Building Brand Gravity: Attracting People Into Your Orbit

In today’s workplace, the relationship between companies and their employees has never been more complex—or more fragile. The pressures of a volatile, uncertain, complex, and ambiguous (VUCA) world are reshaping how we work, how we lead, and how we navigate the space between personal and corporate values. For this week’s guest, Ethan McCarty , CEO & Founder of Integral , this isn’t just an aca...

What will it take to succeed in 2025? In this episode, Steve Halsey and Anne Green share their predictions for 2025, diving into the trends and strategies shaping leadership, culture, innovation, and communication. From navigating a VUCA world to leveraging AI for trust-building and empowering teams to cultivate their resilience, this conversation offers actionable insights to help leaders and bra...

The future of work is clearly no longer about clocking in at a desk. For this episode’s guest, it’s more about creating a whole new rhythm of leadership and engagement that makes work more human. Speaker, author, coach and consultant Eryc Eyl shares his unique perspective on the evolving dynamics of the workplace and challenges with how "employee engagement” is understood today. We dive into the g...

Want to know the secret to thriving in a world full of marketing buzzwords? It’s all about mastering the right blend of authenticity, technology, and real human connections to make your brand not just heard, but truly relevant and memorable. This week, host Anne Green opens up our listener mailbag to answer questions on compelling guest conversations from Season 2 episodes. This includes exploring...

PR professionals are stepping up their game, transforming from mere communicators to strategic partners who drive business success by blending storytelling skills with essential business acumen. Today, we’re uncovering the secrets to mastering this game-changing skill set, crucial for communication leaders at every career stage—from entry-level roles to Chief Communications Officers (CCOs). In thi...

SNL. NFL. MLS. 313. You know you’ve got a good brand on your hands when all it takes is three letters or numbers to evoke an image or a moment that millions of people around the world recognize. But whether it’s a super quotable comedy sketch, an unforgettable moment in football (both American and European), or the birthplace of the car and Motown, it can be all too easy to take powerful branding...

In this episode of "Building Brand Gravity," Steve Halsey interviews Kim Losey , CEO of Rapid Robotics , about her journey from designer to marketer to one of Silicon Valley's few female CEOs. The discussion centers on the transformative power of AI-driven manufacturing and the importance of design thinking, customer experience and bold innovation.  Kim shares insights from her diverse career, inc...

B2B vs. B2C marketing, internal vs. external communications, public affairs vs. business communications – these are typical examples of the binaries that have long dominated the communications landscape.  As the industry evolves, many professionals are recognizing that these binaries contribute to siloed organizations – and less effective communications across a complex array of external and inter...

The role of Chief Communications Officers continues to evolve into an ever more integral and matrixed leadership position. The days of being seen as the ones who just write the press releases are (hopefully!) behind us in the communications field. Yet communications professionals themselves must foster - and articulate - a clearer vision of the centrality of this role to the business. Today’s visi...

The media landscape is undergoing rapid and unprecedented transformations, driven significantly by the powerful influence of artificial intelligence, social media, and remote work.   In an effort to understand modern journalism and predict its future trajectory, Greg Galant , CEO and Co-Founder of Muck Rack , joins host Steve Halsey to discuss Muck Rack’s latest research, The State of Journalism 2...

No one can escape a conversation about AI today (and this statement will likely remain relevant whenever if read in the near future). As AI continues to dominate discussions in 2024, we revisit a previous dialogue with Anne Green , host of the Building Brand Gravity podcast and CEO of G&S Business Communications , and Kyle Turner , Digital Growth Director at the same firm. This conversation ex...

This year, half of the world is heading to the polls, making it the most significant election year ever witnessed. However, amidst geopolitical unrest, polarization, and divisiveness, these circumstances bring forth substantial challenges in managing data and information. But how can you determine if your organization is adequately prepared to tackle them? In this episode, we are joined by Rob Jek...

“I’m not creative.” “We don’t have time to be creative.” “This is not a creative profession.”   These are all too common refrains. Yet they are also false. We are socialized to view “creativity” as the domain of artists or individuals in specific fields. In organizations, we tend to fixate on an outcome or solution at the expense of falling in love with the process itself – which includes intentio...

In 2020, the term DE&I, or Diversity, Equity and Inclusion, became part of corporate culture. Diversity executives were being hired across industries and companies large and small pledged to diversify workforces and take inclusion seriously. Fast forward four years, and in an uncertain economy and a downturn for the media and tech industries, DE&I leaders and initiatives were often the fir...

Perhaps the only topic more discussed in 2023 than Taylor Swift, is AI. From the rise of ChatGPT to conversations around job security across Hollywood and beyond, the technology has been everywhere. Building Brand Gravity hosts Anne Green and Kyle Turner discuss the year in generative AI - breaking down where the tech is today, how MarComms professionals can capitalize on its growth, and the focus...

The role that business plays in society is vastly different than it was 10 to 20 years ago and integrated marketing communications agencies have had to adapt…fast. A 2022 survey found that 82% of consumers want brands to align with their values. Younger demographics, including Millennials and Gen-Z, are at the forefront of this evolution. Luke Lambert is the outgoing President and CEO of G&S C...

The advancements in digital marketing from just 5 or 6 years ago to now are staggering - even in industries that tend to be overlooked as purveyors of the space. Agriculture has had a complete makeover post-pandemic, and therefore so has the marketing around it. Rosalyn Moore is the Marketing Insights and Innovation Manager at Syngenta, a farming technology company on a mission to safely provide m...

There is no “average user” of digital experiences in our world today. If we can grasp that there is significant nuance beyond current understandings of “ability” and “disability,” can generative AI help us narrow a digital divide that is far greater than most individuals and organizations perceive? Howard Pyle is a leading voice in the mission to advance inclusivity in digital experiences as the f...

Branding is a long game requiring continuous attention and reinvention, all pointed back to the core values of the business. With strategic intention, marketers can help to build something as valuable as Marvel or Nike— cultivating meaning and relevance that spans audience demographics and decades. Yet marketing executed without an understanding of a brand’s true “north star” can just as easily re...

Communities are at the heart of success — building the right one can fuel your business, but when community is lacking, your organization will feel its absence. According to Lindsay Kaplan , Co-founder Chief , there are two wildly different types of communities: one made of brand advocates and followers, and another more formally official where individuals opt-in to participate. With the latter, a...

In this episode, Anne interviews Kim Sample and Mark McClennan about the ethical implications of the use of AI in communications and beyond. This conversation delves into the experiences and insights of Kim, as President of the PR Council and Mark, General Manager at C + C , Host of the Ethical Voices podcast, and one of today’s top voices in ethics in PR and communications. With the growing explo...

This episode is a follow-up to Anne Green’s conversation with Dr. Osei Appiah, Professor at the School of Communication at The Ohio State University. Listen to it  here .   In this episode, Anne interviews three aspiring marketing communications professionals, Rikki Lee Joiner, Michaela Matheney, and Keilah Thompson, who are all students at The Ohio State University (OSU) and members of the Black...

In this episode, Anne interviews Dr. Osei Appiah, a renowned communication and race scholar who serves as a Professor in the School of Communication at The Ohio State University. Dr. Appiah explores critical questions on building meaningful diversity across the fields of marketing, communications and advertising—and supporting Black talent in particular. This includes:  The importance of race in t...

Due to the current media landscape, it may feel like there is a new crisis every day. As more and more brands get hit with controversy, what can we do to measure trust and avoid fallout? In today’s episode, we speak with Dr. Lashonda Eaddy. Dr. Eaddy is an Assistant Professor of Public Relations at Penn State and an Arthur W. Page Center Senior Research Fellow.  This episode covers:  Using social...

As sustainability becomes a more common and essential part of corporate conversation, it is important for key communicators and C-Suite executives to know how to navigate conversations and plans of action around it. This episode features Rob Jekielek, Managing Director at The Harris Poll. Rob has been featured in many notable publications such as The Wall Street Journal, Financial Times, Harvard B...