You Herd It Here

What do high-budget brand campaigns, cinematic drone shots, and podcasts that actually stick have in common? According to Adam Lalani, it all comes down to powerful storytelling that captures attention and drives action. In this episode, Kassie sits down with the founder of Lalani Media to talk about what makes branded content perform in 2025, why YouTube is winning, and how podcasting is still fl...

Is your social media strategy just... not selling? 🤷‍♀️ In this episode, Kassie and Sofia break down the content funnel —a game-changing way to turn casual scrollers into loyal customers without sounding like a used car salesman. You’ll learn: 📌 What the funnel actually is (in plain, non-cringe terms) 📌 Why "salesy" isn't about selling , it's about timing 📌 How to attract, engage, and convert...

How do you make B2B content actually connect? Aisha Sheik, Global Digital Marketing Manager at IGEL, joins us to break down how to bring real personality to LinkedIn, avoid sounding like a robot, and stand out in a crowded feed — no matter your budget.👀 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you enjoy it — leave us a review! It helps more marketers fin...

Feeling overwhelmed by your social media to-do list? If you're stuck in a loop of inconsistent posting, drowning in DMs, or simply burnt out by the content grind—this is your sign. In this episode, we break down the real indicators that it's time to bring in a social media manager or agency. Whether you're scaling your brand or saving your sanity, we’re talking strategy, budget, expectations, and...

Drowning in content chaos? You might be ready to hire a social media pro. This episode covers the signs it's time to outsource, what to expect from an agency or freelancer, and how to get the best ROI for your budget. 🚨 If social media feels like a chore and not a business tool, press play on Wednesday 09/10. Then tag us @youhearditherepodcast and let us know your biggest takeaway!

What do high-rise listings, viral real estate reels, and 1.8 million TikTok likes have in common? 👀 For Joe Vairo, it’s just another day in the South Florida market. In this episode, Joe joins Kassie to break down how social media is transforming real estate—from TikToks that turn into $2M deals to creating content that builds real trust. Plus, why Fort Lauderdale is blowing up, what new agents g...

What do high-rise listings, viral reels, and 1.8M TikTok likes have in common? For Joe Vairo, it’s just another day in South Florida real estate. 🏙️ Stream Episode 8 on 09/03 — and find out how social media turns content into clients.

Content creation doesn’t have to feel like a second full-time job. In this episode of You Herd It Here , Kassie and Sofia share how batching, scheduling, and repurposing can help you create smarter, not harder. From practical tools like Later, Hootsuite, and Agorapulse to simple mindset shifts like “done is better than perfect,” you’ll learn how to build a content system that fits your life. Disco...

Episode 7 “Batching, Scheduling, Repurposing: Content Planning That Doesn’t Drain Your Soul” will change the way you think about creating and planning content.🧠 Whether you’re running a business or building a personal brand, this episode gives you the tools to post smarter, not harder. 🚀 Dropping 08/27. 🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast

From Allure to Glamour and Good Housekeeping , journalist Marci Robin has shaped the way we talk about beauty for over two decades. In this episode, Kassie and Marci dive into the evolution of beauty media—from print spreads to TikTok trends—and why the perfect caption can sometimes matter more than the perfect product. They explore how social media reshaped the industry, what makes a trend truly...

💄 Beauty meets social media. In this episode, Kassie Meiler sits down with journalist Marci Robin (Allure, Glamour, Good Housekeeping) to unpack how captions became the new headlines, what makes beauty trends go viral, and why authenticity always outperforms the hype.

You don’t need to be on every platform—you need to be on the right ones. In this episode of You Herd It Here , Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you.

You don’t need to be on every platform—you need to be on the right ones. In this episode of You Herd It Here , Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you. 📊 The most overhyped & under...

LinkedIn is no longer just for résumés—it’s your digital reputation. In this episode of You Herd It Here , Kassie sits down with brand strategist and storytelling expert Connor Storch, founder of Co. Story Branding & Marketing, to talk all things LinkedIn. From profile upgrades to post frameworks, we’re diving into what it really takes to build a scroll-stopping personal brand—and why LinkedIn...

LinkedIn. But make it personal, clear, and actually good . In Episode 4 of You Herd It Here , brand strategist @connorstorch joins @kassiemeiler to unpack how storytelling, clarity, and consistency can completely transform your LinkedIn presence—and why now’s the time to show up like the main character. Episode drops Wednesday 08/06. Subscribe now so you don’t miss it.

From snarky tweets to airport puns, some brands just get social—and we’re breaking down their secret sauce. In this episode of You Herd It Here , hosts Kassie Meiler and Sofia dive into three unlikely MVPs of social media: Wendy’s, TSA, and Duolingo. From savage roasts to owl funerals, these brands prove that bold voice, platform fluency, and timely risk-taking can turn everyday content into viral...

Wendy’s. TSA. Duolingo. What do they have in common? A bold voice and viral social game. In Episode 3 of You Herd It Here , we’re breaking down how these unexpected brands are winning the internet—and what you can learn from them. Episode drops Wednesday 07/30. Subscribe now so you don’t miss it.

🎤 From red carpets to reels, Racquel Goldy has done it all—and she’s sharing how she built a bold media career from the ground up. In this episode of You Herd It Here , host Kassie Meiler sits down with her best friend of 15 years, Racquel Goldy—radio host, content creator, and social media queen—to talk all things entertainment, personal branding, and making your voice heard (literally). 💥 Hear...

Episode 2 drops Wednesday! This one is a full-circle moment as @kassiemeiler sits down with her best friend of 15 years Racquel Goldy, a powerhouse radio host, content creator, and social media influencer. From red carpets to reels, Racquel shares how she built her media career from the ground up with a special shout out to her alma mater FAU.

🎙 Episode 1: Welcome to the Herd Powered by GOAT Social Media Whether you're managing multiple accounts, deep in your Reels rabbit hole, or just trying to keep up with what’s trending, You Herd It Here is your new go-to podcast for all things social media. In our very first episode, Kassie and Sofia kick things off with a proper introduction, who we are, how GOAT Social came to life, and why we st...

Episode 1: Welcome to the Herd Meet your hosts Kassie & Sofia as they pull back the curtain on life inside a boutique social media agency. From how GOAT Social got started to the daily chaos (and creativity) behind client content, this kickoff episode sets the tone for unfiltered takes, trending insights, and plenty of marketing tea. Plus: our favorite trends, hot takes, and the one thing we w...