Beyond The Billboard

Join us for an exclusive deep dive into the latest World Out of home (WOO) WOO Conference in Mexico, as Gideon Adey, CEO at GurOOH shares a firsthand account of the biggest insights, trends, takeaways, and hot topics from the event.  From emerging innovations in OOH advertising to global market shifts and local nuances, this episode is your backstage pass to everything that mattered.  Whether you...

In this episode, we’re joined by Nichole Shub, Chief Marketing Officer at Pineapple Insurance - a brand that’s become one of the biggest names in the Out of Home (OOH) space in South Africa. Nichole takes us behind the scenes to unpack how Pineapple earned its standout reputation in the OOH game. We explore what it really takes to execute exceptional OOH campaigns, from having an intentional strat...

In this episode, we sit down with Ricardo Lopes, the Group Strategy Director at dentsu International to explore the power of strategic innovation in Out of Home. With deep experience across both South African and European markets, Ricardo takes us behind the scenes of crafting effective media strategies that go beyond flashy gimmicks, focusing on innovation that adds real value.  We unpack what it...

In this episode we go behind the scenes of Out of Home development with industry expert Tanner Rock. With years of experience under his belt, Tanner shares invaluable insights into what it really takes to develop successful OOH inventory - from identifying the right locations to overcoming complex build challenges. We explore some of his biggest wins, toughest lessons, and the critical factors tha...

In this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective on how to unlock value in one of Africa’s most exciting OOH markets. We unpack some of the biggest opportunities in Kenya, the latest in OOH technology, and...

In this episode, we sit down with Johanni Jennings, Head of Marketing for Auto & General and Partnerships at Telesure Investment Holdings. Johanni shares her insights on the value of a strategic, intentional approach to Out of Home (OOH) advertising. We explore how brands can maximise their OOH investments, align creative with context, and drive meaningful results. Plus, Johanni gives us an ex...

In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives into how the role of OOH has shifted over the years. She shares valuable insights on what brands are looking for in OOH campaigns and offers expert advice...

In this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what advertisers can do to ensure their campaigns deliver impact and effectiveness. Catherine shares expert insights and practical tips on crafting standout OOH campa...

In this episode, we are joined by Chris Botha, Managing Director of Park Advertising, to unpack the fundamentals of Media Mix Modeling (MMM) and why clients choose this data-driven approach to media planning. With over 25 years of experience in the media industry, Chris brings a wealth of knowledge, sharing insights into how brands can optimize their media spend for better ROI. Chris gets real abo...

In this episode, Celia Collins, Vice President of Media at Publicis Group, joins us to discuss the year ahead in Out of Home (OOH). Celia shares critical thought starters on how to shift the approach to media planning, with a sharper focus on what truly matters to clients—Return on Ad Spend (ROAS). We explore key areas for improvement, the evolution of OOH strategies, and practical ideas for maxim...

In this episode, we welcome Kingsley Onwukaeme, Founder of OOH Academy, Nigeria, to unlock the power of Out-of-Home (OOH) advertising in one of Africa’s most dynamic markets. We dive into the unique nuances of the Nigerian OOH landscape, exploring how brands are winning, the key challenges and opportunities, and what makes this market so critical for OOH success.

In this episode we sit down with Sadika Fakir, Absa Group Executive: Digital Marketing & Media, for an insightful deep dive into the role of Out-of-Home (OOH) media for a major brand. We unpack the operational and fundamental basics that drive effective OOH strategies and explore what media owners—both large and small—can do to maximize their opportunities in this evolving landscape. From enga...

In this episode, we sit down with Brandon de Kock, Director of Storytelling at BrandMapp, to explore the vital role of consumer insights in shaping a media strategy. We discuss how BrandMapp’s rich consumer data can enhance Out-of-Home (OOH) planning, helping marketers take their strategies to the next level. By intertwining consumer insights with OOH, we uncover how brands can drive more effectiv...

In this episode, we’re joined by Kate Kitz, Chief Operating Officer at GroupM South Africa, for an insightful conversation about the evolving landscape of Out-of-Home (OOH) advertising. Kate dives into how client conversations have shifted over time, shedding light on what today’s clients are really looking for when it comes to OOH. While measurement remains a crucial element, it’s also become inc...

In this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, to the podcast. Together, we delve into the major drivers shaping the OOH industry and explore what the South African market must prioritize to thrive. We d...

This is the third episode in the Going Beyond   series with hosts Kirsty Carlson and Livia Brown. In this session, we dive into the critical importance of mastering the OOH basics and fundamentals—and the significant impact of falling short. We unpack essential topics like rate cards, proposals, reporting, and the vital role of after-sales service. Plus, we get real about gaps in the market and hi...

In this episode, we welcome back Nalesa Media to delve into mall media with a special focus on the iconic Maponya Mall in Soweto. Together, we explore the rich and diverse media landscape of Soweto, uncovering the unique needs and behaviors of its audiences and how Maponya Mall serves as a pivotal hub in their daily lives. We discuss the strategic role malls play in Out of Home (OOH) campaigns and...

In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compelling and effective OOH strategy. Listeners will get an exclusive behind-the-scenes look at the strategic considerations that drive impactful campaigns, as w...

In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in African markets and what it takes for brands to succeed across the continent. We explore the unique nuances and complexities of operating in Africa, uncovering th...

In this episode, we sit down with Imraan Rajab, General Manager Media at MTN Group, to explore the critical factors behind the consideration and motivation for allocating budgets to Out-of-Home (OOH) advertising. Imraan shares insights into how MTN is maximizing its investment in OOH, leveraging innovative strategies, and aligning campaigns for impactful results. We also discuss the nuances of OOH...

Welcome to the first episode of our "Going Beyond" series! We take you behind the scenes to meet your hosts, Kirsty Carlson and Livia Brown. Discover their journeys into the world of Out of Home (OOH), their passion for the industry, and what drives them to explore the stories on  Beyond the Billboard. Get ready to connect with the voices behind the mic and gain fresh insights into the d...

We're joined by Jessica Wheeler, Marketing Director for Nando’s South Africa, as she shares how Out-of-Home (OOH) forms an integral part of Nando's bold and innovative marketing strategy. Jessica dives into the art of creativity in OOH, emphasizing the power of nailing the copy to capture attention and spark conversation. From crafting witty, on-point messaging to staying culturally rele...

In this episode, we’re joined by Tania Quinn, Founder of Immersive Media, for a fascinating dive into the technology that powers digital Out-of-Home (OOH) creative. From Fake OOH (FOOH) to 3D and anamorphic design techniques, Tania breaks down the cutting-edge methods that bring OOH campaigns to life and captivate audiences. She shares expert insights, behind-the-scenes stories, and her thoughts o...

In this episode, we are re-joined by Darren McKinon, the Commercial Director at Epic Outdoor, to dive into the intricate world of Attention and Intention advertising in Out-of-Home (OOH) media. We explore how critical elements like creative execution, strategic placement, and environmental context all play a role in driving effective OOH campaigns. Darren also sheds light on attribution modelling,...

In this episode, we're joined by Jared Pillai, CEO of Robust Marketing, to explore the powerful synergies between digital and Out-of-Home (OOH) channels. Together, we dive into how integrating these platforms can unlock tremendous value for clients in an omnichannel media strategy. From real-world examples of successful campaigns to practical tips on thriving in this evolving space, we cover...