Business Bites® with Rachel Brenke

Marketing in today's climate is not about throwing as much as possible out there and just hoping something sticks. A more minimal and considered approach will bring you success and rewards in the short and long term, and today I will be sharing three 'V's that can help you trim the fat and make more impact! These are visuals, values, and venues; three vitally important areas to cons...

Coming into a new year can be difficult, especially when you feel overwhelmed or unsure how to get your business growing to the real business and real life you want.  I have opened enrollment for our 52-week coaching program and I know you can benefit from it.  52 weeks of tasks, monthly content videos, feedback from yours truly and sheets galore to help you plan and grow your business.  We will b...

The last in the four part Business Strategy series, Rachel walks you through her "Marketing Runway"  and why it's one of the most important things to include in your overall business plan. You've done the work created and named your Avatar, formulated your Unique Serving Proposition, and simplified your offerings. Now it's time to put it all together, apply it, and market...

People love to be "busy" but busyness does not always mean more business. Business should be simple. Your audience wants a certain product or offering, and you give it to them. Simple, right? Often we think we need to offer many different things while running around like crazy never taking a deep breath, but the truth is we don't. Too many offerings can confuse your audience, and dr...

Coming into a new year can be difficult, especially when you feel overwhelmed or unsure how to get your business growing to the real business and real life you want.  I have opened enrollment for our 52-week coaching program and I know you can benefit from it.  52 weeks of tasks, monthly content videos, feedback from yours truly and sheets galore to help you plan and grow your business.  We will b...

To kickstart the new year, we’re continuing this entrepreneurial series, which accompanies the RealBiz Accelerator program and sets out to help you create a business plan that hones in on foundational basics, is easily implemented, and successfully strategized, so that you can thrive and not just survive. You’ve heard about identifying your consumer avatar, and today’s episode deals with the next...

One of the most important things you can do for your business is to ID your ideal consumer . Don't get bogged down trying to serve every single person in existence. Trust me, that's the fastest way to burn yourself out. In this episode, you'll learn how to come up with what that ideal consumer looks like, and how it will serve as your blueprint for your marketing and business plan....

Join the RealBiz Challenge - free for all entrepreneurs - no matter if you make six figures, or live paycheck to paycheck. Everything you'll get in this challenge is what I personally use every year to set up my business to give me the life I want to live! Full show notes & links to resources mentioned: https://rachelbrenke.com/epi14 7   Join the Business Bites Podcast® group to chat abou...

Create a business plan in 10 minutes using Rachel's tried and true tips.    Full show notes & links to resources mentioned: https://rachelbrenke.com/epi146   Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group Send us Fan Mail

Influencers. It's a term we love to hate. But influencer marketing is the fastest growing marketing tool, and something all entrepreneurs need to use. Mae Karwowski, founder of the leading global influencer agency Obviously, takes the fear out of the word, and breaks down why it's one of the most important tools to have in your entrepreneur tool belt.   Full show notes & links to res...

Grabbing the attention of your audience is a crucial skill for an entrepreneur to have. Learn how to stand your business out from the crowd with these tips from Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World.   Full show notes & links to resources mentioned: https://rachelbrenke.com/epi144   Join the Business Bites Podcast® group to chat about this episode: https://ra...

When businesses first start out, it’s not always affordable to hire custom photography. Having access to a stock photography library lets you create a cohesive brand and look professional until you can get your own custom photography. Rachel Rouhana from Haute Stock joined this week’s episode to share tips on how to create a custom visual brand using stock photography.   Full show notes & link...

In order to survive, it's imperative that entrepreneurs have the foundations of their businesses set up in a way that allows for quick pivots especially when the outside environment is constantly changing. Learn from Bryan Caporicci of Sprout Studio how to set that foundation and to get some tips on ways your business can diversify.   Full show notes & links to resources mentioned: https:...

Jumping in a helicopter (metaphorically, of course!) allows you to view your business from different heights so you can laser focus at times and at others see the bigger picture. Justin Tamsett from the Fitness Business Podcast discusses why entrepreneurs need to allocate time each week to work on their businesses versus working in their businesses.    Full show notes & links to resources ment...

Like it or not, events that happen to us shape who we are and how we think and feel about things around us. Maranda Joiner came on this week's show to discuss how embracing our past can help us shape our messaging to reach our ideal client.   Full show notes & links to resources mentioned: https://rachelbrenke.com/epi140   Join the Business Bites Podcast® group to chat about this episode:...

Many businesses are having to make pivots to be able to stay open. Some have had to close their doors, and some are still trying to figure out what they need to do. Stu Brauer from WTF Gym Talk shared 4 keys things you need to know to make those pivots.    Full show notes & links to resources mentioned: https://rachelbrenke.com/epi139   Join the Business Bites Podcast® group to chat about this...

Niching down is critical when you are trying to scale up your business. This week, Rachel and Blaine Korte, founder of Fidu Legal, discuss what it means to have a niche and some common misconceptions about it.    Full show notes & links to resources mentioned: https://rachelbrenke.com/epi138   Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group Sen...

One of the biggest issues business owners face when trying to scale up is overcomplicating the process. In this episode, Rachel talks about 3 areas that you can simplify plus tips on how to do it.    Full show notes & links to resources mentioned: https://rachelbrenke.com/epi137   Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group Send us Fan Mail

If you have ever thought about podcasting or even just content creation, this episode is for you! This week, Rachel talks to Christie and Heather from Sinisterhood about what they have learned since beginning their show in 2018.   Full show notes & links to resources mentioned: https://rachelbrenke.com/epi136   Join the Business Bites Podcast® group to chat about this episode: https://rachelbr...

As entrepreneurs, it is important to be proactive rather than reactive especially when it comes to the legal side of your business. In this episode, Rachel is joined by Scott Reib, fellow attorney and entrepreneur, to discuss the importance of lawyers for your business.   Full show notes & links to resources mentioned: https://rachelbrenke.com/epi134   Join the Business Bites Podcast® group to...

Businesses spend a lot of time developing their brands but don’t spend as much time protecting it. In this episode, Rachel outlines the steps you need to take to make sure your brand stays protected.   Full show notes & links to resources mentioned: https://rachelbrenke.com/epi134   Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group Send us Fan Ma...

Naysayers are an unfortunate part of life...both personal and professional. In this episode, Rachel and Ariel Garten, co-founder of Muse, share tips to help you use those naysayers to motivate you to succeed instead of getting you down.    Full show notes & links to resources mentioned: https://rachelbrenke.com/epi133   Join the Business Bites Podcast® group to chat about this episode: https:/...

In this episode, Rachel shares five of Supreme Court Justice Ginsburg's quotes (also life lessons!) and applies them to entrepreneurship with tangible tips and thoughts.  No matter your political leanings, there is much we can learn from RBG from setting an intention of independence, developing our "WHY" and how to facilitate respect in entrepreneur circles.   Show notes will be fou...

As a business owner, you need to know how to write a contract. You can save money by writing out a draft of your contract to take to your lawyer for review and amendments. It also allows you to know exactly what is going on in your business. Listen to this episode to find out the parts that every contract should have plus some legal miscellany that is often left out of self-drafted contracts.    F...

A fine balance exists between charging what you're worth while not pricing yourself out of your market. Mike McDerment, CEO of Freshbooks, sat down with Rachel to share ways you can show value to your customers and  price what you need to be profitable.    Full show notes & links to resources mentioned: https://rachelbrenke.com/epi131   Join the Business Bites Podcast® group to chat about...