Clerics of Marketing

In this episode of The Clerics of Marketing, Adam and Brian unpack one of the biggest misconceptions in business: the difference between marketing and advertising. They start with a quick chat about government oversight and economics, then dive straight into a practical breakdown of how these two strategies work together — and when to focus on each.   They explain how marketing builds trust and br...

In this episode of The Clerics of Marketing, Adam and Brian start off with some lighthearted football banter before diving into a deep and honest conversation about value-based pricing — what it means, how agencies use it, and how it impacts both clients and profitability.   They break down the real costs behind digital marketing services, why “cheap” packages often deliver minimal results, and ho...

This episode of The Clerics of Marketing starts with chaos — cat chaos. Adam and Brian share a hilarious (and slightly tragic) story about rehoming a cat, toilet training gone wrong, and what it’s like raising a five-year-old who’s just a little too hands-on with pets. But what begins with litter box talk quickly turns into an insightful and practical episode about trade shows, networking, and mak...

In this episode of The Clerics of Marketing, Adam and Brian kick things off with a hilarious story about the mysterious “6-7” chant taking over school buses — and turn it into a masterclass on how trends actually spread. What starts as classroom chaos turns into a smart breakdown of how ideas move, stick, and influence entire communities — and how home service businesses can use the same principle...

In this episode of The Clerics of Marketing, Adam and Brian tackle one of the most common questions they hear from busy electricians, plumbers, and home service pros: “Do I really need a website when I’m already booked out?” They share practical insights on why consistent marketing matters even when business is booming — and how failing to plan during peak season can lead to painful slow months la...

In this episode of The Clerics of Marketing, Adam and Brian pull back the curtain on how real marketing agencies price their services — and why many race-to-the-bottom agencies give the industry a bad name. They dig into the true costs behind quality work, from fair wages to strategy, design, and the time it takes to deliver results that actually move the needle.   You will learn: Why pricing base...

In this episode of The Clerics of Marketing, Adam and Brian get real about what makes a business truly stand out in a crowded industry. From the roots of their brand and faith to their love for Dungeons & Dragons and nerd culture, they unpack how authenticity became their “purple cow.” The conversation explores what it means to own your unique identity instead of blending in, how storytelling...

In this episode of Clerics of Marketing, Adam and Brian tackle one of the most misunderstood (and most important) parts of running a home service business: how to calculate your true billable labor rate.   Too many contractors pull a number out of thin air — $75/hr, $100/hr — without realizing what it really costs to put a technician in a truck. From payroll burden and non-billable time to trucks,...

In today’s episode of Clerics of Marketing, Adam and Brian tackle one of the most common questions from home service business owners: Do you even need a website in 2025? Spoiler — yes, you do… but not just any website.   They break down the essentials of high-performing home service websites — from clear calls-to-action and local SEO to showcasing authentic project photos (not stock images) and bu...

In this episode of The Clerics of Marketing, Adam and Brian dive deep into ClickUp’s AI tool called Brain — and how it’s changing the game for productivity, automation, and communication inside a business. They share the funny challenge of tagging “Brian” vs. “Brain,” then break down real-world ways they’re using it at The Marketing Clerics, from automated client reports to AI-generated project pl...

In this episode of The Clerics of Marketing, Adam and Brian dive deep into how The Marketing Clerics runs projects, clients, and daily operations inside ClickUp. They break down why they switched from Monday.com, how they use ClickUp for everything from task management to automations, and what makes it a powerful tool for small teams that need to stay organized without losing flexibility.   You wi...

Adam and Brian dive into the art of brand messaging and audience targeting using an unexpected example straight from the shower. From men’s and women’s shampoo to home service marketing, they break down how clear messaging connects when you know exactly who you’re talking to. The conversation explores why generalizing isn’t always bad, how stereotypes become strategy in marketing, and why trying t...

In this episode, Adam and Brian open up about the lessons they’ve learned from a tough season of growth at The Marketing Clerics. They share how hiring ahead of revenue, relying on credit, and chasing fast growth left them with debt and hard decisions — but also deep faith. Through honest reflection and biblical parallels, they discuss what it means to truly trust God’s provision rather than tryin...

In this episode, Adam and Brian break down the good, the bad, and the ugly of real-time time tracking for service-based businesses. They share how tracking time accurately creates visibility, accountability, and better decisions about pricing, staffing, and profitability. The conversation digs into common challenges like team resistance, morale dips, and micromanagement fears, and how to roll out...

In this episode, Adam and Brian walk through the five most important steps every home service business should take to build a strong online presence. From setting up and optimizing your Google Business Profile to designing a simple, effective website and mastering local SEO, they break down what really works without the fluff. The conversation also covers smart ad strategies using Google and Meta,...

Adam and Brian talk about how AI has made everyone feel like an expert and what that means for real professionals in the field. They share stories from a car repair shop, the ER, and the home service world to show how “confidence without competence” is becoming more common. The conversation digs into the difference between knowledge and wisdom, why lived experience still matters, and how contracto...

Episode 3: Customer Reactivation With Email That Actually Works   Adam B. and Brian W. break down email marketing for trades and home services, with a focus on reactivating past customers the right way. They cover list building, smart segmentation, and real subject lines that get opened without sounding spammy. You will hear how to use automations for service reminders, what to send in a monthly n...

Episode 2: Graphic Design That Actually Drives Leads   Brian W. and Adam B. unpack the basics of graphic design for trades and home services. This is not about pretty pictures. It is about clear branding that wins attention and turns into calls.   They walk through brand foundations you must lock in first. Logo variations. Color palette. Font pairings. Do and do not rules. Then they show you how t...

Episode 1: Time Shrinks When You Tell It To   Adam B. and Brian W. kick off the show with a real look at discipline, margins, and doing right by your team. Adam shares his new 4 a.m. routine, why he picked up a school bus route to protect payroll, and how a tighter day forced sharper focus. The guys break down Parkinson’s Law, time blocking that actually sticks, and why adding time estimates to ta...