Bootstrapped Web
Bootstrapped Web
Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.
Autor
Bootstrapped Web
Categoría
Web del podcast
Último episodio
30 de may. de 2026
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Episodios
Managing Customers & Managing Teams 21.05.2020 44:27
Welcome back! Brian and Jordan are back behind the mic. We’re talking about ProcessKit’s best month, and Brian’s excitement about moving forward and making progress. We’re also talking about Jordan’s experience with Carthook’s people coach and accidental faux pas with his leadership team. [tweetthis]"I am acting fast on a lot of the smaller requests. I only do it when I’ve heard it two or three ti...
Value of a Coach / Hiring Spree / Launching in Public 26.04.2018 51:57
On today’s episode, we discuss the real value of a business coach. Jordan has announced that he would like to try his hand at it and Brian shares his own experience with it. We compare the pros and cons of being a coach for other founders and we explore why it is a good revenue source. We also continue our Armchair Quarterbacking Sessions with Derrick Reimer’s project Level. Derrick has noticed so...
What If We Ran Your Business (For the Fun of It)? 19.04.2018 48:24
Things are getting back to normal in our respective business worlds. Brian has launched his podcasting service and Jordan is back to business as usual after a visit from Ben and Rok. Today we kick off our “armchair quarterbacking” sessions, and we are starting with Andrew Culver’s SaaS product, Bullet Train. We also give general updates on what is going with Carthook and Audience Ops. So tune in t...
The Carthook Team Talks Product Development Process 12.04.2018 53:47
We welcome Team Carthook to the podcast today! Jordan has brought two of his senior team members to discuss the evolution and future evolution of Carthook’s service. Ben Fisher is the co-founder of Carthook and head of product. Rok Knez is Carthook’s lead developer. He usually manages the company office over in Slovenia. Both Ben and Rok were a part of the company since the very beginning. The guy...
Launching a Podcasting Service / Learning to Code / Partner Webinars 05.04.2018 55:38
MicroConf is right around the corner and Jordan is gearing up for his talk for the event. He bounces some topic ideas off Brian and reveals how his topic choices are reflecting what is happening in Carthook. The version 2 upgrade is finally working properly and Jordan and his team are seeing some major cultural shifts in the business. Brian has found himself with some downtime, so now he is thinki...
Our 2017 Review & 2018 Preview 21.12.2017 43:56
2017 is coming to a close and Jordan and Brian are looking back on this explosive year. They also share their plans for 2018. Audience Ops and Carthook both saw tremendous amounts of growth this year. That growth has caused the guys to reflect on 2017 and the lessons they have taken away from the experience. Brian has seen an uptake in sign-ups and Audience Ops has ridden a roller coaster this yea...
Running a Black Friday Sale / Development Process 07.12.2017 46:48
2017 has been a phenomenal year for Jordan and Brian. On today’s episode, they give the audience an update on the businesses and offer a glimpse into their plans for 2018. Brian is going to shift focus to Productize and relaunch a bigger and better product later. This means he will be closing enrollment in the course and beginning the maintenance phase of this upgrade. He shares how he reached thi...
"Fattening" Your Company and... Freemium? 16.11.2017 54:55
Welcome back to Bootstrapped Web! Today we share progress reports about our respective businesses and ask the question, “Should you go freemium or not?” Jordan has begun the process of “fattening” up Carthook’s systems to add value to the company and move the business to the next stage. Carthook is also growing their team and there have been some growing pains in the communication process. There h...
First Customer Demos, Paid Marketing Funnels, Team Communication 05.10.2017 52:30
We have both reached a turning point in our marketing campaigns. Jordan has launched a new marketing funnel for Carthook’s Shopify tool. Brian has been running a new marketing campaign for Ops Calendar. We share how the campaigns are working for us and offer each other advice on how to improve our strategies. We also discuss how we keep our team culture positive when we ourselves are super busy an...
Pricing Page Teardown, Employee Onboarding, Company Transparency 21.09.2017 47:49
Today on Bootstrapped Web Jordan and Brian discuss what’s going on in their individual businesses. Brian is setting up Ops Calendar and takes today’s episode as a chance to get Jordan’s feedback from the customer’s point of view. Listeners who are interested in Ops Calendar can get excited because Brian gives a detailed description of what his service offers. Jordan has had some problems with reta...
SaaS Momentum, Servicing Demand, & Why Amazon Bought WholeFoods 27.07.2017 45:17
We cover a lot in this episode of Bootstrapped Web. We give our listeners an update on both companies’ progress and we discuss some exciting news in the startup world. Brian shares some of the goals he has for Audience Ops in the near future. Jordan has an awesome story to share about his new VIP client. We compare our business needs and consider the unexpected problems that come with growth. We...
A Formula for Individual Success Metrics + Building a Hiring Engine 06.07.2017 37:52
Happily, our client loads are increasing, but our staffs are starting to feel the increased workload. So, we need to hire more people to keep up. It’s a good problem to have. On today’s episode, we compare our staffing needs and discuss how we are trying to build a process that frees us both up for “CEO tasks.” As our businesses grow, our roles change. Brian shares his plans to cope with a couple...
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