Church Brand Guide Podcast | Logo, Website, Video, and Design

A church brand communicates why your church is important. The following 4 areas should be designed to be on point with the church's brand strategy in order to build trust: logo, branding guide, website, and sings. A clear brand strategy is the starting point of any great brand to define the overall direction of all church communications. Your church needs to get these 4 areas right so you can buil...

Engagement with your church's vision can happen even now by telling the stories of life-change that have taken place in your church. In this episode, I'll share with you a storytelling formula that Hollywood uses to tell their stories in theaters. The formula makes it easier to put together compelling stories that people want to watch. This formula can be applied to the stories in your church so y...

This episode will provide you with 23 questions to help you shape your church’s brand. A church needs to focus on presenting their brand to its community to clearly communicate the benefits it provides for those who attend and those who get involved. If a church presents their brand well, it will reach more people than ever before as they are able to meet the needs of the community that is lacking...

Many churches struggle to get new guests to come to their events. There is a great deal of effort and money spent to put on the events, but if the events do not attract new people, then the church is not getting a great return for the investment. In this episode, we’ll discuss an advertising system to help you promote your events more effectively to reach more people. This approach is based on the...

It can be difficult to build a team of people who will help you produce creative content for you to do effective marketing. You need graphic designers, photographers, people to post on social media, writers, videographers, and web developers. The problem is figuring out how to get these people to serve the church, and then once they are on board, how do you keep them engaged. We’ll take a look at...

Have you ever felt like you are stuck always working from behind and wasting resources that have been entrusted to your care? Are you struggling to turn your attention outward as a church to reach people who are in the community? You need a system that allows you to plan in advance to steward your resources well while focusing your attention on engaging with those who are not already part of the c...

In today’s culture, the church is a mysterious, complicated and exclusive environment where most people are confused about how to contribute. Churches that are growing are the ones who are intentional about helping guests feel comfortable by communicating their next steps. It takes some planning to lay out those steps and this podcast episode will help you determine your process. The result is gue...

​​Do you have people visiting your church but not coming back? On average, churches see 1 out of every 10 visitors come back for a second visit. The good news is you can get better at getting people to come back! ​Imagine if you could keep just 20% of the guests you saw last year. What about if you could keep 40%. That would change the impact you have in your community and the amount of support yo...

In a day where it’s never been easier to reach people through digital media, many churches are missing the mark because they don’t know the correct strategy. In this episode, we’ll discuss what a great church web platform looks like to engage with strangers using social media and the website. The result is you’ll have a clear path defining the purpose for your posts and the website to allow you to...

What if you could create a holidays so new people to come to your church on a regular basis? Would you do it? We will discuss how you can create on-ramps to your church where you rally the people and create alignment with your marketing to get a great result of new people coming to your church on a particular date. There are some natural times of the year that you can take advantage of like Easter...

Most churches struggle to communicate their vision in a way that causes people to contribute to it. Having brand clarity help you to cut through the noise to build an experience that is attractive to people and gets them to buy in. The result is a clear user experience that introduces them to the church and moves them to become contributors.   You'll see how we designed a brand for East...

In this episode, Pastor Chris unpacks the experience and the results of rebranding his church. Pastor Chris Georges needed to rebrand a church he was asked to pastor after his father passed away. He desired to take the church to a new place where he could lead it genuinely toward the vision God had given him. Pastor Georges contacted Michael to rebrand Fullness Church and he went through Michael’s...

Does your church have a communications strategy in place? What if you are able to have a playbook in place in advance that gets everyone on the same page of how events will be promoted, that allows you to budget accurately and allows for planning event promotions 10 weeks in advance? This would be a game-changer for most churches resulting in better church attendance and overall growth. Most churc...

Is your church growing and experiencing momentum right now?  If not, you might have an alignment issue. Many churches drift over time from their vision and core values that unite people toward the God-given purpose. The result often is an unhealthy culture that can cause attenders, staff, and even the pastor to quit a church.  John Opalewski is our guest on the podcast and he owns Conver...

Are there people in your community who are skeptical about church and reluctant to attend? In this episode of the podcast we are sharing insights from Pastor Mike Signorelli in New York City who is fighting the good fight to invite skeptical people to V1 Church. You'll get practical ideas from Mike of what branding and marketing tactics have been allowing him to open up his second campus in 3 year...

Many church leaders face resistance when it comes to making changes with your church. People in the church get attached to what has been in the past and naturally resist the new ideas even when it is necessary. Bobby Bogard is our guest on the Church Brand Guide Podcast to speak to us about implementing change and how to navigate through it. He has been in ministry for over 40...

Ryan Wakefield is our guest and he is sharing 7 big Easter tips that will improve the results you have this Easter toward retaining guests. Ryan talks about starting with the end in mind and makes the distinction that Easter Sunday is not the end of the marketing plan, Mother's Day is. We discuss the having a win for your Easter marketing and what that might look like. After listening to this...

Brandon Sereg is a church planter with ARC and shares insights he has gleaned from his extensive research with successful church planters. This will help any church with marketing strategies that can be applied to reach those who are not already part of the church. ARC has been helping churches plant with an over 90% success rate by doing extensive training that comes from doing launches over and...

We discuss how to get some great results from Easter to help you grow your church. If you have ever had a church event that did not result in church growth after the event, then you'll want to hear about this guide to help you plan your marketing for the next church event. Michael has guest Stanley Scott who is the pastor of Faith Family Church. This is an episode where you are invited into an eve...

Hope City Church is in Houston, Texas and is one of the fastest growing churches in America. Pastor Jamey Foster started Hope City Church and in 4 years they have 5 campuses that all meet in a schools which they transform each weekend into churches. In this episode, my guest Brandon Sereg and I share what we saw and how it made us feel to give you insights that may help you create your environment...

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SHOW NOTE It is important for your church's branding, marketing, and advertising to be consistent with your church's mission, direction, and vision. Attractive brands cause people to stick. Experiences consistent with your branding provide a positive experience. Using your brand in advertising provides consistency that will develop that "stickiness" you want as a church. Church Brand Guide will gu...