ConnectedPodcast

What do you get when you don't communicate with service customers the way they prefer? To quote this week's guest, "A lot of mad people." We sat down with Luke Jones, service manager at Mitchell Buick GMC, to discuss how a Retail Anywhere approach has completely transformed his CSI score.

“As a dealer, you don’t really impact what car a customer wants to buy, but you can certainly impact where they buy it based on your reputation.” This week on Connected, we sit down with Chris Ventura from Naked Lime Marketing to discuss why reputation management is so important for dealerships.

Hendrick Automotive Group had 26 stores named to the Automotive News Best Dealerships to Work For list in 2020. What does it take to earn such an honor? We sit down with Steve Strickland, executive general manager at Hendrick Lexus Charleston, and try to find out the secret on this week's episode of Connected!

It's a Connected reunion show! Our first host Greg Uland is back to reflect on the last 12 months, how the automotive industry responded to the pandemic, and what Reynolds is doing today to prepare your dealership for continued success.

Does your reconditioning process need to be fixed? Would you be able to tell if it did? This week, we're talking with Brad Schafer, director of ReconTRAC®, about why reconditioning is especially important for dealerships right now.

From the classroom to the showroom! On this week's episode of Connected, we're talking with Elgie Bright, associate professor and department chair of the Automotive Marketing and Management Program at Northwood University. Elgie chats with Jessica about the special relationship between Reynolds and Northwood and how the university prepares students to work in the automotive industry.

Are you there for your customers when it's most convenient for them or most convenient for you? Jessie O'Brien, sales director at GoMoto, argues that it's time for the golden rule to evolve. Businesses need to treat consumers the way they want to be treated.

On this week's episode of Connected, we're talkin' tech talent with co-founder and president of WrenchWay Jay Goninen. Why is there a shortage of service technicians and how can dealerships attract and retain talented employees in the service drive?

Are you marketing to customers that have shown interest in your dealership or unknowingly passing them to the competition like a hot potato? We're talking about remarketing in this week's episode of Connected. Don't let anyone else steal your lunch that you prepared.

If someone were asked to describe a successful salesperson, which five habits would they list first? On this week's Connected, area vice president of sales Peter Sidwell joins the podcast to discuss the traits and qualities needed to flourish in a dealership!

As Herm Edwards famously said, "You play to win the game." So what does winning look like for a dealership? In the latest episode of Connected, Reynolds VP Kasi Edwards boils it down to three key pieces: your people, your processes, and your technology.

How do you get customers who say, "Not today," back in your bay? We're talking about recommended work and declined services on the first Connected episode of the new year!

The topic of today's podcast is change management. And, no, we're not talking about having enough quarters for laundry day. Find out why developing a strategy for implementing new tools is so important and how you can help your employees adapt to new technology.

Despite how you feel about the accuracy of your local meteorologist, forecasting is an important part of setting yourself up for success in the new year. Find out how to set the right goals and develop a plan to reach those goals in 2021 by listening to this week's episode of Connected with our guest, Reynolds business consultant Skip Scott!

Investing in accessories? In this economy? This week's guest says, "Yes!" Find out why this could be the perfect time to focus on accessories, why you should establish a separate department, and how to grow your accessory business into a lucrative profit center.

Latin may be a dead language, but the status quo is a very real threat to your dealership. Find out how hesitating to move away from manual processes could be preventing you from reaching your goals in the latest episode of Connected!

It's the question on everybody's mind when they launch a new digital marketing strategy--when will I start seeing results? To find out when campaigns will start to bear fruit, we naturally turned to our friends at Naked Lime. Set yourself up for success by listening to this week's episode with account manager Travis Hafer!

Looking to kick things up a notch in your sales department? We've got 9 steps to help you get there. Learn how to capture, keep, and nurture sales leads in episode 50 of Connected!

Are you ready for 2021? Some people may consider 2020 a year to forget, but don't forget about end-of-year processes in the accounting office. Listen to this week's episode of Connected to learn how to work smarter not harder by being proactive and using the right tools/resources!

*Ta-dum* Besides how to kill a few hours, what lessons can dealers learn from Netflix? Binge watch the latest episode of Connected to find out!

Let's get digital! Dave Bowling, presentation specialist at Reynolds and Reynolds, joins the podcast this week to discuss the new technologies dealerships are adopting within their service departments.

Jeff Risner, Co-Founder of the Appraisal Lane, returns to the Connected podcast! A lot has changed with the used car market since his last appearance in April. Find out how supply and demand have fluctuated over the last few months and how you can keep your inventory wheels spinning!

Does prescreening have your preapproval? It should! Find out how introducing credit prescreening early in the sales and service process can have a huge impact on dealership profit and customer satisfaction by watching this week’s episode of Connected!

Have you been treating your ad accounts like a rotisserie chicken? You can’t just set it and forget it. Find out what paid search experts look for and how to tell if you're throwing money away every month!

Is the onboarding process at your dealership more “All aboard!” or “Man overboard!” If it’s the latter, watch this week’s episode for tips on how to set expectations for your new employees and put them in a position to succeed.