And She Spoke

A life spent outdoors as a farmer can be deeply rewarding. But it can also be financially precarious. No one knows this better than today’s guest, Charlotte Smith, a marketing and mindset coach for farmers, who, at age 14, watched their fifth-generation family farm go bankrupt and lose everything.  After swearing off farming as a young adult, Charlotte found herself drawn back into a world of outd...

We’ve finally recorded the episode we have talked about doing for years. Today, we get raw and real with our listeners about the daunting process we underwent when deciding to rebrand our software company.  We dive into the general concept of rebranding, share the details behind what ultimately led to the decision to change our name, and tell you about why rebranding is simultaneously amazing, pro...

Many solo-preneurs struggle to motivate themselves to spend time marketing their work but unfortunately, no company will succeed without it.  Today, we’re dishing out some tough love and hard-hitting truths: if you hate marketing, it might be because you’re bad at it!  Luckily, we’re also here to help you find a way to market in a way that is not only simple and effective but fun and feel-good too...

Social media has ingrained itself in our daily lives with various platforms that cater for almost every single personality type. It seems strange, then, that Instagram would add yet another platform to the mix. Add to the fact that it is yet another unoriginal concept from the social media juggernaut, Meta. Today, we discuss our biggest concerns about Meta, how thought-provoking conversations seem...

It’s undeniable. The number of people taking to social media to vent their frustrations and complain to unsuspecting brands is on the rise. Even more interesting is the reason why! The topic of today’s discussion takes a deep dive into what’s really happening when someone complains on social; more specifically when they complain on a paid, sponsored ad on the internet.  Join us as we explore what’...

Learn why we've decided to run a LIVE cohort in fall 2023 for our signature program the Luminaries. This will be a 10-week immersive program for female entrepreneurs who want to reach more people, lose the hustle and finally hit that  $100K goal. Read more about the program here

Many elements of modern life encourage us to bifurcate and inhabit different versions of ourselves. This is especially evident in our online lives and on social media, but it also applies to how we show up in our careers and as entrepreneurs.  The self-censorship that results from this can be exhausting, not to mention psychologically harmful, especially in the long run. However, becoming a more f...

We’re leaving Instagram from Twitter! This episode talks about why we’re making the switch and where we’re headed next with our social media. We’re challenging the perception that IG is where you need to be if you want to market your business.  This episode explores the trade-off that is often made between sharing ideas vs making them visually appealing and the discrepancies between operational te...

Welcome to another edition of our Audience Audit, featuring high-performance coach, Christina Langdon. In the Audience Audit series, you’ll see us applying our business framework to our audience’s businesses and hear our best thinking on how to apply our teachings to your own marketing and offerings. Christina has multiple revenue streams- she offers one-on-one and group coaching programs for both...

In the business world, “runway” is the amount of money or cash in hand that you have to cover future expenses. In this episode, we delve into this concept, why it’s absurd in a business that’s already generating an income, and why online businesses still need a buffer even though their overheads are low.  You’ll hear about how not having a buffer can negatively impact your decisions as a business...

What’s the difference between strategies and tactics? This episode unpacks the difference between the two, the appropriate place for both and offers listeners a way forward to get the most out of marketing.  Learn to identify the business-dangers of jumping between tactics and the power of staying aware of which ones are working for you and your business.  We also discuss the simple marketing stra...

Do you question every decision you make? Do you spend hours agonizing over what people will think of you or the actions you take in your business? Do you replay situations in your mind, lose sleep over how you could have said or done things differently, or worry about disappointing others? Luckily, today’s guest is an expert on people-pleasing who can help you learn to stop making other people com...

Today we’re airing an episode we did on the Get Paid podcast with Claire Pelletreu.  This interview is our entire story- from how we first met, to starting Namastream, to massive growth during COVID, to our bank collapsing last spring.  We’ve never told our story in this way- from end to end- and it’s kind of a good story and we should bring it to our listeners.  Claire is an excellent interviewer...

Today on the And She Spoke podcast we’re finally sharing the story of how we met, connected, and became business partners. You’ll hear all about our previous business partnerships, how we started working together and the strange connection and level of trust between us.  We delve into the struggles we’ve faced together and how our shared commitment to the success of our business has never wavered....

We’re switching things up and on today’s episode, we’re launching our Audience Audit series. One of our business goals is to help 50,000 people earn $100,00 in their online business and we realize we won’t be able to coach that many people individually.  In the Audience Audit series, you’ll see us applying our business framework to our audience’s businesses and hear our best thinking on how to app...

Finding the ideal pricing for your offer can be a fraught process, riddled with stress and self-doubt. This is especially true for young entrepreneurs who don’t yet have the confidence that comes with repeatedly demonstrating the true value of their product. It also strongly applies to women, many of whom have been conditioned to undervalue themselves and prioritize the needs of others.  That is w...

During today’s conversation, we’re talking about reminding people that you exist. Why is this important? Most people online don’t talk about their offer enough.  Although you may feel like you’re taking up too much space or talking far too much about what you offer, the chances are that you need to send more emails. Entrepreneurship requires taking up space. Listen in and learn helpful ways of re-...

You don’t have to have a huge audience to be successful in your online business. If you can create a high-ticket program that even just 100 people are willing to pay for, then you can potentially generate some good revenue for your business!  Those high-ticket programs don’t materialize overnight though and in this episode, we’re discussing the four key components of a $1000+ offering that can sus...

Generative AI tools are becoming increasingly prevalent and they are changing the way creators work. While fear and speculation about the impact of these tools on the creative economy are understandable, AI is here to stay whether we like it or not.  In today’s episode, we share our thoughts on how AI will disrupt the creator economy, address concerns that AI-generated content will eventually repl...

As business owners, most of us are considerably more comfortable operating in our areas of expertise than anywhere else.  Oftentimes, we prefer to focus our energies on delivering exceptional services to clients rather than spending time and energy on growing our audience; even though growing an audience is essential for the longevity of your business!  In this conversation, we delve into why audi...

You’re not a special snowflake, even though you might think you are.  Today on the show, we’re discussing exceptionalism and why this thought isn’t helpful for the growth of your business. You’ll hear how holding tightly to the “ but, I’m different! ” identity can hinder growth and why it doesn’t excuse or exempt you from the rules of business.  We talk about the different ways you can encounter t...

Building an audience can be daunting and overwhelming but it doesn’t have to be. If you’re serving your audience and doing some form of good with what you’re selling, then you’re already halfway there!  Today on the And She Spoke Podcast, we’re dissecting an interesting tweet we found about audience-building and simplifying the process for anyone who fears it. From building credibility to sharing...

Oftentimes, when people are struggling to succeed in their business, they’ll give in to the temptation to pile on new offers, instead of nurturing their existing offer.  Our mission for this episode is to dispel the myth that you need more than one offer in your business in order to land success.  You don’t want to be the dollar store of online business, but rather hone in on one scalable online o...

Today on the podcast, we discuss the collapse of the 16th largest bank in America, the Silicon Valley Bank (SVB). And who do we bank with, you might ask? SPOILER ALERT: Silicon Valley Bank.  This was the second biggest bank failure in the world and in this exclusive episode, we discuss what happened to SVB and how it is- or was- at the center of the world of start-ups. The collapse of this bank do...

Join us for our newest training "The 11 Things You Must Stop Doing Today to Become a Six-Figure Creator" on March 23, 2023 at 10am PDT.  Sign up at andshe.co/11things