Buffering

Is AI changing Search Engine Optimization? Join Zack and Gabe as we discuss how search is changing in 2024, and how marketers can stay ahead of the AI curve.

Are you A/B testing your marketing content? A/B testing allows you to compare multiple versions of campaigns to see which resonates best with your audience. Join Zack and Gabe as we review why A/B testing is important, and how you can get started.

Did you know people are more likely to purchase from a personalized experience? Learn how you can created personalized experiences to drive business growth with effective marketing tactics.

How are you using Artificial Intelligence? Join us as we define the different AI platforms, practical use cases, and how marketers can leverage these technologies today.

Gen Z is now purchasing your products and services. How can marketers adapt their strategies to accommodate the new behaviors and buying decisions from this generation?

Meta has one of the largest user bases across all social media platforms, making it an effective way to reach your customers. Building Ads on Facebook can be complicated, and new tools like Advantage + seemingly make it easier, but at what cost?

Welcome to Buffering! In this episode, we re-introduce ourselves and talk more about how we entered the field of marketing, and how AI is playing a pivotal role in the workplace today.

Welcome to Buffering, the latest Podcast from Zack Kilgore and Gabe Petersen! Keep an eye out for new episodes, dropping weekly!

For most marketers Meta Custom Audiences stop at customer list uploads. Join Gabe and Zack as we dive deep into the long list of Custom Audience features. Learn how to target the right person, with the right tactic, at the right time of their journey.

Facebook has been a dominant platform, but should you be using it exclusively to reach your younger audience? Join Gabe and Zack from the Calix Customer Success Team as we discuss the latest studies that show how social media platforms have changed over the years, and why you should adapt your strategy as audiences shift.

How are you using Push Notifications in your marketing strategy? Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can be successful with mobile notifications, and share a few tips and tricks for getting started.

There is a lot happening with the larger players in the telecom industry right now. Join Gabe and Zack from the Calix Customer Success Team as we discuss what changes the "Big Guys" are seeing, and what tactics they are using to acquire subscribers.

Are you using video in your marketing strategy? Join Gabe and Zack from the Calix Customer Success Team as we discuss different ways you can incorporate video into your marketing, and share tips & tricks to help get you started with video.

As Marketers, we love using data, but have you ever wondered exactly how companies like Meta and Google get this data for you to use? Join Gabe and Zack from the Calix Customer Success Team as we discuss how consumers knowingly, and unknowingly, provide data to companies to be used in their marketing efforts.

Are your prices too high? Should they be rounded? What numbers should you actually use for pricing? Join Gabe and Zack from the Calix Customer Success Team as we discuss what steps pricing strategy and psychology, and some methods you can use to set the right prices for your products or services.

How long has it been since you redesigned your website? Have you thought about new features you would like to include on a new side?. Join Gabe and Zack from the Calix Customer Success Team as we discuss what steps you should take prior to redesigning your website, and tools you can use during the process.

Marketing at Broadband Service Providers has always had way too little investment. Join Gabe and Cat Minor from the Calix Customer Success Team as we discuss how you can get your marketing resources right. If you have been fighting for budgets in your organization this is a great listen to understand how you can 1.) get more budget and 2.) allocate your resources correctly. 

We've talked about advertising on social media, but your followers may appreciate a break in your traditional tactics. Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can create create organic content and utilize unique tactics to engage with your followers.

What marketing channels are you utilizing? We've talked a lot about Facebook, Instagram, and even TikTok, but are you adapting your content to fit each channel? Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can create short videos to share with your followers and build brand awareness on the latest social media apps.

Are you creating short-form video content for TikTok or Instagram? If you aren’t, why not? Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can create short videos to share with your followers and build brand awareness on the latest social media apps.

Changing your relationship status on Facebook does a lot more than alert your friends of a recent life event. Join Gabe and Zack form the Calix Customer Success Team as we discuss how you can leverage life events, interests, and more on Facebook to add additional targeting to your ads.

The term "Community" gets thrown around a lot. What are the most effective tactics to build a thriving community? What does community look like in the future? The old way of doing things was building a community around a "product", but what about building a community around a "practice". Join Gabe and Zack form the Calix Customer Success Team as we discuss community tactics with Allison Boudreau,...

When does a customer buying journey begin? It's likely a lot earlier than you think. Join Gabe and Zack from the Calix Customer Success Team as we discuss how prospects are looking for a solution to a problem, and how you can be that solution.

Do you know how your visitors are interacting with your website? Have you sat down and watched someone navigate your website? Join Gabe and Zack from the Calix Customer Success Team as we dive into what popular websites are doing right (and wrong),  and what tools you can use to improve your web experience.

How are Direct to Consumer companies redefining marketing? Join Gabe and Zack from the Calix Customer Success Team as we discuss how DTC companies are redefining customer journeys and enhancing the buying process, changing how consumers shop for goods and services.