CMO Weekly

On the newest episode of "CMO Weekly", I sat down with Cyntia Leo, Head of Brand Marketing at Urban Outfitters. With a super impressive career spanning stints at Disney, Nike, and now Urban Outfitters, Cyntia has an insane amount of insights on what it takes to thrive as a leader in brand marketing. In this conversation, Cyntia opens up about being a theater-loving kid in New York City a...

On the latest episode of "CMO Weekly, we sat down with Heidi Anderson, a trailblazer who's gone from a small Danish town to the upper echelons of Silicon Valley. As the current CMO and CRO at Nextdoor, Heidi's journey includes impressive roles at Google and LinkedIn, where she played a vital part in driving these tech giants to new heights. Heidi grew up in a tight-knit Danish communi...

Picture this: you're a hotshot marketer, ready to take on the world. But you're faced with a tough choice — should you be a jack-of-all-trades or a master of one? It's the age-old debate between being a generalist or a specialist. To help us navigate this tricky terrain, we brought in Charlotte Mostaed, the CMO of Health-Ade Kombucha. Charlotte's got a multidisciplinary background...

In this episode of "CMO Weekly" presented by OpenFortune and hosted by David Jaffin, Amanda Rassi, the CMO of Michaels, shares her career insights, tracing her path from Procter & Gamble to Michaels. Amanda delves into the challenges and triumphs of driving change at a massive corporation like Kroger, highlighting the significance of a dynamic data science team and building a unique...

In the world of business, it's easy to assume that being the market leader is the ultimate goal. After all, who wouldn't want to dominate their industry and enjoy the spoils of success? But there's a compelling case to be made for the advantages of being a challenger brand - a company that may not be the top dog, but is hungry, agile, and ready to shake things up. As Marissa Solis, SVP...