A Healthier, Happier You: The People Working to Make It Happen

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Sylvia Silvestri, an experienced OR nurse turned aesthetic medicine trainer. They discuss Sylvia's transition from traditional nursing to aesthetic training, her unique approach to teaching, the challenges faced by healthcare providers entering the aesthetics field, and the emerging trends in aesthetic medicine. Sylvia share...

Send us Fan Mail Summary In this conversation, Evan J. Cholfin interviews Heather Nantes, CEO of Epsom-it, discussing the innovative transformation of traditional Epsom salt into convenient lotion formats. Heather shares insights into the unique formula, market positioning, product development, customer segmentation, and the challenges faced in brand development. The discussion also covers marketi...

Send us Fan Mail Summary In this episode, Evan J. Cholfin speaks with Chris Kolodziejski, CEO and founder of Chella, about his journey from professional football to the beauty industry. Chris shares the unique approach of Chella, focusing solely on brow and eye beauty with a commitment to clean, vegan products. The conversation delves into the challenges faced by the beauty industry post-COVID, th...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews John Graham Harper, CEO of Lumaflex, who shares his journey from being an athlete to creating innovative red light therapy devices. The conversation covers the development of Lumaflex, the importance of education in promoting red light therapy, and the challenges of raising awareness in the wellness industry. John discusses futur...

Send us Fan Mail Summary In this episode, Evan J. Cholfin speaks with Al Baumeler and Kelly Dressler from Synergy CHC about their mission to create healthier and happier lives through innovative health and beauty products. They discuss their unique approach to product development, the importance of regulatory compliance, and the challenges of competing in a crowded market. The conversation also co...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Megan Picurro, Director of Marketing at Mario Badescu Skincare. They discuss the brand's rich heritage and how it balances traditional marketing with modern strategies. Megan shares insights on the unique positioning of Mario Badescu in the crowded skincare market, the importance of community and influencer marketing, and th...

Send us Fan Mail Summary In this episode, Evan J. Cholfin speaks with Ashley Blankenbaker, Director of Marketing at Holiday World & Splashin' Safari, about the unique family experiences and innovative marketing strategies that set the park apart in the theme park industry. They discuss the park's origins, its commitment to creating memorable family moments, and the challenges of stan...

Send us Fan Mail Summary In this episode, Evan J. Cholfin speaks with Paolo Sandri, a Sustainable Textiles Advocate at Indorama Ventures, about the company's journey and unique approach to sustainability in the textiles industry. They discuss the importance of the circular economy, the role of innovation, and the challenges faced in scaling sustainable solutions. Paolo emphasizes the need for...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Molly Peters, Executive Director of US Sales at IS Clinical, discussing the unique approach of IS Clinical in the professional skincare industry. They explore the importance of education in supporting practitioners, the evolution of distribution strategies, and the significance of maintaining brand integrity while expanding. Moll...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Tom DiPietro, Vice President of Research and Development at DayGlo, discussing the company's pioneering role in fluorescent technology. They explore the evolution of R&D focused on health and safety, the impact of color on well-being, and the challenges faced in developing biodegradable products. Tom shares insights on m...

Send us Fan Mail Summary  In this episode, Evan J. Cholfin speaks with Tony Nicholson, VP of Franchise Development at Scenthound, about the innovative membership-based dog grooming concept that aims to revolutionize the pet care industry. They discuss the unique S.C.E.N.T. Check system, franchise development strategies, recruitment processes, and the challenges of scaling a franchise network. Tony...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Samantha Burd, owner of Lady Burd Exclusive Private Label Cosmetics, discussing the company's rich history, its commitment to accessibility in beauty manufacturing, and the evolution of the industry. Samantha shares insights on supporting indie brands, the challenges of running a legacy business, and the importance of innova...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Adam Zimmerman, co-founder of Ideal, who discusses the transformation of retail advertising through digital circulars. Adam shares insights on the evolution from traditional print to digital formats, the benefits of analytics for retailers, the role of AI in targeting and engagement, and the challenges faced in transitioning to d...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Shelly Huang, VP of Marketing and Creative at BOXIECAT, discussing the innovative approaches BOXIECAT takes in the pet care industry, particularly in cat litter solutions. They explore the unique subscription model, marketing strategies, consumer education, and the challenges of scaling a premium product. Shelly shares insights o...

Send us Fan Mail Summary In this episode, Evan J. Cholfin speaks with Zvika Goldstein, CEO of Mellie, about the challenges of family caregiving and how Mellie is innovating in this space through technology and personalized support. Zvika shares his personal experiences as a caregiver and discusses the importance of care coordination, the role of employers and health plans, and the future growth st...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Zack Miskel, Associate Vice President of Brand Strategy and Growth at DefenAge, a skincare brand that focuses on innovative anti-aging solutions. They discuss the origins of DefenAge, its unique technology based on defensin molecules, and the brand's mission to change perceptions around aging. Zack shares insights into their...

Send us Fan Mail Summary In this conversation, Evan J. Cholfin speaks with Jennifer Mason, EVP and Chief Sustainability Officer at Huber, about the company's long-standing commitment to sustainability, the impact of being family-owned, and the unique challenges and innovations in responsible sourcing and manufacturing. They discuss the importance of data integrity, employee engagement, and th...

Send us Fan Mail Summary In this conversation, Evan J. Cholfin interviews Marc Kravets, CEO of Lancer Skincare, discussing the brand's philosophy, challenges in the skincare market, product development, and the importance of consumer behavior. Marc shares insights on the company's focus on anti-aging products, e-commerce growth, and the impact of technology on customer engagement. The di...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Teri-Ann Marchigiani, VP of Product Development at Tricoci, discussing the brand's expansion into consumer packaged goods (CPG) and the unique strategies employed in product development. Teri-Ann shares insights on the challenges faced in launching new products, the importance of brand awareness, and the role of influencer m...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Demi Oloyede, CEO and founder of LIMPIAR, a company revolutionizing the commercial cleaning industry through eco-friendly practices and innovative technology. Demi shares her journey from cleaning jobs to founding LIMPIAR, the growth of the company, and the importance of sustainable cleaning practices. The conversation covers the...

Send us Fan Mail Summary In this conversation, Evan J. Cholfin speaks with Paul Scott, CEO of Health Alliance for Austin Musicians (HAAM), about the organization's mission to provide healthcare access to musicians in Austin. They discuss the unique approach HAAM takes in partnering with local entities to offer comprehensive healthcare services, the challenges faced in expanding these services...

Send us Fan Mail Summary In this episode, Evan J. Cholfin speaks with Ryan Anderson, Vice President of Digital at Bridges Consumer Healthcare, about the digital transformation in healthcare brands. They discuss the importance of consumer engagement, the challenges faced in building digital relationships, and the common mistakes OTC brands make in digital marketing. Ryan shares insights on leveragi...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Sheila Partrat, the Founder and CEO of Protelicious, who shares her journey of creating functional foods that prioritize health without sacrificing taste. Sheila discusses the origins of Protelicious, the innovative products they offer, including a high-protein ice cream, and the challenges of entering the U.S. market. She highli...

Send us Fan Mail Summary In this episode, Evan J. Cholfin speaks with Dana Kupper, owner of several Prime IV Hydration locations, about her journey into the wellness industry through IV therapy. Dana shares her experiences transitioning from corporate America to entrepreneurship, the unique offerings of Prime IV, and the challenges of raising awareness about IV therapy. The conversation also cover...

Send us Fan Mail Summary In this episode, Evan J. Cholfin interviews Amy Leclerc, co-owner of Sit Still Kids Salon, discussing the innovative approach to children's haircuts and the franchising model that supports its growth. Amy shares insights on building trust with franchisees and parents, maintaining brand consistency, and the challenges of staffing and recruitment. The conversation also...