Coffee is ME - Start Your Coffee Business

We are back with a great new podcast featuring a really cool new innovation in coffee roasting - the Bellwether Coffee Roasting Machine . Bellwether has developed a new type of small-batch electric commercial coffee roaster. It doesn’t require ventilation, a gas line, or even a contractor or complicated permit to install. It features tablet based roasting software, and the company has a green coff...

We are back with part 2 of our discussion with Umeko Motoyoshi, coffee entrepreneur, social media expert, educator, and author. In this episode we continue last week’s discussion with the author of The @wastingcoffee Guide To Not Wasting Coffee and purveyor of the Umeshiso Cupping Spoons . This week we share the results of a super fun and enlightening consumer experiment Valerian , Marcus , and Me...

This week we talk with Q grader, author, educator, entrepreneur Umeko Motoyoshi. This is part 1 of a two part episode with Umeko, the creator of the Umeshiso rainbow cupping spoon and author of The @wastingcoffee Guide To Not Wasting Coffee. We discuss how making the cupping and tasting environment more inclusive and accessible can draw customers into the discussion of flavor and taste. Umeko disc...

In this episode, we interview Rick Appleton (Boston) and Abdulrahman Qurban (Saudi Arabia), students attending the SCA Sensory class at Boot Coffee Campus. What were the hardest parts of the course and what was the ultimate takeaway?  Valerian tests Rick's newly acquired ability to evaluate coffee by applying his skills tasting his skin contact natural wine. How does Rick do?  What is the differen...

In this episode, we will explore the world of wine with Eric Danch. We focus on tasting and sensory comparison between wine and coffee, but we also touch on the importance of origin, farming and processing techniques when determining the pricing of wine or coffee. Eric was kind enough to share some business techniques they use in the wine industry that can also be used in the coffee world.  In thi...

  In this podcast, we will revisit the question of what is the ideal size of the roaster one should buy for their coffee roasting startup. You can find my old article here: https://coffeecourses.com/buying-a-coffee-roaster-here-are-few-considerations-so-you-do-not-get-burned/ We also got a few questions from you! Thanks! We feel your questions make this podcast more dynamic. Keep them coming, plea...

After a healthy intro about natural wine Marcus and I will answer your questions about coffee roasting. Wine provided for this episode was by Noel Diaz and his Purity Wine . These were your questions we've answered on this episode: 1. ABOUT CAFFEINE I’ve come to believe (but never actually tested) that darker roasted coffee has less caffeine, but I’ve also read that Starbucks is teaching its emplo...

We are Back [in Arnold's accent]. After a long rest, we are back with a very special episode on Rwandan coffee. Smaya will tell us about women in coffee in Rwanda, about how to become East African Aeropress champion and how did she like her first sip of coffee. This and hopefully future episodes are co-hosted with one and only Marcus Young from Boot Coffee Campus. This episode would not happen if...

Where to sell your coffee? What shall be your wholesale price? Is Amazon or grocery stores the answer for your sales? We decided to share our experience from our first year trying to find the best sales channels for our brand Unleashed Coffee. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

In this episode, we are going to talk about logo and packaging design. When it comes to the logo design we used plenty of services like Fiverr, 99 Designs and we will describe you the good and the bad about them. We ended up with a local designer. Was it a good idea? We think so. We will describe also the process we went through when ordering our bags. We had to order them from China via Alibaba,...

This is a promised episode where we try to inspire through our experience of building a coffee brand. After I introduce William - the coffee farmer and the CEO of Unleashed Coffee we will give you few tips how to select the perfect business partner for your project. We also did a small exercise and asked each other our strong points and our weaknesses. This part was unrehearsed and we had a blast...

Denet Lewis from Barbell Coffee will reveal how can you start a coffee business under $10000 and how did they find their crowd in the crossfit niche. In this episode we will also talk about different ways to make cold brew and also how to bottle cold brew. With Denet we will discuss their buttered coffee derivative which is based on the bulletproof coffee.  This is a public episode. If you would l...

In this episode I have a very exciting guest all the way from Paris. Jana Bukovinova opened a cafe/bistro in Paris called Thank You My Deer. She is the business owner, barista, baker and chef. As I mentioned previously I truly believe that coffee roasters and baristas who know how to cook, bake, how to develop flavors have a serious advantage over the rest of the crowd. Jana is one of few who can...

I think I am not wrong when I say that most coffee professionals dream of going to the origin, tasting the coffee cherry and frolicking on the coffee farm like Kaldi’s goats in 15th century in Ethiopia. But have you ever wondered what do baristas from the origin dream of? We know that 10-20y ago in many coffee producing countries, drinking coffee was not something what was done. Many of the coffee...

Second episode with Michal Molčan from the Standart Magazine. In this episode Michal will describes his ideal cafe, elaborates on the idea behind Peet's acquisition of Intelligentsia's coffee and debunks the Silicon Valley spirit on failing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

Standart Magazine is a coffee lovers intellectual feed. Great stories, tips by the crème de la crème of the coffee industry, ultra cool design making this publication unique. All this achieved only in one and half years. Yes, Standart magazine are still newbies on the coffee scene. It scares me and scares me what is next! With my country man Michal Molčan I was discussing success behind their maga...

Second episode with Michal Molcan from the Standard Magazine. In this episode Michal will describes his ideal cafe, elaborates on the idea behind Peet's acquisition of Intelligentsia's coffee and debunks the Silicon Valley spirit on failing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

Standard Magazine is a coffee lovers intellectual feed. Great stories, tips by the crème de la crème of the coffee industry, ultra cool design making this publication unique. All this achieved only in one and half years. Yes, Standard magazine are still newbies on the coffee scene. It scares me and scares me what is next! With my country man Michal Molčan I was discussing success behind their maga...

Podcast about the future of coffee roasting business. Are co-roasting facilities the future? There are multiple benefits which are very attractive to the new coffee businesses. - very easy start - low investment - low risk - professional growth within community of like minded professionals and much more. With Floy we will also talk about the most important properties of a successful roasting busin...

In the second episode of the interview Seth Mills -- director of coffe at MistoBox will talk more about the MistoBox business model, and will also reveal how do they select coffees for their portfolio and what kind of coffee rosters they like to cooperate with. Finally Seth will answer questions you asked Coffee is Me Facebook group. This is a public episode. If you would like to discuss this with...

Seth Mills the coffee expert at MistoBox will talk about a very interesting business model - coffee subscription. Mistobox is one of the first coffee subscription services in USA and except the very interesting business model I was intrigued that they were launched using Kickstarter and they also were pitching in Shark Tank. As you will hear in the interview Mistobox did exceptionally well on this...

In this episode I interviewed Dietmar Vogelmann from Farmers Blend Coffee. He is a German coffee lover living in Vietnam who decided to change the reputation of Vietnamese coffee. Yes snooty specialty coffee lovers this episode is about robusta! :) Whether you like it or not you have to realize the robusta still rules our coffee industry and is preferred in many cultures. I love Dietmar's story an...

How to do a successful Kickstarted campaign? Daniel Vitiello is behind Handground the revolutionary hand coffee grinder. The guys got funded via Kickstarter. Their initial goal was $35 000 but at the end they they raised over $300 000. How did they do it? I asked myself in this “golden” episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bon...

Did you ever wonder what is the most popular brewing method in USA? How do Americans drink coffee and do they prefer light roast or dark roast? Gail, start of YouTube videos from Seattle Coffee Gear will give us and idea how do their customers approach coffee. Do you plan to do YouTube videos? Gale will tell you what it takes to be a YouTube coffee star. This is a public episode. If you would like...

Kelly and Brandon are lucky to grow, process, roast and serve their coffee. They are in full control over the quality from the seed to cup. In this two episodes they will tell their fascinating story starting a coffee farm and a coffee roasting company in Hawaii. As always I use special interrogation techniques to extract plenty of wisdom about their branding, website, Instagram, social media also...