BRX Pro Tips

BRX Pro Tip: 3 Common Ways to Measure Success of a B2B Podcast Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what’s your counsel on measuring the success of your B2B podcast? Lee Kantor: Well, there’s one way I like to do it. There’s three […]

BRX Pro Tip: Cure for Lack of Motivation Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, this may never happen to you. It doesn’t happen with me as much as it might for some, just because I get so much joy out of the work that […]

BRX Pro Tip: Undivided Attention – Another BRX Superpower Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee. I know I’m a little bit biased. I think there are a great many advantages to the way we approach serving people, helping people, and making […]

BRX Pro Tip: 6 Important Things an Entrepreneur Should Work On Every Week Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I’ve got a question and it’s as much for my personal benefit as it is for our Pro Tip listening audience. But how do […]

BRX Pro Tip: 2 Best Ways People Make B2B Decisions Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, you and I have both maintained, and I think it’s a product of our experience, that B2B sales is different. People make B2B buying decisions differently than […]

BRX Pro Tip: Low Cost Marketing Tactic You’re Not Doing Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s dedicate this tip to marketing tactics. Lee Kantor: Yeah. This is a great low cost, no cost marketing tactic you can use that, I […]

BRX Pro Tip: Find Your People Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I had a business mentor early in my career and he would tell me, “Play your music for the folks who want to hear your brand.” But he was trying to say, […]

BRX Pro Tip: Actions Speak Louder Than Words Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, two of the things that you say all the time. One is one crisis at a time. That sticks with me. But you also remind me, as […]

BRX Pro Tip: Acting Like an Owner Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, acting like an owner. Lee Kantor: Yeah. This is so important. You have to act like an owner before you become an owner. And that really goes to […]

BRX Pro Tip: Ask Again Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we’ve touched on this topic in general in the past, but I want to do a little deeper dive about an approach, a strategy, a set of tactics for cultivating getting […]

BRX Pro Tip: Be a Connector Before You Need a Connection Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I feel like you certainly have the street cred to answer this. What counsel do you have to offer in terms of making those powerful, productive […]

BRX Pro Tip: Capture What You Learn About People Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, now that we have this RMX report that we generate for studio partners at a certain subscription level, I’m seeing just how much, in black and white, […]

BRX Pro Tip: Do the Uncomfortable Thing First Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, I’m sure this isn’t uncommon. I get up every morning excited about the work we do. I feel like I’ve got a list longer than your arm. And sometimes […]

BRX Pro Tip: Don’t Confuse an Audience with a Network Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, describe the distinction between an audience and a network. Lee Kantor: An audience are people who might know who you are, but you don’t know who they […]

BRX Pro Tip: Fix the Leak Before Adding Water Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, let’s chat a little bit about filling the pipeline, populating the funnel. Lee Kantor: Yeah, this is interesting. And I think this came up recently for me […]

BRX Pro Tip: Give People a Reason to Reconnect Stone Payton: And we’re back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, we have addressed at some length in all of our work, including the Pro Tips series, this idea of being a connector. Connecting people. Talk a little […]

BRX Pro Tip: The Problem is the Problem Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about solving the problem, whether it’s identifying the root cause or the person assigning roles and activities to get the problem solved. What’s […]

BRX Pro Tip: Word of Mouth Needs a System Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I think a lot of our business at the Business RadioX network, I think we have a lot of word of mouth going for us. But what […]

BRX Pro Tip: Why You Should Lean Into the Suck Stone Payton: And we are back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about the discipline, leaning into the suck. Lee Kantor: Yeah. We just recently were broadcasting from the Tillman Run here […]

BRX Pro Tip: Next Level Community Engagement Tip Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about community engagement. Lee Kantor: Yeah. Community engagement is so important as everybody is trying to build community as kind of their […]

BRX Pro Tip: Who’s on Your Personal Board of Directors? Stone Payton: And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, you’ve come across an interesting concept, I think. This idea of a personal board of directors. Lee Kantor: Yeah. Businesses have boards of directors. Non-profits […]

BRX Pro Tip: Another Sales Tip from Bob Moesta Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I understand you’ve come across another sales tip from Bob Moesta. Lee Kantor: Yeah, he’s one of my favorite salespeople and he has the book Demand-Side Sales. That’s kind […]

BRX Pro Tip: Build a Customer Board Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we’ve talked about this before, at least you and I have. Let’s explore this idea of building a customer board. Lee Kantor: Yeah. In business, you know how […]

BRX Pro Tip: Mastering the Art of the Podcast Interview Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I cannot think of a better person on the planet to ask this question of, but what counsel do you have on mastering the art […]

BRX Pro Tip: Borrow Trust Stone Payton: And we’re back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, talk to me a little bit about this idea of borrowing trust. Lee Kantor: Trust is really hard to build from scratch when you enter in a new relationship. And so, […]