Brain Driven Brands

In this episode of Brain Driven Brands, Sarah and Nate go deep into the psychology of good offers. We also chat about:   Psychological tactics that get people hooked. Why Red Bull is winning the psychology game after 31 years in the biz. The only psychological offer you should be testing this year. Tweet: https://x.com/SarahLevinger/status/1790796314436911196 CoHost: Nate Lagos Twitter: https://x....

Guest: Craig Shoemaker Linkedin: https://www.linkedin.com/in/craigshoemaker/ Twitter/ X: https://x.com/craigshoemaker CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevin...

  GET READY FOR BLACK FRIDAY! In this episode, Sarah and Nate walk through Original Grain's BFCM strategy, we stress about the fact that we have 9 days less of advertising time this year, and walk through how the consumers see Black Friday (and how your brand can prep for the best sale ever.)   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tac...

On today's episode, we reveal the one psychology tactic that could completely change your BFCM results, Nat talks about what you should be testing if your product has an AOV above $50, and producer Scotty explains how Zappos/Amazon is responsible for messing up the consumer perspective…   Source: https://tips.ariyh.com/p/dont-give-free-shipping-give-coupons   CoHost: Nate Lagos Twitter: https://x....

I seriously thought all brands knew this one! In this episode, Sarah breaks down the one emoji you should be using within your ads to boost engagement by up to 24%...   SOURCE: https://tips.ariyh.com/p/how-to-use-emojis-effectively   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram...

In this episode, Sarah walks through 10 of the best (and little-known) psychological heuristics (or mental shortcuts) you can use to "hack" the human mind so you can resonate deeper with your customers and grow your brand.   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sara...

Source: https://x.com/SarahLevinger/status/1633147824077406209   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, "Sky High" You can follow and f...

How KFC was trying to sell more french fries and looked at 90 different possibilities and narrowed it down to 5 mental heuristics to drive french fry sales. Find out how you can use the same playbook to grow your sales!  Source: https://x.com/SarahLevinger/status/1671183444863250436   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.co...

Should you always use a 7 or a 9 in your pricing? Is there a "best practice" when it comes to pricing new products? What's the best way to do discounts, and what is OG doing with their prices that no other brand seems to have figured out yet? All this and more in this episode of Brain Driven Brands!

In this episode, Nate and Sarah break down why you should stop iterating static ads and focus on testing your messaging instead. We'll chat about why agencies are worried, the magic of identity-focused messaging, and the real difference between grabbing attention vs. capturing intention.   Tweet Source: https://x.com/codyplof/status/1824879975323070783   CoHost: Nate Lagos Twitter: https://x.com/n...

Sarah and Nate are back for another week of Brain Driven Brands with a cautionary tale about a brand that took their customer's feedback, implemented it, and ended up going under because of it.   Tweet: https://x.com/SarahLevinger/status/1800231848494153811 Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://po...

Nate gives us a bit of an insider's look into OG's multichannel marketing tactics, Sarah goes off the deep end talking about cleaning behavior (and why brands should be filming their customers inside their homes) and we dissect what brands are doing wrong with their direct mail campaigns.   Source: https://tips.ariyh.com/p/when-to-use-direct-mail-vs-email Guest: Nate Lagos Twitter: https://x.com/n...

Guest Bryant Jaquez joins the podcast this week! And this time, we do more than pick Sarah's brain on generational psychology and growth marketing…we go deep into the strategy every fashion brand should be focused on to make sure their marketing is tailored to the specific emotions of each and every customer they bring in the door!   Guest: Bryant Jaquez Twitter: https://x.com/BryantJaquez Learn m...

In this episode, guest Nate Lagos tells Sarah she's absolutely wrong about the 50% wasted budget stat, we talk about what brands should prioritize when it comes to their tech stack, and we do a deep dive into what's wrong with our view of ads when it comes to business growth.   Tweet source: https://x.com/SarahLevinger/status/1807875995594088788   Guest: Nate Lagos Twitter: https://x.com/natelagos...

Oh man…this conversation is one of the best talks we've had in a while! Sarah and Nate chat about the 4 ads all successful brands have in common, and how to tell if you're running those ads currently. We also chat about what you're actually competing with when you run ads as a brand, and how to use the 4 core ad types to win. Tweet source: https://x.com/SarahLevinger/status/1810378706466009248   C...

Special guest Chase Mohseni of CreativeOS joins the show to break down the quickest and easiest way to generate BETTER creative in HALF the time using science. We also go deeeeep into: Why being over dependent on any one creative source is killing your ability to scale. How brands should think about strategy vs volume when it comes to ads. The one tool you need to prioritize if you're going to sca...

Special guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it's something you're probably already doing…)   Source: https://tips.ariyh.com/p/group-items-with-white-space   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Po...

Special guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it's something you're probably already doing…) Source: https://tips.ariyh.com/p/group-items-with-white-space   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podc...

Sarah has a special guest on this episode of Brain Driven Brands…one who knows a lot about asking the right question so you can get the most lucrative answer.    Founder Jeremiah Prummer currently manages over 7.5M surveys a month for thousands of brands with his KnoCommerce platform. In this deep-dive conversation where we dive into:   Understanding the questions you need to answer for YOUR brand...

In this episode of Brain Driven Brands, Sarah talks about why the modern day post purchase survey is not what it seems and how brands big and small need to shift their questions to tap into the subconscious (emotional) brain instead of the logical one. She also gives examples for how to do this, and what you should expect to see data-wise so you can make the best marketing decisions based on your...

What's the one thing you should NEVER say if you're trying to sell products to a Boomer? How do Millennials see advertising? Are GenZers really as weird as they seem? In this episode, we do a deep dive into generational psychology, dissecting the brain science behind how each generation got to where they are, and what brands need to do in order to connect deeper with their chosen audiences.   Lear...

In 2010, Old Spice increased the sales of a failing flagship product by a whopping 60% using a super simple psychology hack. Their agency worked for months to develop a strategy that would save the brand. I'll teach you how they did it in just 10 minutes.   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagra...

Most brands hit a revenue ceiling at some point in their journey, but it doesn't have to be that way! There's an easier way to break past the growth ceiling and get back to scaling…and it starts with understanding just one simple thing: how humans work.   STUDY SOURCE: https://tips.ariyh.com/p/reduce-churn-with-loyalty-rewards   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/Sa...

Do social comments help or hinder your ad performance? Do negative comments hurt? Should we be deleting negative comments off our ads? Sarah asks guest Nate Lagos his opinion on this and his answer might surprise you…   We also cover:   What the "Bandwagon" effect is and why it's so important when it comes to social proof in marketing your brand. The difference between social proof, comments on so...

Which ad type has the ability to increase CVR and drop price sensitivity by up to 80%?   In this episode of Brain Driven brands, Sarah Levinger and Nate Lagos chat about the power of using one specific ad type to help boost sales and reduce price sensitivity with your audience.   We also cover: Why Original Grain's UGC flopped (and why you should maybe lean away from UGC). Costly signaling, what i...