Brander

Welcome to "Brander," the podcast where we dive into the ever-evolving world of social media, branding, and digital marketing. In Episode 104 of Season 3, your host Avast Zumac explores Twitter's latest move to boost Twitter Blue subscriptions by implementing limits on non-subscribers' daily Direct Messages (DMs). Twitter Support recently announced that unverified accounts will face restrictions o...

Join host Avast Zumac in this episode of "Brander" as we deep dive into the fascinating world of Twitter's Creator Ad Share Program. Discover how Twitter is revolutionizing monetization for creators and sparking interest with substantial payouts. We discuss the delayed rollout strategy, the impressive entry thresholds, and the impact of backdated payments. Explore the incentives and...

Meta, the company formerly known as Facebook, has recently launched a new app called Threads. It has been dubbed as a Twitter clone, leveraging Instagram to gain a user base. However, despite the similarities, Threads is making waves in the tech world. According to Meta CEO Mark Zuckerberg, the app has already amassed over 30 million active users, and it shows no signs of slowing down.

In this episode of Brander, join host Avast Zumac as we dive into the fierce competition between Meta (formerly Facebook) and Twitter in the realm of social media. Discover the latest insights on Meta's upcoming app, codenamed Project 92, and its potential to challenge Twitter's position as the leader in real-time news discussion. We'll explore Elon Musk's claims, the growth rates,...

Welcome to The Brand Buzz Podcast! In this episode, we dive deep into the exciting world of social media and explore the latest trend that's taking the e-commerce industry by storm: TikTok Shops. Join hosts Avast Zumac and Brander as they discuss how TikTok is revolutionizing the way businesses connect with their audience and drive sales through its immersive e-commerce platform. Discover the...

In this episode of "Brander," host Avast Zumac delves into the exciting realm of Twitter as he explores the guiding principles set by the platform's new CEO for managing the app. Join us as we uncover the CEO's commitment to user safety and well-being, the promotion of open dialogue and diverse perspectives, and the drive for innovation and enhanced user experiences. Discover the...

Welcome back to another exciting episode of "Brander"! I'm your host, Avast Zumac, and I'm here to bring you the latest updates from the world of technology. Today, we have some fascinating news about Twitter and the undeniable influence of Elon Musk. Let's dive right in! It seems that even with the newly appointed CEO, Elon Musk continues to reshape Twitter in his own unique way. Just recently, M...

In this episode, we delve into the recent shake-up at Twitter as two key executives responsible for trust and safety depart the company. As Elon Musk continues to implement rule changes and reshape the platform, concerns about brand safety and exposure are on the rise. Join us as we explore the implications of these departures and discuss the ongoing transformation of Twitter's policies under...

Meta-Twitter, a name that carries significance and intention, was chosen by its creators to signify a shift towards a more comprehensive and inclusive social media experience. The prefix "Meta" denotes something that goes beyond the surface level, emphasizing the platform's focus on depth, context, and richer interactions. The name also suggests a move towards a more metacognitive approach, encour...

Welcome back, ladies and gentlemen, to another exciting episode of Brander! I'm your host, Avast Zumac, and today we have an interesting topic to discuss. But before we dive into it, I want to remind you to hit that subscribe button and follow our podcast to stay up to date with the latest trends in branding and social media. Now, let's get started. In today's episode, we'll be talking about a rec...

The Twitter CEO role is a big one to take on, and regaining advertiser trust will be no small feat. And Musk is also likely to remain very involved in activity at the app, which could see this new person put under a lot of pressure to perform very quickly.

What is Bluesky? Bluesky is a new social media project that aims to create a decentralized, open-source platform for real-time communication. The project is being led by Twitter CEO Jack Dorsey, who has long been a proponent of decentralized social media. The idea behind Bluesky is to create a platform that is not controlled by any one company or organization, and that is resistant to censorship a...

Today we will be discussing two recent updates from Twitter - the launch of Twitter Blue and the new paid verification process. These updates have been creating a buzz in the digital marketing community, and in this episode, we will take a deep dive into what they mean for users and advertisers and how they can impact your digital marketing strategy. What is Twitter Blue? Twitter Blue is a new sub...

In today's episode, we're talking about Twitter's recent removal of legacy blue checkmarks. What does it mean for verified accounts, and how does it impact your brand's social media presence? Let's dive in. First, let's talk about what these legacy blue checkmarks are. In the past, Twitter used a verification system to indicate that an account was authentic and belonged to a public figure, celebri...

As the 2022 midterm elections approach, political campaigns are increasingly relying on social media to reach voters. TikTok, in particular, has become a popular platform for political campaigns due to its massive reach and popularity among young voters. In response, the White House has announced a partnership with TikTok influencers to help promote key messages to young voters. Research and Insig...

To start, let's talk about what NFTs are. NFT stands for non-fungible token, which is essentially a unique digital asset that is verified using blockchain technology. NFTs can be anything digital, such as art, music, videos, and more. Recently, Instagram launched a feature that allowed users to create and sell their own NFTs through the platform. However, Instagram has announced that this feat...

Today we'll be discussing Twitter's decision to remove the legacy blue checkmarks from next week. This news has caused quite a stir on social media, with many users wondering what this means for their accounts and online presence. To start, let's talk a bit about the blue checkmark. Twitter introduced the blue verified badge in 2009 to help users distinguish accounts that were of publi...

Welcome to episode 87 of The Avast Zumac Show. I'm your host, Avast Zumac. In today's episode, we're going to talk about Twitter's new feature for Twitter Blue subscribers. Twitter is now boosting replies from Twitter Blue subscribers and hi Twitter Blue is global for everyone Let's get into it. Twitter is trying to tackle the problem of toxic replies and misinformation. By boo...

Meta Verified is aimed at helping businesses and creators build their presence on Meta platforms like Facebook, Instagram, and Messenger. The program provides a blue checkmark verification badge to eligible accounts, which helps establish credibility and build trust with users. But how exactly does the program work? To be eligible for Meta Verified, accounts need to meet certain criteria, such as...

Twitter has been one of the most popular social media platforms for many years now, but it has faced several criticisms for its centralized structure and handling of user data. Recently, Meta, formerly known as Facebook, announced its plans to create a decentralized alternative to Twitter. The new platform will allow users to connect and share information without relying on a central authority, an...

The concern about TikTok's security and data practices is not new. In 2020, former President Trump signed an executive order that would have banned TikTok from operating in the US. However, TikTok challenged the order in court, and the case is still ongoing. While the case is in progress, TikTok continues to operate in the US. What does this mean for brands and marketers on TikTok? Well, if the ap...

This new scheme is designed to help improve the authenticity of user accounts on its platforms, but for the first time, users will have to pay for the privilege. So, what does this mean for businesses and social media influencers who rely on their verified status? And what are the potential benefits and drawbacks for Meta? Let's dive in and find out. First, let's talk about what this new scheme is...

OpenAI was founded in 2015 by a group of tech giants including Elon Musk, Sam Altman, and Greg Brockman, among others. The goal of OpenAI is to create safe and beneficial AI that can help solve some of the world's most pressing problems. Microsoft, on the other hand, has been in the AI game for decades, with a focus on building tools and services that can help businesses and individuals unlock the...

In a recent tweet, Elon Musk expressed his concerns about the declining engagement on Twitter. He tweeted, "Twitter sucks, and it's killing my vibe." This tweet has raised questions about the reasons behind the declining engagement on Twitter and what it means for social media users. Welcome to the Digital Marketing Experience Podcast from Brander this is Avast and in todays Episode we'll be discu...

Twitter Blue, the company's premium subscription service, has been available in a few countries for a while now. However, the social media giant has recently announced that it will be expanding the service to more regions. This move has been met with both excitement and concern. Different Sign-Up Options: Twitter Blue offers several different sign-up options, including a monthly subscription, as w...