Build Your Brand

Flex Mami KNOWS how to build a brand - so what was her strategy to get to this point, if there was one? She joins us on the show to share all about her personal brand, and if she would ever walk away from it, why she created her conversation card game Reflex and how she is ahead of the curve with her paid for 'close friends' list on Instagram.  Do you have a topic you would like discussed on...

This week on the show we are joined by the amazingly creative beauty influencer Rowi Singh. She shares how she built her personal brand, the importance of being authentic, her move into the product based business space and a super cool campaign she is working on to give others the chance to build their own brand too!   Do you have a topic you would like discussed on the show? Let us know...

This week we are joined again by Monique Lombardo from The Socalista! Alisha and Mon dive a little deeper on what it's like to work together in business, chat through a new Instagram update and how you may have to tailor your content for it, and how they both responded to having their brands be straight up copied!  Do you have a topic you would like discussed on the show? Let us know by email...

What's better than one guest? Two of course! This week we are joined by Laura and Ginny from Elle Synergy - a company that helps service entrepreneurs build & scale an online business with the power of Instagram. They share how they started their business without ever meeting, the power of investing in yourself/your business and a few mistakes they have made along the way!  Do you have a...

This week we are joined by Ashleigh Jade, an influencer, coach and content creator who jumped from the world of beauty pageants to build her own dream job in social media. Do you have a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Guest : Ashleigh Jade Senior Producer/Editor: Hannah Bowman Managing Produc...

It's a new year, and what a better time then now to create the ultimate social media strategy and kick your goals for 2022.  Do you have a topic you would like discussed on the show or a guest you would love to hear from? Let us know by emailing us at buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Managing Producer: Andrew Brentnall Producer/Editor: Hannah Bowman LINKS Alish...

This episode we take a look back at the year that was 2021, in the world of social media!  Do you have a topic you would like discussed on the show or a guest you would love to hear from? Let us know by emailing us at buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Managing Producer: Andrew Brentnall Producer/Editor: Hannah Bowman LINKS Alisha's Instagram @thesocialimpact.au...

This week we are joined by Amanda Campeanu, a product photographer and content creator who turned losing her job into a growth moment and built her brand! She shares all things YouTube, working with brands and her top tips to getting started. Do you have a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Gues...

In a world of influencers and businesses with millions of followers, it can be tempting to try to replicate your favourites, in a bid to grow your platform. But the truth is, it isn't that simple! You will never be these people, but that's a good thing because you can grow as YOU! In this episode we share tips to create an engaged community online with your own unique tone of voice. Do you have a...

Do you have a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Guest : Erika Cramer Managing Producer: Andrew Brentnall Producer/Editor: Hannah Bowman LINKS Alisha's Instagram @thesocialimpact.au   Erika's Instagram @thequeenofconfidence For more visit https://thequeenofconfidence.com Nova Podcast's Inst...

Video... It's the word on everyone's lips when it comes to social media. So, is it around for good? Or will it run its course?  Do you have a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Managing Producer: Andrew Brentnall Producer/Editor: Hannah Bowman LINKS Alisha's Instagram @thesocialimpact.au &n...

Lucas O'Keefe is a content creator and social media expert who has grown his Instagram from 0 to 192K in a year and a half. In today's episode we chat to him about balancing full time work with building a business online, the importance of creating patterns and just how much impact can be made with the carousel feature on Instagram.  Do you have a topic you would like discussed on the show? L...

Having a follower is one thing, but having super fans is where it's at! This week we break down the difference between the two, and just why super fans can have such a great impact on your social media accounts.  Do you have a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Managing Producer: Andrew Bre...

Former breakfast radio host, Big Brother contestant, wife, and Mum, Heidi Anderson is known for her confident, successful and passionate journey of self-love after she publicly spoke about her chronic anxiety - live on radio. Not only is she committed to supporting others on their self-love journey, she is changing the face of Public Relations as we know it. In this episode she shares the way she...

Going viral is the dream, right? This week we discuss why it might not be everything you've ever dreamed of, and how to keep your goals in perspective when it comes to building an online following.  Do you have a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Managing Producer: Andrew Brentnall Produce...

When starting to post online, it can be hard to know what tools to use to maximise your content. This episode is your toolbox! We share all the tried and tested tools such as editing platforms, idea generators, scheduling apps and graphic design websites.   Tools mentioned in the episode:  Idea generator:  - answerthepublic.com Design:  - Canva  - Impresso  - InS...

This week on the show we are joined by our first ever guest, Monique Lombardo from The Socalista! She tells us how she built her brand and the time Instagram themselves reached out asking her to make content for them. Plus, we chat about reels trends and how to get ahead!  Do you have a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@novapodcasts.com.a...

Burnout. I'm sure you've felt it in some aspect of your life. But content burnout is a whole other story - especially if you are relying on content to build your brand! This week we discuss the signs you might be experiencing content burnout, what to do and how to avoid it in the future!  Do you have a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@no...

Running a giveaway on social media can be a fantastic way to grow your profile and get clicks for your business, but in some instances it can do more damage than good! In this episode we explore how it can go wrong, and all the steps you should take to make it a success!  Do you have a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@novapodcasts.com.au...

Are you struggling to grow on Instagram? Got some followers but super low engagement? Turns out your account might be 'dead'. In this episode we go through the steps to identify this, and what you can do to bring life back into your account!  Got a topic you would like discussed on the show? Let us know by emailing us at buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Managin...

Building an online following is all fun and games until you lose a feature on Instagram. How are you mean't to build your brand without all the crucial tools?! Unfortunately this was the reality for one of our lovely listeners who has emailed in with one simple request - help me get my reels feature back!  Don't worry, you are not alone, and fortunately we have the solution.  Has this ev...

When it comes to building an online presence, we know content is everything. But does your accounts content need a specific niche? And if so, is it possible to niche down an exisiting account, or is it better to start from scratch?  Email us with any thoughts or questions - buildyourbrand@novapodcasts.com.au CREDITS Host: Alisha Marfatia Managing Producer: Andrew Brentnall Producer/Editor: Ha...

"Algorithm"... it's a word thrown around in the social media industry a lot. People seem to think that the algorithm is working against them in their quest to build a social media following. In this episode we break down this myth and show you how you can go from hating the algorithm, to making it work in your favour!  Email us with any thoughts or questions - buildyourbrand@novapodcasts.com....

Whether you’re a small business, solopreneur or budding influencer, the key to mastering your socials can be tricky. Building a presence online takes hard work, dedication and the right person to guide you, which is where this podcast comes in!  In this episode of Build Your Brand, we are bringing it back to basics with one key question - Do I need to be on everyone social media pl...

I’m Alisha Marfatia, and in my weekly podcast, Build Your Brand I’ll give you tips and industry know-how to help you build an online following that hangs onto your every post.  Whether you want to be the next Kylie Jenner, or you’re just hoping to get a few more eyes on your business, I’ll help you stand out online. See omnystudio.com/listener for privacy information.