Beyond The Brand

This week we have one of the best artists to come out of Arizona, Joseph Perez AKA Sentrock. He has worked with everyone from the NFL, Fruit Loops, Lupe Fiasco, and even Modelo! His work can be found all throughout the city of Phoenix, and in Chicago. If you catch it, you can also find his work in a museum or gallery!  We take some time to reflect how his humble beginnings shaped his art and how h...

This week we have local legend Joey aka LeonFiftyThree on the podcast! We talk all about his new found internet fame and how he has to dodge red flags when dating out here. He also recently started collecting pokemon with his daughter! We were cracking up the whole time, do not miss this episode! Check out Joey's channel:  @influencedthoughts   Thank you to our sponsor A taste of AZ, go to at...

This week we discuss Marty supreme w/ Nate McG!! Did Timothee do enough to beat Michael B Jordan? Are movie theatres slowly closing around the world? We discuss all this and more!! If you have not seen marty supreme go watch it and let us know what you think!! Thank you to our sponsor A taste of AZ, go to atasteofaz.com or click the link below to get tickets and use "BTB10" in the access...

This week Fab is back!!! On this podcast we have a conversation about our dream blunt rotations, if we think it's okay to let someone else pour a shot in your mouth, and we recap the Pho 43 event!  Plus there's a bonus video of Fab hanging out with some strippers at the La Platica live show!! Don't miss this episode! Make sure to like, comment, and subscribe! Check us out on Instagr...

This week we try the sold out "Bad Hambres x La Hamburguesa" frozen burritos! We keep it real and let ya'll know if its really worth the hype! This is our last episode of 2025, we have dropped a video every single Tuesday this year!! We appreciate all the love and support we've gotten this past year, see ya'll next year!  Make sure to like, comment, and subscribe! Check us...

This week we have owner and creator of "Working Class Cultura", Ray Cruz! Not only has this brand become a staple in Arizona clothing they've created a whole community. Their motto is "build your dreams", which is left open to your own interpretation.. that could be a car, a podcast, or even a clothing brand just get out there and build it! Special Thanks to cobra arcade b...

This week we have local rapper, brand owner, and retired teacher  @JoeyFreco ! He has dropped everything from sunglasses, hats, shirts, vinyls, and even his own Nike Cortez shoes. We talk about how he creates all this and what his newest project "Them or Me" means to him at this stage in the game! Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpod

This week we have one of our favorite returning guests on, Nicole the Medium! Almost a year ago she moved from Phx to LA and has been thriving ever since, this makes me wonder do you need to leave your own city to thrive? We discuss the income shes made since moving, her 30k debt she was dealing with, and the next event she's working on.  Make sure to like, comment, and subscribe! Check us ou...

This week we have one of the hardest working AZ creators on Youtube Jacey Flames! He has amassed over 120k subs and over 2 million views, and is now working hard in the Entertainment space. Jacey and I talk about some of the must see movies from this past year and also how he almost had an asthma attack in the theatre! Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondth...

This week we sat down to talk about some spooky movies, AI generated movies, and our upcoming event!! We are hosting a community event 11/22 9am-12pm at Strip Mall coffee in Phx, AZ. If you are free please join us, coffee, DJ set, tacos, and good vibes! Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpod

This week we have content creator Megell St. on the podcast! Coming from Chicago, but he really started making a name for himself in the content world right here in Arizona! He’s worked w/ reshoevn8r, hat club, Holo, and so many others!! We get an insight of how he’s gotten to this point and also how we can stand out with our own content! Make sure to like, comment, and subscribe! Check us out on...

This week JX Soto & Joey aka Leonfiftythree are back for a fried pod!! We talk about PEN15 man getting caught terrorizing the city, living funerals, and JX becoming a dad! Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpod

This week Fabi is finally back!! We talk about her recent trip to Paris, Bad Bunny performing at the superbowl and "male centered women". Also we talk about her hitting the studio to make her first rap song!  Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpod

This week we have one of the biggest sneaker youtubers, winner of the MTV sneaker wars, and one of my good friends from back in the day, Vick Almighty! He has done shoes for some of the biggest celebs and athletes you can think of, we talk about where his journey started and whats next for him. His recent hat club drop sold out immediately and he let us know theres more on the way!! It was so good...

This week we have Koral & Michela, owners of Monsoon Market and Strip mall coffee! We talk all about their journey starting at Dutch bros as friends, and how they became business partners operating one of the coolest shops in Phoenix, Arizona. They have everything from wine, snacks, books, and even candles! They also have recently taken over another location within the same strip mall that is...

This week we have fellow creative and podcast host Chee Chatman of the Chee Chatman Show. He's been in the content space since myspace days and has alot to show for it! We talk about how he navigated growing up on the southside, dealing with gatekeeping, and throwing a party that almost got him jail time.  Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpo...

This week we had 2 of my favorite shooters in the city! Nappy and Tuna have shot content for some of your favorite artists like, Oh Geesy, Travis Porter, Waka Flocka, and so many more! We talk about their humble beginnings and what's next for them.  Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpod

This week we had the most "fried" pod you've ever seen! We discuss some burning topics everyone needs the answer to, fav white boy celebs of all time, nightmare blunt rotation, and who would we repopulate with?? Probably one of our funnest pods yet, if you like this let us know and maybe we can run it back! Make sure to like, comment, and subscribe! Check us out on Instagram: @beyon...

This week we talk with who I think is the best breakdancer in Arizona, Bboy Conrad! His passion for dancing really shines through as we discuss where it started, working for the Harlem Globetrotters, and dancing on some of the biggest stages in breaking. The art of breakdancing started all the way in New York, so to see someone at this level born and raised in Arizona is crazy! Look out for the ev...

This week we talk with a long time friend and staple in the community, owner of Never Good Enough "Faded Chinos". We talk about how important it is to be apart of your community, trying to live up to immigrant parent expectations, and what it's like being a short king! We also got a little tour of the Devereux Golf HQ, so make sure to check that out! New Never Good Enough collection...

This week we discuss a few taboo topics we NEED to talk about more as men! Dealing with our own egos and how that can affect our relationships with the opposite sex and also why "corn" hurts us more than we think. We weren't taught alot of these things growing up so its important we help each other out!  If you are interested in any Reiki or self healing services please don't h...

This week we discuss some of our favorites things, Shoes - Music - Movies! We talk about Pharrell's new adidas shoes dropping soon, the impact of the new Clipse album "Let god sort em out" and Ryan Cooglers newest film "Sinners".  We had a couple interesting takes on these topics, let us know if we're way off or if you agree! Also discuss our recent trip out to LA to...

This week I traveled to LA to have a reading done by my really good friend Nicole the medium! For the first time ever I cried on the podcast, and she was right there with me. If you are someone that doesn't believe in these type of readings I totally understand but what I felt during this conversation was real. You can book a session with her, ask a single question, or even join her “blooming...

This week I talk to a husband/wife duo that decided to start an online frozen bean and cheese burrito business right here in Phoenix, Arizona! We talk all about this viral sensation of a burrito they have created, how much they've grown within a year, and facing some backlash from the internet.  Sam and hank are such good people, I felt honor to have them join me for this conversation! If you...

This week I talk to local streetwear brand owner JX Soto of "Product". We discuss streetwear origins, talk some of our favorite brands, and also discuss his new screen printing shop he opened to the public in the heart of Phoenix, AZ. If you are looking to start a new brand InHouse is a great place to start, tell em we sent you! Make sure to like, comment, and subscribe! Check us out on...