ever have to position once. April Dunford, CEO of Ambient Strategy, gives us a sneak peak for her upcoming talk at the Conquer Local conference! She goes over how to nail product positioning, when to reposition, and how to adapt positioning to the ever changing marketing landscape. April shares t...

Are your presentations making your audience fall asleep? Do you read your slides? Do you have filler words? George's Top Tips for presentations can fix that. Our gracious host, George Leith, is back with another teaching episode! This week George tackles how to tweak your presentation skills to make them more effective, more concise, and to deliver them stronger. You, the listeners, will walk...

Commoditization is such a beautiful word that means nothing, but it is so important to understand.  Katie Martell, CMO and co-founder of Cintel, will be speaking at the Conquer Local Conference in 2019, June 10-12 in San Diego! She can walk the walk AND talk the talk. Katie gives us a teaser on what she will be sharing with our Conquer Local audience, commoditization. She explains that it doesn&#3...

You asked for it, we listened! We are bringing back our coaching episodes. George Leith is a mad man that truly ENJOYS cold calling. Our wicked host, George Leith, breaks down cold calling this week. He walks us through George's Top Tips for being successful when making cold calls. He goes through how to handle the rejection when a prospect flat out says—no. He draws from his experience and ta...

Gordon Borrell built an entire business around a survey, and he's still at it! It's 10 years running and there isn't a stop in sight. Gordon Borrell, CEO of Borrell Associates, has confirmed what we've been hypothesizing for awhile now. The customer journey needs to have a relationship built off trust, BUT he throws in a twist. Listen and find out what the secret sauce is. Gordon B...

The Solo Salesperson is a thing of the past. The new and proven approach is Team Sales. Conquer Local heads to Amsterdam! We get to pick the brain of Peter Urmson, CEO of Spotzer. We discuss the sophistication of customers knowledge and how it's evolving. The Sales Teams need to be on the cutting edge to keep up with the trends and the changes coming from the big guys like Google, Facebook, an...

Broken sales team? Sales team not meeting their quota? Sales culture not great? We have ALL of those answers. Donny Dye is the founder of Quota NYC. Quota NYC helps companies build sales systems that scale efficiently and can be managed through a simple quota. Donny gives us his inside scoop on what culture should look like and how it will motivate your sales team. He tells us why working from the...

No matter the market there is a common denominator, market qualified leads. Conquer Local travels to South Africa this week! We pick the brain of Lyndon Munetsi, Chief Revenue Officer for Trudon, the publishers of the Yellow Pages in South Africa. Lyndon takes us through the journey and the pain points he experienced coming into an organization that has been operating the same way for the last 30...

It's not one size fits all anymore, it's all about thinking like an App. The best package to sell to a business is the one the business needs. On this weeks episode we have Neal Polachek, Analyst and Advisor to the Board Advisors, joining us. Are ROI's BS? Neal thinks there are better ways to measure a businesses success on their investment. Business owners are frustrated with all the...

Microsoft sales wizard, Carson Heady, joins us for this weeks episode on Conquer Local. Carson started his career in a call center and now is a top performing sales leader at Microsoft. He has been through it all from dial-up internet, DSL, cellular, to when high-speed internet took off. He gives us his insight on how you can understand and work with the territorial sales person who doesn't wa...

The hardest working man in digital gives us his take on aligning a businesses mission to a clients mission. The Conquer Local podcast is traveling to Malibu this week - we pick the brain of Jamie Cohen. Jamie serves as the VP of Local Digital for Salem Media Group and is the catalyst to the launch of their digital agency and go-to market model, Salem Surround. He explains how they reintroduce what...

The logical thing is when everyone in an organization supports sales—everyone wins, right? The challenges may surprise you. Special guest all the way from Czech Republic, CEO of Mediatel, Luboš Čipera! Mediatel transitioned from the traditional directory print side to a digital organization in a quick and efficient way. Luboš gives us the dirty details on what it really takes to transition a compa...

Winter is coming to the marketing landscape, and change is inevitable. So, what will tomorrow hold? This episode is a special one as we reflect on the first full year of the Conquer Local podcast. We bring back the big guy, CEO of Vendasta, Brendan King. We address everything from why we branded the show "Conquer Local," to our formula for giving agencies and enterprises the tools they nee...

Equip your clients for battle against the Amazons of the world with the new digital marketing stack. Our very own Brendan King, CEO of Vendasta, is passionate about local businesses and ensuring they have the tools to succeed. In this week's episode Brendan shares his knowledge on how to equip the local sales teams with the new marketing stack and provides insight on how to compete with the to...

Increase your client retention rate by 50%+. Discover data proven results and tips to help eliminate churn. Jackie Cook, Chief Strategy Officer at Vendasta, gives us the low-down on customer retention. In this week’s episode she shares the results from her comprehensive study on churn; where her team analyzed agency data to give us the details on how to retain customers and help them grow. She pro...

Websites, we need them, we love them, we got to have them - but what happens when a small business is hesitant to adopt new website tactics? Jillian Als, Head of Marketing & Communication at Mono Solutions, joins us on this weeks discussion on how small businesses can reap the benefits of keeping an up-to-date website. Jillian is a digital native and she spends a lot of her time thinking about...

For years, Facebook has been THE platform for social media marketing, but this reign might be coming to an end. Dennis Yu, Chief Technology Officer at BlitzMetrics joins us this week to share his take on the complex world of social media marketing. Tune in to discover the keys to positioning social media solutions, unlocking the small business advantage, capitalizing on the new market of social me...

What's the most valuable resource in the world? We'll give you a hint, it doesn't come in a barrel. Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage returns this week on the show to share the remaining elements of data leverage from the discussion that was sparked last week. Tune in for details on how you can better put this priceless commodity to work f...

“If data is a new currency, then you need to protect data just like you’d protect your wallet.” — Christian Ward There is more data in existence than ever before and businesses/individuals alike depend on this data to make more informed decisions. However, this data and it's usage don't come free of charge, so what are the opportunities? Legal challenges? Protection implications? And how c...

“We don’t trust the business. None of us do. We always trust the consumer’s opinion.” — Todd Collins An online reputation is the gatekeeper of all local purchases because the business with the best reputation will consistently beat out their competition. Local businesses need to be making regular deposits into their digital bank and actively managing their digital footprint if they want to succeed...