Brand Builders Lab with Suz Chadwick

This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this!  What You'll Learn: Why the "you don't have to do any work" dream is BS and what actually works The difference between passive and active client attraction (and why you need both) How to update your products so they actually sell in 2024 The 10X e...

In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients. I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging t...

In today's episode, I'll discuss incremental innovation and its importance in building a successful brand. As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies. As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market....

In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix).   Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you....

Today, we're diving into the three key things you need to build if you're looking to scale your impact. We've touched on different elements in past episodes, and now it's time to go deeper into these three core areas.   I'll be sharing key strategies for advanced business owners, emphasising the importance of combining brand building, demand creation, and efficient delivery to achieve greater prof...

In this episode, we tackle the common pitfall of overthinking that can paralyse content creation and business growth.   I share practical strategies to shift from a scarcity mindset to a service-oriented, creative approach. By dedicating focused time to resolve business issues and adopting an abundant mindset, you can enhance your business operations and create impactful, valuable content.   Highl...

Building Unshakeable Confidence for Your Personal Brand   Welcome back to the Brand Builders Lab podcast!   This week, we're diving into how to build your confidence to show up more online. Whether you're seasoned in your field but new to the online space, or just looking to increase your impact and reach, I'm sharing four key strategies to help you overcome the fears of being visible and judged....

In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable.   I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with...

Ready to get personal with your audience (in a totally non-creepy way)? In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it. No more generic messaging - let's get specific! What We Cover: • The 3 audience buckets you NEED to know about: Your amazing community & fol...

I can't believe we've hit 400 episodes! 🎉 In today's show, I'm getting real about something I see constantly in my coaching practice - that nagging feeling of knowing you're meant for bigger things while that annoying voice in your head keeps asking "but who am I to do this?" I'm sharing: • My personal trick for dealing with negative self-talk (meet Nelly, my inner critic 😅) • How to build your...

Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest. Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog....

Today, we're cutting through the noise and focusing on three simple yet powerful things you need to drive those sales and boost your business. Trust me, these are practical steps you can start implementing right away! Here's a sneak peek of what's inside this episode: It's not just about posting online; it's about building trust and repetition. I've kept clients coming back to me because they see...

Tackling the Hard Stuff: How to Push Through Business Challenges I recently attended a marketing conference where one of the speakers posed a question. I've been thinking about it a lot and it's a question that I wanted to share with you today that I think can help us tackle the hard stuff in biz! In this episode, I discuss the importance of tackling the hard tasks we often avoid in business. How...

In this episode, we're getting a bit real and raw, diving into a conversation that sprouted from some incredible discussions I've had with my coaching clients. It’s all about practicing imperfection when you're building that fabulous personal brand of yours. Key Takeaways: Transitioning into a personal brand and getting paid for your thoughts can feel super new and uncomfortable, especially if you...

Today, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels." In this episode, we kick off with...

This week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game. In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales.  Key Takeaways: Peta reminded us, quit...

Today's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand.  Key Takeaways: There's always someone in the market who will pay premium pri...

Ever wondered how to truly influence others without feeling like you're pulling the strings in some Hollywood heist movie? You're in the right place. In this episode, I got to chat with the marvelous Lucie Miller from Socially Constructed, who combines neuroscience, leadership, and a deep understanding of human behavior all into one magical package. We met at the Rise Retreat, and I knew I had to...

Simplify, Amplify, Automate - That's the 2025 Vibe! That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything! We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients...

Let’s dive into a topic that’s been buzzing in my coaching calls – amazing customer experiences and how the right tech can boost not only your service quality but your revenue too. Who doesn’t love a bit more income, right?  I’ve been harping on about customer experience and how we, as coaches, consultants, or service providers, can step up our game in onboarding, managing, and off-boarding our cl...

This year I'm doubling down on things that make sense and on platform that help more client connect with me and also help me get found not only now, but in the future.  So today we're talking about: Top of funnel YouTube & podcast Pinterest Paid Ads strategy Middle (nurture) Email & list building as an ongoing core strategy Socials Bottom of funnel Live Courses - BBA & Amplify - Bold S...

This week we're kicking 2025 off with a question. What will you master this year, this month, this quarter? What will you become so great at that it taking your business from where you are to where you really want it to be?     NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING   🌟Join the Amp...

We've got a special one today. In this special episode, I'm sharing the recording of a live workshop I recently ran for my Heartbeat community focused on stepping into your most powerful self in 2025. We covered key areas for transformation and growth: Including:  Getting crystal clear on your vision for 2025 The importance of focused skill building Overcoming fear and limiting beliefs Building hi...

Let's talk about building your Personal Brand Ecosystem.   The reason that you want to build your personal brand ecosystem is to build community, generate leads, nurture your clients, build authority, have things working for you even when you're sleeping or you're not around.   So that's what we're talking about today: How to build your ecosystem Understanding the waterfall effect you want to crea...

Welcome to Part 2 of future proofing your business. Things that we're talking about in this episode that I know you're going to want to dive into before you start planning for 2025! 1)Updating your Marketing Strategy Embracing an omnichannel Letting go of entrepreneurial amnesia and creating a measurable content strategy Leverage new platforms that could work for you. 2) The rise of Personalisatio...