Battling Archetypes

Rearchetype “acts of war” as “hybrid warfare” or “Active Measures.” Then, get the most knowing people in your chosen enemies’ chains-of-command to take on that Archetyping. While they earnestly, sincerely, confused and proudly model their knowingness (by explaining to others the intricacies of Russia’s own re-Archetyping of actual “War” with euphemisms) Russia continues its war by all means. The d...

I’m 100% comfortable with using the term ‘meme.’ I use the term ‘meme’ interchangeably with the term ‘informational unit’ and also with the term ‘troll,‘ where troll is describing the item of Disinfolklore or the item of information. So ‘meme,’ for me, is more than simply the visual image that we have come to think about it as being. Obviously, when the term ‘meme’ was coined in whatever was 1976...

How the law of sympathetic magic applies. I’ll go back into why I ended up getting interested in this. As some of you might remember, I studied law and worked as a property lawyer in London for a little while. One of the features in English law is this idea that sometimes, for whatever reason, commercial property is let at a peppercorn rent. Generally speaking, in this day and age, no peppercorn p...

Today I wanted to talk about the continuation of what we had spoken about before. This involves a few different ingredients in the analytical theory that I invented, which is called Disinfolklore. Disinfolklore is both an analytical theory and a way of seeing. It’s a description of a new form of narrative. It’s also a way of cutting through Russian disinformation, in particular in the context of t...

So my first interest in magic stemmed from reading this paper on the war magic, which was used by the fifth Dalai Lama who lived around 1560, around that time, and was a great esoteric practitioner and basically once and for all beat this other Tibetan Buddhist sect with the help of Mongols and after that ruled Tibet until now. The idea of war magic, I mentioned it last week… So my first interest...

Our mantra: “Look for the Mana in the Meme!” 1. Scan for the ‘Mana in the Meme.’ 2. Identify, unlayer it. 3. Characterise the Mana’s Dimensions. 4. Evaluate them. 5. Make the Call: Positive, Negative or Neutral. 6. Intervene, Act appropriately. I felt bad all week. I left you on a bit of a downer in this Podcast: That the mental war that Russia has launched against all of us in all of our countrie...

In 2021 Ilnitsky, adviser to the Minister of Defense of the Russian Federation (2015-2024) stated that the purpose of Russia’s “mental wars” is to destroy self-awareness, change the mental, civilizational basis of the enemy’s society (I’m indebted to Tetiana Boryak of Vilnius University and to InformNapalm for drawing my attention to these quotes by Ilnitsky in https://informnapalm.org/ua/format-c...

The United States government has published an Executive Order and a National Security Presidential Memorandum (NSPM-7) (h/t Ken Klippenstein ) that use Disinfolklore about an entirely fictional character called ‘Antifa’ to justify entirely un-American activities by the Federal government. Both documents are premised on entirely fictional (Disinfolklore) accounts of so-called Anti-Fascist plans for...

So what they’re doing is — and I’m going to use this term “archetyping” because it’s very important to me and very important to what they are doing — this is a very old phenomenon. Some of our earliest writing in ancient Iran comes from an inscription by Darius, who founded the Achaemenid Empire around 550 to 330 BCE. In one of his inscriptions — which I came across because I was trying to look in...

One of the more interesting areas of my research these days is on what Cultural Psychology calls “the Laws of Sympathetic Magic.” These laws or mental routines are very relevant in my Finding Manuland project (particularly the Law of Contagion), as well as in Decoding Trolls. However , the ability of Disinfolklorists like MAGA or Russia to convince us, using Disinfolklore, of the complete opposite...

Russia is attempting, accidentally on purpose, to blow-up Europe’s largest nuclear power plant: Enerhodar in Zaporizhzhia, which it has been violently occupying since 3 March 2022. [full thread cataloguing in hundreds of Tweets Russia’s attempt to hold Europe hostage to nuclear blackmail: Provoke the Distress, then Purport to Salve It, which is part of Russia’s Provocation Logic: https://x.com/dec...

[Lieutenant-General Budanov, chief of Ukraine’s main military intelligence directorate - HUR - nicknamed “The Owls”] Elmo Robin and Druidey Don Batman dressed up in Marvel Universe costumes (through AI and In Real Life). Posting them them on their own Disinfolklore propagation network X. And compelling other oligarchs to do likewise of theirs. Were embedded in Disinfolklore - stories that purposef...

I would like to talk about character and characters in Disinfolklore. But maybe I will start quickly with just a brief précis of what I mean by Disinfolklore, because maybe not everyone here is aware of how I conceive of Disinfolklore. So in 2016, I detected my first Disinfolklore Galaxy in Russia-occupied eastern Ukraine. Now I detect multiple Disinfolklore Galaxies. Make America Great Again, MAG...

In the Færy Tale, Donald and Ruschia always triumph. Notice the similarity in structure? That’s Disinfolklore. An illusion. Doesn’t correspond to reality. It’s promoted by Disinfolklore. Now, start reassessing ALL such “inevitabilities” (Ruschia always wins, Trump gets away with everything). Such “inevitabilities” are deliberate Disinfolklore injected through repetition into our minds by those wis...

Two Russian mafia dons meet in Alaska. As cover they chat about ceding territory, they don’t and never will control. Two Russian mafia dons trying to archetype themselves as Reagan / Gorbachev. Two Russian mafia dons meet in Alaska to condemn millions of humans in those territories to certain torture, starvation and death. Two Russian mafia Dons meet in Alaska. Druidey Donald Draumpf Disinfolklore...

So another so another busy week in the Disinfolklore Galaxy that we are currently being wrapped up inside. I don’t use the term Disinfolklore Galaxy lightly. It is a technical term. I can define it scientifically. The easiest way to understand what’s happening to us, if you are not MAGA, then just look at MAGA and see how people were wrapped up inside MAGA. You think ‘gosh, that’s really odd. That...

Here, Decoding Trolls speaks about hunting for patterns in data. Disinfolklore is one such pattern that recurs in multiple different voices in forms of geopolitically relevant discourse that we do not associate with folklore or child-like emotionally resonant story-telling. Yeah, part of what helped me see this pattern, this is what I really do. I hunt for patterns in data. And I assimilate, as ma...

President Zelenskyy's fluent in 21st century emotion-moving activities (trolling). He’s a master of what experts call the “magic-religious” aspect of the mysterious practice of leadership and sovereignty. He’s also an expert in the other aspect of the sovereign: the juridical. Duncey Putin and Don Disinfolklore Trump, by contrast, are stuck in the twentieth century. Let’s break them down into the...

It's 1942. You live by the railway. You see the trains travelling to Auschwitz. Would you know you're witnessing genocide? Between 2015 and 2018, working in eastern Ukraine as a diplomat, I witnessed a stealthily prepared and executed genocide. Even though I had studied the holocaust. Read much of its literature. It was not for several years after leaving that place, after the full-scale invasion,...

So I took the idea of archetypes from — I’m a Buddhist — from Tibetan Buddhism, where the entire practice is about embedding archetypes in our minds, and very scary images of the Lord of Death, Yama. And what I noticed in Jung’s work — he says he took the idea of archetypes from St. Augustine. So again, it’s the similar idea of trying to embed these tropes. I use the term — so for me, the fundamen...

Troll, the clue is in the “trol” element of “control.” So again, it's going back to this idea of movement, which if we look in Shakespeare's English, “trole the bowl,” meaning “pass the bowl.” Troll — the clue is in control. So again, it’s going back to this idea of movement, which if we look in Shakespeare’s English, “troll the bowl,” pass the bowl. One of our speakers here has a bowl. And this i...

The idea I'm working most with at the moment is what I call archetypal disinfolklore. So what I'm looking for in any form of data, whether it's on my feed or in a tweet or in a pronouncement by the President of the United States, I'm looking for what is the archetypal identity this person is trying to entrench in my mind? And so, for instance, today, Donald was trying to archetype himself as peace...

Today, the fabric of every aspect of our lives – our values, our work, our health, whether we believe vaccines work, that Global Warming is happening or that it can be mitigated, even the bond market- is permeated with story-borne artefacts (Disinfolklore) of an attempt to support authoritarian cultures. What I call ‘Disinfolklore’ is being pumped constantly into our inner minds through the Make A...

I first noticed the Disinfolklore Universe now spreading through our neural networks, like triffids rewilding the garden of Eden, when it was in a more primitive form. In 2016, I was a diplomat posted to eastern Ukraine. Russia’s army, cosplaying as Little Green Men, Polite Folk and Odin-worshipping soldiers from the Nazi inspired “Wagner” corps, had occupied part of Ukraine in 2014. My job was to...

Although I have never self-identified as being on the political right, it falls to me to try to re-orientate the Right away from continuing its terrible identification with MAGA and Russian right-wing Disinfolklore. Let’s, then, use my concept of Archetyping-Through-Disinfolklore to understand how the (political) Right was hacked by usurpers who managed to identify “Right” with “Conservative” and...