Brilliantly Wrong: Marketing. Creativity. Startups.

Ever feel like you're drowning in marketing tasks as a solo marketer or small team? David Cardiel knows exactly how that feels. As a fractional marketing leader, he found himself managing everything from SDR teams to executive reporting while keeping the marketing engine running, all while still being responsible for the overall marketing strategy and execution. His solution? Building an entir...

What happens when you're crushing it on paper but feel completely disconnected from your work? Kelly Ramirez , Founder of Elemental Leadership, knows exactly what that feels like. In this transformative conversation, she shares her journey from Google executive to seven-figure agency owner to executive coach—and the pivotal moment that changed everything. Kelly's story begins in the early...

In this enlightening conversation, host Alex Stonehouse sits down with Ashley Hernandez, a product marketing leader and entrepreneur with an impressive career in the cybersecurity and tech space. Ashley shares her journey from marketing generalist to finding her true calling in product marketing, where she discovered "all the things I've liked is the product marketing piece of being the generalist...

In this insightful conversation, Alexander Stonehouse sits down with Nathalie Pramanik, the founder and CEO of Little Chompions, a company dedicated to making feeding babies fun and stress-free. Nathalie shares her journey from successful marketing executive to passionate entrepreneur, discussing how motherhood inspired her career pivot and the challenges of building a business from the ground up....

In this episode, Alex Stonehouse sits down with Amber Winter , former CEO of Web Courseworks and current Chief Revenue Officer at SuiteDynamics , to explore how trust-based leadership drives sustainable business growth. From scaling a company from $3M to $9M in annual revenue to successfully leading a business through a merger, Amber shares her unique journey across marketing, sales, and executive...

In this episode, Alexander Stonehouse interviews Bernadette Van Gieson, Growth Marketing Manager at Stories Inc., about the power of authentic storytelling in marketing and employer branding. Bernadette shares insights from her experience helping global brands bring their workplace culture to life through employee stories and discusses how storytelling builds trust, creates emotional connections,...

In this episode, Alex Stonehouse sits down with Matt Vanderlinden and Chris Vanderlinden, founders of Detonator, to discuss their journey from creative collaborators to brand storytelling specialists. Highlighted Topics:   Origin Story: How two brothers with backgrounds in copywriting and cinematography joined forces to tell authentic brand stories  Creative Process: The art of selecting perfect v...

Host Alex Stonehouse sits down with product marketing expert Christine Moore to demystify the often misunderstood world of product marketing. Christine, with her background transitioning from publishing to tech, offers valuable insights on what product marketing truly entails, how it differs across organizations, and practical strategies for success in this dynamic field. The discussion covers eve...

On this episode of Brilliantly Wrong, host Alex Stonehouse is joined by Caitlin Bartley , CEO and Founder of cred , an event impact agency that has helped over 200 thought leaders share their voices across thousands of global stages. shares her entrepreneurial journey from competitive athlete to successful agency founder. Together, they discuss: Why Caitlin started her business, and how she’s grow...

The days of a clueless buyer who needs to be educated from scratch are long gone! Modern B2B buyers come armed with research, reviews, and comparisons before they ever talk to Sales. The question is - how are Marketing and Sales teams adapting? In this episode, Alex Stonehouse sat down with veteran sales leaders Matt Harpold and Nate Scherer to explore how successful Go-To-Market teams are evolvin...

In this solo episode of Brilliantly Wrong, host Alex Stonehouse dives into three critical topics shaping the future of startup marketing: Getting Comfortable Turning Things Off – Why scaling back outdated or ineffective strategies is a sign of leadership, not failure, and how to focus on what truly matters for your team and business. Mastering Experimentation Metrics – The importance of tracking a...

Is a startup the right move for your marketing career? Startups offer a unique blend of challenges and rewards, but they aren’t for everyone. In this episode, I break down the 5 Ws (and 1 H) for marketers considering a leap into the startup world. Why  startups are a playground for creativity and impact. What  the day-to-day looks like for a startup marketer. When  the timing might be right for yo...

If you aren’t embracing the “Younger Brother Mentality” it’s time to start now!  In Originals by Adam Grant, he shares a striking stat: younger brothers in pro baseball are 10.6X more likely to attempt stealing a base and 3.2X more likely to succeed than their older siblings. Why? They’re purposeful risk-takers. Not reckless—but rather wired to take calculated chances. They have a fundamentally di...

In this enlightening episode of Brilliantly Wrong, we're joined by dynamic Sales leader, Dustin Posey. Dustin shares how he ventured into the world of sales and quickly discovered his knack for it, setting the stage for a series of transformative roles.  During his time at Sunpro, his career blossomed in lockstep with the company’s revenue growth, scaling to incredible heights.  Dustin provides an...

Exciting News: I'm thrilled to announce the launch of my new podcast, Brilliantly Wrong ! Why Tune In? "Brilliantly Wrong" is more than just a podcast; it's a mindset shift. It's about daring to be different in marketing and embracing the kind of risks that lead to extraordinary outcomes. Whether you're a marketer, a founder, or just someone curious about the creative process, this podcast is for...

In this episode of Brilliantly Wrong , Alex Stonehouse sits down with Becca Moran, a luminary in the tech and startup space, currently steering the helm at Procurated as Vice President of Product & Engagement. With a career that spans over nearly a decade in diverse roles from technical project management at POLITICO to leading product management teams at Xometry, Becca’s journey is nothing sh...